south africa's bpo value proposition - wns global services africa... · 1 base incentive paid...
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South Africa BPO
Value Proposition
WNS / dti event
– SA House 13 June
2
Confidential
Key service providers present in SA Key clients sourcing services from SA
South Africa’s BPO offering
European Outsourcing Association Awards 2013 (Winner)
- South Africa , Offshoring Destination of the Year
National Outsourcing Association Outsourcing Professional - 2013 (Shortlisted)
- Skills Development Project of the Year
National Outsourcing Association UK Awards 2012 (Winner)
- South Africa , Offshoring Destination of the Year
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Confidential
South Africa’s value proposition for BPO delivery
3. Significant
cost savings
4. First World
experience
5. Robust enabling
environment
2. Deep domain
skills
1. Skilled, English-
speaking talent pool
Large scale English language
talent pool with neutral accent
Distinctive strength in driving
superior customer experience
Cultural affinity with UK Costs 50–70% lower than
source markets
Market-leading incentives
that reduce costs by 20%
Narrowing cost differential
with low-cost locations
First World infrastructure
Superior quality of life for
expats. Similarities with UK
Time zone similarities and
ease of access
Attractive investment climate
and strong public sector
support
Rapidly improving telecoms
Political and socio-economic
stability
Mature domestic
market
World-class strengths
in financial services
and legal domains
Large experienced
pool
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2 3
4 5
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Confidential
India
Philippines
South Africa
Malaysia
Egypt
Kenya
Sri Lanka
Northern Ireland
South Africa is among the Top 3 global locations that can
support English language skills at scale
Skilled, English speaking talent pool
Note: Represents qualified talent with good English language proficiency
Source: Everest Group Research (2012)
Annual supply of fresh talent for English language BPO
2011; ‘000s
370,000 BPO industry
addressable workforce added
annually across educational
streams
~3.6 million English speakers
4,400
450
370
160
70
30
20
12
1
5
Confidential
The South African talent pool is distinctive in specialized
skills, particularly in financial services
Pockets of strength in specialized skills related to Financial Services, Legal and Healthcare
domains
2 Deep domain skills
Examples of specialized skills in the Financial Services Sector
Number of
qualified actuaries
2012; Total number
Number of Chartered
Accountants
2012; ‘000s
Number of CFA
charter holders
2012; Total number
170
140
4
30
India
South Africa
Philippines
Czech Republic
700
120
100
1,150
240
65
65
900
Source: National CA Institutes, CFA Institute, National Actuarial Societies
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Confidential
South Africa offers 50-60% cost arbitrage from source
destinations
8-118-11
35-37
26-28
21-23
16-1814-16
12-1411-13
UK Tier II
City
Northern
Ireland
Czech
Republic
Poland South
Africa
Egypt Malaysia Philippines India
Note: Exchange rate used: 1 GBP = 12 ZAR (Calculated based on daily closing averages during 16-May’11 to 15-May’12)
Source: Everest Group Research (2012)
“We are willing to pay a
marginal risk premium of
a dollar and few cents in
SA over traditional low-
cost locations...the gap is
not worth risking our UK
customer portfolio”
– Leading UK company
3 Significant cost savings
Costs 40-45% lower than near-shore locations in the UK (e.g., Northern Ireland)
Costs 10-20% lower than locations in Central & Eastern Europe (Czech Republic, Hungary, Romania)
Direct operating cost per FTE for English contact centre services
2012; UK£ ‘000s per annum per FTE
50-60%
Though we had lower
cost options, we chose
SA given the first world
experience, and quality
of English skills. Further,
SA provided us attractive
savings (~50%)
– Leading UK company
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Confidential
Post incentives, South Africa’s cost of operations reduce
by 15-20% and make it comparable to costs in established
low-cost locations MARKET AVERAGES FOR CUSTOMER SERVICE
3 Significant cost savings
1 South Africa incentives are provided on basis of training and employing local talent
2 India’s incentives are provided as tax rebates based on reinvestment and additionally for centers being based in a SEZ
3 While incentives exit in Egypt, they vary significantly by company as there isn’t any publically disclosed uniform incentive policy
Note: Exchange rate used: 1 GBP = 12 ZAR (Calculated based on daily closing averages during 16-May’11 to 15-May’12)
Source: Everest Group Research (2012)
7.5-9.5
12-14
10.5-12.5
14-16
~3.5
SA cost pre
incentive
SA cost post
