sophie stejdir / lisa-maria neuhofer. young lions 2013 media competition why are we here today?...
TRANSCRIPT
SOPHIE STEJDIR / LISA-MARIA NEUHOFER
Young Lions 2013 MEDIA Competition
WHY ARE WE HERE TODAY?SONNE international- Generation of company partnerships in Austria- Efficient and integrated communication strategy
Target group:Austrian companies, interested in CSR,sufficient budget (minimum EUR 5.000,-)
Problem:Big companies know how to block unwanted requests Difficulties to reach relevant decision makers
Recommendation:Focus on Small and Medium-sized Enterprises (SME)30.000 SME in Austria, turnover EUR 10-50 M
Young Lions 2013 MEDIA Competition
OUR INSIGHT
Human Resources
PR / Marketing
BossBoss
Young Lions 2013 MEDIA Competition
OUR STRATEGY
The HR tool: Application letter with spelling mistakes- Direct mail to HR- Spread in social media- Publish as online banners and print ads
Extra benefit for PR: „Charity Hipster Event“- Direct contact with PR for cooperations- Event promotion via social media- Event video as additional PR material for companies
Direct contact with HR at career exhibitions
Call to action HR & PR:- Contact per telephone- Dispatch of company folders
Goal:Company sponsorship
Young Lions 2013 MEDIA Competition
TIME TABLE & BUDGET
Sept. Oct. Nov. Dec. Jan. Feb.
1st Target group HR
2nd Target group PR
Direct contactat career exhibitions
Call to actionphone, company folder
„CharityHipsterEvent“+ video
Direct contactevent cooperation
Application letterDirect mail,
social media,online banner,
print ads
Call to actionphone, company folder
Young Lions 2013 MEDIA Competition
LET‘S WRAP IT UP
Efficient and integrated strategy
HR and PR manager understand the benefits for their departments and become ambassadors
No spreading loss: Communication measures are aimed directly
Cost-efficient campaign:Mainly low-budget measurements