sourcing candidates using twitter and google+
DESCRIPTION
The Sourcecon webinar slides delivered by Andy Headworth from http://sironaconsulting.com/ on 22nd October 2014. It is about using Twitter and Google Plus to source candidates. It covers sourcing individuals on both Google+ and Twitter as well as sourcing candidates from Communities and Twitter Lists.TRANSCRIPT
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Sourcing Candidates Using Twi3er and Google+
Presented by Andy Headworth Sirona Consul6ng
Sourcecon Webinar 22nd October 2014
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Problem
h@p://eprints.mdx.ac.uk/8183/1/1_exit_wall_full_sk.jpg
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Use be@er resolu6on
Challenge
h@p://2.bp.blogspot.com/_6xz3nsl2C40/SwvbGm_SUCI/AAAAAAAABjg/ORVRD0m47zY/s1600/salmon3.jpg
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271 million monthly ac=ve users
1 billion total users
540 million ac=ve users
1.6 billion total users
54% of internet users have a Google+ account
Source: GlobalWebIndex Source: Twi@er
Who doesn’t have a Twi3er account?
Solu6on
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1. Make yourself presentable
2. Show and tell 3. Know what you are
looking for (#keysyn)
Are you good to go?
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Andy Headworth
Works at Sirona Consul6ng Ltd A@ended Worthing College
Lives in Worthing, West Sussex, UK 1,721 followers|181,090 views
What can you search for?
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Andy Headworth
Works at Sirona Consul6ng Ltd A@ended Worthing College
Lives in Worthing, West Sussex, UK 1,721 followers|181,090 views
Where they work University/College Loca6on Communi6es Keywords Skills Job 6tles
What Can You Search For?
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Before you start, set up your circles à your talent circles/pipeline
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Before you start, set up your circles à your talent circles/pipeline
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1. Searching via Google+
sofware engineer Spo6fy New York
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1. Searching via Google+
sofware engineer Spo6fy New York
Used to work at Spo6fy
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1. Searching via Google+
sofware engineer Spo6fy New York
Used to work at Spo6fy
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2. Searching via Google
site:plus.google.com inurl:about “lives in new york” “sofware engineer” “works at spo6fy”
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2. Searching via Google
site:plus.google.com inurl:about “lives * new york” “sofware engineer” “works at spo6fy”
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Then do two things….
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Then do two things….
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Then do two things….
Check their About profiles for all their other social networks where you could contact them You might even be lucky and get their email and phone number
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Plenty of variety…
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Plenty of variety…
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Plenty of variety…
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Then are the Communi6es
Open searchable communi6es
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Then are the Communi6es
Open searchable communi6es
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The Gmail magic starts here…
Remember the Circle I created
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The Gmail magic starts here…
Remember the Circle I created
Go to the home page and click on the ‘share’ box.
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The Gmail magic starts here…
Remember the Circle I created
Go to the home page and click on the ‘share’ box.
An email straight into their email inbox, for FREE.
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Alumni & Company employees
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Alumni & Company employees
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Alumni & Company employees
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‘Big data’ Twi@er style
1. 6,000 tweets are tweeted per second. 2. 350,000 tweets sent per minute
3. 500 million tweets per day
4. 200 billion tweets per year 5. 271 million monthly ac6ve users
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‘Big data’ Twi@er style
Q: How do you search that much Twi@er data? A: Not easily! Use different tools, methods and be persistent.
1. 6,000 tweets are tweeted per second. 2. 350,000 tweets sent per minute
3. 500 million tweets per day
4. 200 billion tweets per year 5. 271 million monthly ac6ve users
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140 / 160 Character homework
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1. Keywords 2. Job 6tles 3. Synonyms 4. Abbrevia6ons 5. Anachronisms 6. Geek words 7. Product names 8. Tools used 9. Language used
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I always start with Followerwonk
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The 140 character challenge
#KeySyn
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Searching is challenging some6mes
Use the pipes |
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Twi@er for Tweets, lists & #’s
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Twi@er for Tweets, lists & #’s
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List power
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List power
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List power -‐ ac6ons
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List power -‐ ac6ons
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Take it to Hootsuite
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Take it to Hootsuite
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Take it to Hootsuite
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Hootsuite Boolean
One stream I use is (“andy headworth” OR “sirona consul6ng” OR sironaconsul6ng) that monitors my name and company name rather than just the @andyheadworth on the men6ons.
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#’s
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#’s
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#’s
Add them to a private list watch – monitor -‐ engage
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Always be ‘list hun6ng’
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Exact search à “ “ e.g. “soMware developer”
Alternate search à OR e.g. ios OR android Inclusive search àAND e.g. ios AND android
Remove from search à minus e.g. android -‐lollipop
Tweets to person à to:username (no @)
Tweets from person à from:username (no @)
Tweets in a loca=on à near:loca=on More specific à near:loca=on within:5mi
Search between 2 datesà since:2014-‐10-‐01 un=l:2014-‐10-‐20
Tweets with links à filter:links
Find image content à source:tumblr source:instagram source:flickr
Advanced Search Tips Top | All
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Now you have found them, what next? (You have got a good bio and you have shared content and engaged with people on Twi;er recently, haven’t you?)
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Now you have found them, what next? (You have got a good bio and you have shared content and engaged with people on Twi;er recently, haven’t you?)
1. Follow them 2. RT or @reply (more than once) 3. Add to one of your Lists
4. Be social, engage 5. DM’s – don’t be a dork! 6. Carry on sharing great relevant content
7. Mul6ple networks (without stalking) 8. Build before you need 9. Humility and transparency beats arrogance
10. Offline rela6onship
Geyng No6ced
Engage
Transi6on
Rela6onship
Note: Even if you have an ‘urgent’ requirement, steps 1-‐3 do no harm before you reach out to them
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Less ‘Where’s Wally’ And More People Sourcing
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May 2015