sound health & sound wellness current trends - …health… · why it’s valuable for you to...
TRANSCRIPT
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SOUND HEALTH & SOUND WELLNESS
CURRENT TRENDS - FUTURE DIRECTIONS
Tony Nec, Principal Sound Healing Academy
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WHY IT’S VALUABLE FOR YOU TO TRACK TRENDS IN HEALTH & WELLNESS
•Many people in our community are not highly
motivated by money
•We are mostly interested in helping ourselves
and others to be more healthy and transform
lives
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WHY IT’S VALUABLE FOR YOU TO TRACK TRENDS IN HEALTH & WELLNESS
•However, it's useful to know what's trending as
this can enable us to deliver sound healing and
wellness services that people actually want,
where they want it
•By doing that you'll have more 1-2-1 and Group
clients and you'll generate the income that you
aspire to more quickly and easily
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HOW THIS FITS WITH OUR UNIQUE METHOD OF INTEGRAL SOUND HEALING
Inner Outer
Inner Sounds;
Subtle energy
processes;
Mindfulness;
Soul-making
Audible, acoustic
sounds;
Bio-chemical & bio-
physics processes;
Individual
Community:
Shared beliefs with
supportive friends &
family;
support groups
Environment;
Economics;Politics;
Legal system
Collective
4 QUADRANTS
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DIFFERENCE BETWEEN HEALTH AND WELLNESS
The Global Wellness Institute (GWI) defines wellness as the
active pursuit of activities, choices, and lifestyles that lead to a
state of holistic health.
The wellness economy encompasses industries that enable
consumers to incorporate wellness activities and lifestyles into their
daily lives.
According to the World Health Organization, “Health is a state
of complete physical, mental and social well-being and not
merely the absence of disease or infirmity.”
Health is the goal - wellness is the activity that enables us to
reach that goal
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SIZE OF THE GLOBAL WELLNESS MARKET
Global Wellness Institute: https://globalwellnessinstitute.org/industry-research/2018-global-wellness-economy-monitor/
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SIZE OF GLOBAL HEALTHCARE MARKET
The Business Research Company: Healthcare Global Market Report 2018
https://www.reportlinker.com/p05312917/Healthcare-Global-Market-Report.html
•TOTAL: $10 Trillion (2017)
•Healthcare services: $8.5 trillion (85%)
•Pharmaceutical drugs: $935 billion
https://blog.marketresearch.com/the-growing-pharmaceuticals-market-expert-forecasts-and-analysis
•Medical devices: $521 billion
http://www.24x7mag.com/2018/02/medical-device-market-hits-521-2-billion-2017/
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SIZE OF GLOBAL WELLNESS ECONOMY
The Wellness Economy is around
40% of the size as the conventional
healthcare market!
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FUTURE PROJECTIONS
From 2015-2017, the wellness economy grew from $3.7
trillion to $4.2 trillion, or by 6.4% annually
If this trend continues (and it’s likely to!), by 2022 the
global wellness economy will have a value of $5.4
trillion
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TOP GLOBAL WELLNESS TRENDS 2019Global Wellness Summit
https://www.globalwellnesssummit.com/2019-global-wellness-trends/
1. Wellness Clothing – Way Beyond Healthcare
A new era of sustainable, ethical, intelligent, healing, more inclusive
and meaningful clothing is on the rise.
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TOP GLOBAL WELLNESS TRENDS 2019Global Wellness Summit
https://www.globalwellnesssummit.com/2019-global-wellness-trends/
2. Wellness Tourism - an antidote to Overtourism
Worldwide, more than 1.3 billion people travel internationally annually,
up from 500 million trips in 1995. The problem is, they all want to see
the Mona Lisa or go to Venice.
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TOP GLOBAL WELLNESS TRENDS 2019Global Wellness Summit
https://www.globalwellnesssummit.com/2019-global-wellness-trends/
3. Meditation Goes Plural
No more singular, generic “meditation.” People will get clearer about
the core meditation types and their unique brain impacts—just as this
explosive market will bloom into many varieties.
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TOP GLOBAL WELLNESS TRENDS 2019Global Wellness Summit
https://www.globalwellnesssummit.com/2019-global-wellness-trends/
4. Prescribing Nature
There is enough science about the health benefits of nature to get the
attention of the medical profession. Nature as medicine. Just don’t tell
big Pharma.
