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Programme Coordinator Bernhard Rohkemper:bernhard.rohkemper@giz.de

32 Mohamed Sabry Abu Alam, Downtown, Cairo, Egyptice_ribh office:

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What is ice_ribh?

What is Inclusive Business?

Case studies

InclusIve AGRIbusIness

Inclusive Business is a sustainable business that includes disadvantaged segments of society as consumers and/or producers into existing or new value chains.

ice_ribh is the GIZ focal point for responsible and inclusive business based at icecairo. It powers a paradigm shift towards sustain-able development in the Middle East and North Africa. We assist the private sector with skills, networks and business model develop-ment support around corporate social respon-sibility and inclusive business.

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LOCAL pROduCts & CuIsINE - LEBANON

Goal:Promote local products and cuisine by bringing people of different regions and traditions together to celebrate food and food traditions

Model: Coordinating a farmer’s market, a restaurant with farmer’s chefs, a private label food product, regional food frestivals and educational activities

Contact:Kamal Mouzawakkamal@soukeltayeb.com

Sources: soukeltayeb.com

Key Partners:Local farmers TawletDekenet

Background:In an area of globalized agriculture trade based on food imports, it has become harder and harder for local farmers to compete fairly in the market and preserve the culture of small farming in Lebanon. Souk el Tayeb was created in 2004 from an experimental farm-ers market promoting small-scale farmers and producers, to an organization working on both, national and international projects to promote and preserve culinary traditions, rural heritage and the natural environment.

Impact:Inclusive Business Impact:Farmers receive fair prices for their produce and are also able to increase their farms’ yields through the capacity building program, thus increasing the smallholder’s income.Environmental Impact: Souk el Tayeb particularly encourages organic and eco-friendly farming to improve the quality of food and health in Lebanon. It teaches environmental awareness to future generations through educational campaigns, promotes green practices through public awareness campaigns. Moreover, it encourages regional and lo-cal traditions and food specialties, through food festivals and the farmers’ kitchens.

Solution:Souk el Tayeb encourages organic, eco-friendly practices, leads re-search and educational campaigns about food traditions and herit-age, and promotes organic foods and a healthy lifestyle. It improves smallholder farmers’ access to markets by connecting them to con-sumers who value traditional, high quality, natural products. It not only helps these farmers to get a fair price for their goods but pre-serves centuries old food traditions for future generations to enjoy.The company also runs a capacity building program, which is de-signed to build, reinforce and improve the skills of farmers, produ-cers and cooks in both technical and non-technical ways.

Size & Reach: From 10 producers in 2004 to 70 in 2011

Key ingredients: Farmers market, training and consultancy