sophomore experience print 4:10
TRANSCRIPT
Design Portfolio
Hayley Schimmer
I’m Hayley Schimmer. When I was in elementary school, I wanted to be an artist.
When I fi rst started my education at Syracuse University in 2012, I strayed from that path and entered college as a science education major. Coming from a family of artists-turned-teachers, I thought I was making the logical choice. In reality, I was choosing the easy but safe path. Luckily, I realized my mistake and found my way back to the hard but rewarding path I should have never strayed from.
That’s when I discovered the wonderful world that is graphic design, and I was back on track.
Today, I am a proud Communications Design. I have been lucky enough to not only immerse myself in the design classes offered for my major, but I have also gained experience in print making and photography that have greatly increased my creative abilities. The detours I took along the way have molded my design philosophy, and have transported be to my next destination: here with you.
begin.
hello! inside you’ll fi nd...
Beginning the Journey
Back on Track
Creative Skills I’ve Gained
Along the Way
p. 3—10
Lessons in Type
Poster Design
Aggression Cube
p. 11—18
Advertising Editorial
Connection/Progression
Branding
p. 19—32
Photography
Graphic Novel Productiontook along the way have molded my design philosophy, and have transported be to my next
here with you.
The Journey Begins
Chapter One
Fall 2015 brought the introduction of new design skills and techiniques to the sophomore class. These newly acquired abilities are displayed in the work presented in the following pages, ranging from the proper ways to handle type to the ways in which to develop heiarchy to balance type and imagery to create a cohesive product.
Fall 2015new design skills and techiniques to the sophomore class. These newly acquired abilities are displayed in the work presented in the following pages, ranging from the to handle typedevelop heiarchy to balance type and imagery
Fall
2015
3
Lessons in Type
Our fi rst main focus as students of graphic design was understanding and using type. The proper use of type is one of the most important skills a designer must possess. From kerning to widows, there are numerous type related skills necessary to create a beautiful piece of design work.
Fall
2015
5
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Our fi rst main focus as students of graphic design was understanding and using type. The proper use of type is one of the most important skills a designer must possess. From kerning to widows, there are numerous type related skills necessary to create a beautiful piece of design work.
Fall
2015
5
Cropped Letterform
Crop various letter forms enough
to make them interesting, but not
so much that one cannot identify
which letter it is.
3D Letterform
Create a 3D letterform using
foam core and illustration board,
making it a ‘joy to hold’.
Letter Logo
Create a unique logo using a single
letter of a traditional typeface.
Poster Design
The process of creating an interesting and stimulating poster is an interesting one. During this assignment, I developed my ability to create focus through the use of hierarchy and placement, and became better adept at leading the eye through the poster to the most important information.
Fall
2015
7
Axial Poster
Radial Poster
These posters celebrate type
through the incorporation of
the cropped letterforms, letter
logos and 3D letter forms
created earlier.
126 PACIFIC STREET213.573.3857WWW.GETSHABANGED.COM
a different kind of bun in the oven
.GETSHABANGED.COM
get your donut burger today atthe hole shabang
Restaurant Poster
Our fi rst group assignment was to develop and brand a unique restaurant concept. The Hole Shabang, a donut restaurant featuring the delicious pastry in every course, needed a poster that encapsulated the fun and daring of the brand.
Aggression Cube
Fall
2015
9
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
HIDDEN INSIDE
HIDDEN INSIDE
HIDDEN INSIDE
HIDDEN INSIDE
HIDDEN INSIDE
HIDDEN INSIDE
HIDDEN INSIDE
HIDDEN INSIDE
HIDDEN INSIDE
HIDDEN INSIDE
HIDDEN INSIDE
HIDDEN INSIDE
HIDDEN INSIDE
HIDDEN INSIDE
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT, W
HEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
I HAVE A THUNDER
I HAVE A THUNDER
WHEN I AM SILENT,
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
WHEN I AM SILENT,
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
WHEN I AM SILENT,
WHEN I AM SILENT, I HAVE A THUNDER
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT, I HAVE A THUNDER
WHEN I AM SILENT,
WHEN I AM SILENT,
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
HIDDEN INSIDE
HIDDEN INSIDE
I HAVE A THUNDER HIDDEN INSIDE
HIDDEN INSIDE
HIDDEN INSIDE
HIDDEN INSIDE
I HAVE A THUNDER HIDDEN INSIDE
HIDDEN INSIDE
HIDDEN INSIDE
HIDDEN INSIDE
I HAVE A THUNDER HIDDEN INSIDE
HIDDEN INSIDE
HIDDEN INSIDE
HIDDEN INSIDE
HIDDEN INSIDE
HIDDEN INSIDE
HIDDEN INSIDE
HIDDEN INSIDE
HIDDEN INSIDE
HIDDEN INSIDE
HIDDEN INSIDE
HIDDEN INSIDE
HIDDEN INSIDE
HIDDEN INSIDE
HIDDEN INSIDE
HIDDEN INSIDE
HIDDEN INSIDE
HIDDEN INSIDE
HIDDEN INSIDE
HIDDEN INSIDE
HIDDEN INSIDE
HIDDEN INSIDE
HIDDEN INSIDE
HIDDEN INSIDE
HIDDEN INSIDE
HIDDEN INSIDE
WHEN I AM SILENT,
WHEN I AM SILENT, HIDDEN INSIDE
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT, HIDDEN INSIDE
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT,
WHEN I AM SILENT, HIDDEN INSIDE
WHEN I AM SILENT,
WHEN I AM SILENT,
I HAVE A THUNDER
I HAVE A THUNDER HIDDEN INSIDE
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER HIDDEN INSIDE
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER HIDDEN INSIDE
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER
I HAVE A THUNDER HIDDEN INSIDE
I HAVE A THUNDER
I HAVE A THUNDER
HIDDEN INSIDE
HIDDEN INSIDE
HIDDEN INSIDEHIDDEN INSIDE
HIDDEN INSIDE
WHEN I AM SILENT, I HAVE A THUNDER HIDDEN INSIDE
n.