incentive
Incentive1 Egypt3 India
Fully loaded cost per FTE
2012-13; UK£ ‘000s per annum per FTE
Post incentive 2
“Bake in the incentives offered in SA and it’s a no brainer
against select competitors even on a cost basis”
– Sourcing Executive in Leading UK retailer
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Confidential
Significant Cost Savings
Incentives provide significant financial benefits and
flexibility in usage
1 Base incentive paid for 3 years on actual jobs created and sustained
2 Bonus incentive paid once in the year in which the bonus level is first achieved
Structure &
Quantum
Number of
offshore jobs
created each year Incentive 2012/13 2013/14 2014/15 2015/16
Upto 400 Base Incentive1 R40,000 R32,000 R32,000 R24,000
401-800 20% one-off
bonus
Bonus calculated for each job between 401 and
8002
Greater than 800 30% one-off
bonus
Bonus calculated for each job in excess of 8002
Can be used to offset against all types of expenditure at investor’s discretion
Disbursed twice a year for three years for each offshore job created and maintained
Disbursement
& use of funds
R 104,000
R 88,000
Eligibility Local and foreign investors registered as legal entities in South Africa that create at
least 50 offshore BPO jobs over a period of 3 years and are delivering services to
clients located outside South Africa
Types of business processes that can benefit from the incentives include Back Office
Processes, Contact Centres, Finance and Accounting Services, Human Resource
Functions, IT and Technical Services and other Specialist Services
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Confidential
South Africa offers a First World experience in terms of its
infrastructure and quality of life
Excellent quality of infrastructure – roads, power, connectivity, retail and office buildings
Good quality of life with high standard of education, entertainment and healthcare
facilities, very similar to those in the UK
Low cost of living: Johannesburg is ranked at 131 and Cape Town at 158 out of 214
cities on the worldwide cost of living index1 (Mercer 2011) (lesser than Prague, Dublin,
Delhi, Kuala Lumpur and Cairo)
Compatible time zone with UK (GMT+2)
Ease of access with more than 10 daily flights between UK and South Africa
4 First world experience
1 Lower the rank, lesser is the cost of living. (Rank 1 would be the most expensive city)
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Confidential
Stable telecom infrastructure with steady addition in
undersea cables and rapidly reducing costs
Improvement in telecom connectivity
“Reliability and redundancies were
issues of the past. The quality of
service has now improved a great deal.
My costs have reduced by 50%.”
– BPO Executive in-charge of SA
operations
5 Robust enabling environment
Number of undersea cables has
doubled in the last two years with
two more high capacity cables due to
be active in the near future
Reduction in telecom costs by 90%
since 2003. ~50% drop since 2008
Expected to reduce further by 15-
20% annually (2013-2015)
100% SLA being provided on
telecom contracts
Telecom providers providing end to
end solutions from UK to any SA
location
Source: Telcommunication service providers, Africa Undersea Cables research
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Confidential
BPeSA is developing a Skills Plan with industry
The BPeSA Western Cape’s Board is comprised of representatives from leading global
service providers and Global In-house Centers (GIC) in the province:
Gareth Pritchard – CEO BPeSA Western Cape
Fagri Semaar –Chairman BPeSA Western Cape
Bruce von Maltitz – 1Stream
Lisa Roos – Merchants
Franco Cotumaccio – Full Circle/Capita
Scott Sommers – Amazon
Johann Kunz – WNS
Kobus van der Westhuizen – Aegis
Nicky Toulouras – Capita
Nazli Laatoe – City of Cape Town
Dermot Grazebrook – IQ Business
Regan Adams – RCS
Approximate Numbers Estimated
Duration
NQF Level Skills Content / Focus
15 2-3 years 8 Executives/Senior Managers
100 <12 months 6,7,8 Operations Managers
40 100 200 100 100 <1 week 6 IT MI QA WFM Coach
1,000 4 months 4,5,6 Supervisors
Mkt Sale s Service Collections Retentions Data
10,000
4-6 weeks 5
Functional 2-4 weeks 4
1 week 2,3
10,000
2 weeks 2,3 Soft Skills/Technical Communications
2 weeks 2,3 Work Readiness
2 weeks Top up Menu
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Confidential
BPeSA Report Findings Overview (May 2013)
13
Confidential
BPeSA Report Findings Overview (May 2013)
14
Confidential
Invest in South Africa – dti video
Please do not hesitate to contact us …
t: +27 (0) 21 427 2900
Email: [email protected]
Website: www.bpesawesterncape.co.za
Facebook: www.facebook.com/BPeSAWesternCape
Twitter: twitter.com/#!/bpesa
YouTube: www.youtube.com/user/BPeSAWesternCape
16th Floor, The Terraces Building, 34 Bree Street, 8001 Cape Town