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TOP GLOBAL WELLNESS TRENDS 2019Global Wellness Summit
https://www.globalwellnesssummit.com/2019-global-wellness-trends/
5. MediScent: Fragrance Gets a Wellness Makeover
A new understanding of scent’s crucial role in our physical and
emotional wellbeing is transforming how we think about, nurture, and
use our sense of smell - think essential oils.
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TOP GLOBAL WELLNESS TRENDS 2019Global Wellness Summit
https://www.globalwellnesssummit.com/2019-global-wellness-trends/
6. China – Uncovering the Wealth in Wellness
China’s unprecedented economic growth, political influence and
technological advances have transformed the country into a global
powerhouse. Given the size of the market and its growing middle class,
China’s influence is now impacting the global wellness industry.
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TOP GLOBAL WELLNESS TRENDS 2019Global Wellness Summit
https://www.globalwellnesssummit.com/2019-global-wellness-trends/
7. Nutrition Gets Very Personalized
Diet confusion, new tech and the “power of me” propel personalized
nutrition into mainstream.
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TOP GLOBAL WELLNESS TRENDS 2019Global Wellness Summit
https://www.globalwellnesssummit.com/2019-global-wellness-trends/
8. Dying Well
It’s called the “death positive” movement, and everything around
dying is getting radically rethought—from making the experience more
humane to mourning and funerals getting reimagined to people actively
exploring death as part of a mentally healthy life. Finally, a “better
death” is becoming integral to the idea of a “well life.”
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FUTURE OF SOUND HEALTH AND WELLNESS BASED ON CURRENT TRENDS
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FUTURE OF SOUND HEALTH AND WELLNESS BASED ON CURRENT TRENDS
• Personal care, beauty and anti-aging: biggest single
market sector - e.g. facials with weighted tuning forks;
body massage with Tibetan / Himalayan singing bowls
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FUTURE OF SOUND HEALTH AND WELLNESS BASED ON CURRENT TRENDS
tuning forks tighten sagging skin
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FUTURE OF SOUND HEALTH AND WELLNESS BASED ON CURRENT TRENDS
•wellness tourism: 2nd biggest single market sector
- wellness centers, hotels & spas - e.g. group
events and 1-2-1 sound healing
• incorporate other elements in sound healing:
meditation, yoga, nutritional drinks, smells,
movement
•get outdoors into nature with sounds, sounds in
water - swimming pools
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•Wellness Tourism: sound healing is a growing
element in wellness spas and hotels
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FUTURE OF SOUND HEALTH AND WELLNESS BASED ON CURRENT TRENDS
• Preventative and personalized care: prevention is
better than cure - not just group work e.g. sound baths -
go deeper and get more personalized with 1-2-1 work
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FUTURE OF SOUND HEALTH AND WELLNESS BASED ON CURRENT TRENDS
•Dying Well: sounds to facilitate the transition (Eben
Alexander’s "Proof of Heaven”); palliative care;
appropriate healing sounds at funerals and other
services / rituals
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FUTURE OF SOUND HEALTH AND WELLNESS BASED ON CURRENT TRENDS
•Wellness Clothing
and Fabrics: align
yourself with your
clients - wear natural
healthy clothing when
doing sound healing
•Wellness Meditation: sound wellness in schools;
sounds for workplace wellness
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SOUND HEALTH AND WELLNESS IN WELLNESS BUILDINGS
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SOUND HEALTH AND WELLNESS IN WELLNESS BUILDINGS
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FUTURE OF SOUND HEALTH AND WELLNESS BASED ON CURRENT TRENDS
• Weight loss: sounds facilitate the release of
psychological and emotional drivers of overeating and
poor eating habits
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FUTURE OF SOUND HEALTH AND WELLNESS BASED ON CURRENT TRENDS
• Fitness and mind-body: healthy sounds for relaxation
(after training) plus calmness and focus (before
matches & competitions e.g. athletes) - incorporate
recorded sounds e.g. HUSO
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HOW YOU CAN SURF THE WAVES OF EXPANSION IN GLOBAL WELLNESS
•Keep tracking annual global wellness trends: Global
Wellness Summit
•Adjust what you offer to match the trends
• In developing and marketing your services, target
specific niche trends
•Your mindset:- sound healing + sound wellness =
transformation
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