hostile or violent behavior or attitu
des toward
another; readiness to attack or co
nfront.
I HAVE A THUNDERI HAVE A THUNDERI HAVE A THUNDERI HAVE A THUNDERI HAVE A THUNDERI HAVE A THUNDERI HAVE A THUNDERI HAVE A THUNDERI HAVE A THUNDERI HAVE A THUNDERHIDDEN INSIDEHIDDEN INSIDEHIDDEN INSIDEHIDDEN INSIDEHIDDEN INSIDEHIDDEN INSIDEHIDDEN INSIDEHIDDEN INSIDE
THUNDER
THUNDER
THUNDER
THUNDER
THUNDER
THUNDER
THUNDER
THUNDER
THUNDER
THUNDER
THUNDER
THUNDER
THUN
DER
Putting our skills of hierarchy and creating a clear and understandable narrative, we were tasked with creating a cube representing a word of our choice. The word, “Aggression”, must be incorporated through image, type, and the actual defi nition. Creative directorship was needed in order to determine what imagery to use, which aspects of the cube to highlight, and overall readability of the cube.
Physical Cube
Once constructed, the cube
had to be enjoyable to hold,
while clearly representing the
work that inspired it.
Cube Layout
The aggression theme
has to be cohesive and
understandable wrapped
around 6 square panels.
Back on Track
Chapter Two
Winter 2015 and Spring 2016 allowed for the design skills acquired during the previous semester to truly fl ourish. More in depth projects such as developing a cohesive brand, including everything from package design to the creation of an advertisement. A group project involving the production of a book series focused on the subject of advertising not only prepared all involved for editorial production, but also taught us the importance of working well with others.
Back on Track
Chapter Two
Winter 2015 and Spring 2016 allowed for the design skills acquired during the previous semester to truly fl ourish. More in depth projects such as developing a cohesive brand, including everything from package design to the creation of an advertisement. A group project involving the production of a book series focused on the subject of advertising not only prepared all involved for editorial production, but also taught us the importance of working well with others.
Advertising Book
Our fi rst major group collaboration was to create and produce a cohesive and interesting book about traditional to alternative advertising. Each member was given a specifi c sub topic to create their own book around, while still maintaining the same design perspective throughout the series. I was given Alternative television and guerilla advertising, and enjoyed bringing these marketing methods to life within the pages of my book.
Win
ter
201
5
13
Case
In addition to the printed editorials we
created, we also developed and produced
a case to hold all 5 books. I took on the
task of constructing the case, which was
modeled around the many different forms
advertisement can take, including digital
and analytical. Made of Plexiglas and
equipped with an iPad, the case displayed
the content found within the books on the
front, while the back was clear in order
to fully display the books. This drew the
audience in and enticed them to take a look
inside, just as a good advertisement should.
In addition to the printed editorials we
created, we also developed and produced
Case
In addition to the printed editorials we
created, we also developed and produced
a case to hold all 5 books. I took on the
task of constructing the case, which was
modeled around the many different forms
advertisement can take, including digital
and analytical. Made of Plexiglas and
equipped with an iPad, the case displayed
the content found within the books on the
front, while the back was clear in order
to fully display the books. This drew the
audience in and enticed them to take a look
inside, just as a good advertisement should.
The 5 cohesive covers
together, featuring
circular cutouts to
bring focus on the
title of each book.
Gallery featured in
the chapter
focusing on
guerilla advertising.
Connection/Progression
As we continued to explore new elements of design, this project pushed our abilities to balance flow throughout multiple images. Strong creative directorship skills were used to find images and text, and fit these together to create an accordion book that flowed from beginning to end, using themes such as “dark to light” and “photographic to graphic” as the backbone to our layout.
