PRA 417EVENT MANAGEMENT

• SEDA ALTIN• ÖYKÜ EREN• NİLÜFER GEYSİ• GİZEM BALABAN• SİNEM CENGİZ

HAKAN TÜRKKUŞU

"Sosyal Ağlarda Politik Mizah" is a conference which deals how social media and politic humour affects each other and how social

media users are affected and affect since they are content creators .

The Conference will occur on 30.10.2014.

S.M.A.R.TSpecific :

• To show how current political humour and social media interact with each other.

Measurable : • How many people will come, what their thoughts are about the

event will measure by "like/dislike screen"

Achievable : • We have quota for 300 people , our goal is +5% / - 5% of quota

Relevant : • To increase reputation of IEU

Timely : • To put into practice the event on 30.10.2014.

SWOT ANALYSIS

Strengths

• We have a creative team with an impressive list of technical skills

• Well-known and successful speakers give the conference • We have attractive activities that will interest our guests• We have a strong risk management team and crisis

management plan

Weaknesses

• The event is realized by Public Relations Club of IUE so our budget is limited with club budget and sponsors.

• We do not have transportation facilities.• We are not a professional agency.

Opportunities

• The usage of social media increased• Social media is an important tool to spread news about

politics.• Politics is an issue that remains on the agenda.

Threats

• Other events in the same day.• The conference has threats due to different political ideas of

participants.• The failures that can occur about transportation of speakers

and local transportation.

Target Audience• 16-45 years old students live in İzmir• Working people who are social media users.• PR Agencies• Traditional and Social Media Organizations• Academicians

Guests’ Profiles

ERDİL YAŞAROĞLU

• Founder of Penguen Mizah.• Draws caricatures professionally

since 1989.• ‘Not only using social media but also

having fun.’

MERT ALEMDAR

• In informatic sector since 15 years

• Since last 5 years focuses on only social media.

• Elocution in social media.

ASST. PROF. DR ZAFER FEHMİ YÖRÜK

• Worked as instructor at London University between 1997-2006

• Since 2009 works as instructor at IEU• Political situation of Turkey and its reflection on social media.

METİN ÜSTÜNDAĞ

• Turkish caricaturist and writer

• Worked at Gırgır, Leman, Hayvan and Penguen.

DIFFERENTIATION POINTS

• There will be caricatures which are created for the conference and not shared on the media before.

• The interaction between politics and political humour are defined clearly by examples.

CHECK LIST

BUDGET

SPONSORSHIPS• BP

• KÖŞEM RESTAURANT

Participation Form

MEDIA STRATEGIES• Promotional Video

FACEBOOK

TWITTER&INSTAGRAM

• #sosyalaglardapolitikmizah• #yenimedyayenimizah• #orantısızmizah• #direnpenguen

FOURSQUARE

• Check-in

CRISIS MANAGEMENT PLAN• Ambulance• 2 Security guards • Wireless for PR Club responsibles• Escape plan for case of fire• Technical team

INSTANT FEEDBACK

• Digital Touch Screen

POST CONFERENCE

#direnpenguen