sound cloud
TRANSCRIPT
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THE LEADING SOCIAL SOUND PLATFORM
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WIDGETS AND 3RD PARTY INTEGRATIONS
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Andy Carvell
PMM: Mobile
Focus = Mobile Growth!
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‘THREE PILLARS’
Insights Manager(undersanding)
PM(experience)
PMM(adoption)
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Day 0 Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9 Day 10 Day 11
Insight: Cohort Engagement
% Cohort
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Mobile Marketing Stack
Acquisition
Retention
Monetisation
Insight WORLD CLASS ANALYTICS
Cross-Sell App Stores Widgets
Paid Channels(Ad Networks,
SMS, Search, RichMedia, FB
+Twitter)
Partnerships(inc. carriers &
OEMS)
VIRAL(invites, shares/integrations)
OnboardingPUSH / Email
activity notifications
Gamifcation? Re-ActivationNative
Messaging?
In-App Purchases, Paid
AppsCarrier Billing
Conversion Optimisation
International
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2x dedicated mobile design1x full time QA
Internal & External betasDevs: 3x iOS 3x Android
2x HTML5
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Mobile Dev @ SoundCloud
Mobile = core competencyX-Training iOS - Android
Focus on users, not platforms!
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CHALLENGES IN MOVING TO ‘MOBILE FIRST’
ATTITUDE
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ANALYTICS
NOTIFICATIONS
API
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Andy CarvellProduct Marketing Manager: Mobile
soundcloud.com/[email protected]
WE ARE HIRING!
www.soundcloud.com/jobs