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Connection + Progression CMD 282 SP2016
Hayley Schimmer02.15.15 / Round 1
Light
Graphic
Dark Light
GraphicPhotographic
Seameless connections and the
use of whitespace to pause some
expressions gives the entire layout
a poetic feeling, and guides the
eye along the path effortlessly.
Branding
To create a cohesive brand, everything representing that brand must work together to support the same design ideals. Incorporating package design, advertisement design, and P.O.P. design, Complexion Bandages became it’s own brand. Bandages designed to match a wide range of skin tones, and celebrate an individual’s beauty instead of hiding it, Complexion Bandages carves a unique home in the fi rst aid and cosmetic market.
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Package Design
Ease of use and striking imagery drove the
packaging design of these bandage boxes.
Featuring a single-handed dispensing system,
everything on the packages surface has a
purpose in relaying the message of the brand.
Ease of use and striking imagery drove the
packaging design of these bandage boxes.
Featuring a single-handed dispensing system,
purpose in relaying the message of the brand.
Complexion Bandagesfi r for you
FLEXIN’ MY COMPLEXIONBandages that blend in with your shade of beauty
FLEXIN’ MY COMPLEXION
Complexion Bandagesfi t for you
Bandages that don’t cover your beauty
FLEXIN’Bandages that don’t cover your beauty
Magazine Advertisement
Following the same design drivers leading
the packaging design, these magazine
ads represent the ideals of the brand.
Bandages for strong women, that won’t
cover up their natural skin tone.
purpose in relaying the message of the brand.
P.O.P.
This display represents
the brand, and is clrearly
representing a bandage
company emphasizing
unique skin tones.
Along the Way
Chapter Three
In the end, I am lucky that I entered college as a science education major. The experience of having to start over and discover where my passion truly was allowed me to experiment with my creative electives before becoming a communications design major. Studio classes in photography, graphic design production, printmaking, and more have given me valuable creative skills I would have otherwise never had. These varied creative outlets infl uence my artistic voice in a unique and valuable way.
Creative Skills I’ve Gained
Photography
Along my college path, I picked up a concentration in photography. Beginning with B&W film photography and progressing to color digital, I have acquired skills in framing and layout development.
Win
ter
2015
21
Protection
Unintentionally, the
two men in the photo
take a protective stance
around their close
female friend in the
middle, a natural act of
paternalism and love.
Unnoticed
Normally uncomfortable
in front of the camera, a
moment of relaxation as
the lense goes unnoticed.
Win
ter
2015
23
B&W PhotoPresentation
As I developed my artistic voice as a photographer, I found my lasting passion for science and psychology lended itself to my new passion for fi lm photography. I used psychological research of interpersonal relationships to mold my fi nal photo presentation, creating a case study of my own personal relationships through artfully chosen portraits and candids photos taken in Syracuse and the eastern end of Long Island.
One focal point of the display was
the studies done on the effects
of stress on attractiveness, and
the pressure placed on female’s
necessity to be attractive by popular
culture. Studies such as these
are popular features in women’s
magazines and websites.
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Color photography focused on the aftermath of a meal.
Graphic Novel Production
As a foundations course, 2D developed my passion for computer arts and 2D production. I enjoy creation through pen, marker, watercolor. Next, I upload these creation onto adobe programs such as Photoshop and InDesign. One outlet that this has proven particularly successful is in the creation of Graphic Novels.
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Graphic Novel Graphic Novel ProductionProduction
As a foundations course, 2D developed my passion for computer arts and 2D production. I enjoy creation through pen, marker, watercolor. Next, I upload these creation onto adobe programs such as Photoshop and InDesign. One outlet that this has proven particularly successful is in the creation of Graphic Novels.
Graphic Novel project telling the narrative of a planet slowly being weighed down with the addition of surrounding populations as an unknown force threatens their entire solar system.
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Underwater landscape illustration depicting home of one main character, Moana.
the processA sneak peak into
The excitement to start my new career as a graphic designer is evident in this photo of beginning my first assignment on a plane ride to Chicago.
My to-do lists become increasingly frantic as the semester continues.
My first time playing with plexiglass resulted in a night of satisfyingly loud bangs and the use of powerful tools. This became the case featured on page 11.
Graphing out neatly placed boxes for experimentation with font became a regular pastime.
After working long and hard on our books, we pampered and posed our new models to create beautiful photgraphy showcasing our designs.
I would like to thank Marc Stress for highlighting the importance of marking naming anything as “final”. Nothing is ever final in graphic design.
2015
—20
16
33
end.
“If you could give one piece of advice to a large group of people, what would it be?”“When a wave comes, go deep.”“I think I’m going to need an explanation for that one.”“There’s three things you can do when life sends a wave at you. You can run from it, but then it’s going to catch up and knock you down. You can also fall back on your ego and try to stand your ground, but then it’s still going to clobber you. Or you can use it as an opportunity to go deep, and transform yourself to match the circumstances. And that’s how you get through the wave.”
631.605.9603hayley-schimmer.com