sophiafrancis_7.18.16pdf
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An accomplished, results-oriented Account Executive and Territory Manager with a track record of generating revenue through forecasting, prospecting, customer relationship management, selling strate-gies and ability to structure and manage complex negotiations to successful closure and delivery. Drives new business by assessing business opportunities and using data to inform decision-making and per-suade others. Cross-collaborate to establishing strong alliances with clients and industry leaders to in-crease market share. Well organized, demonstrating excellent project and time management skills with the aptitude to achieve both personal and corporate goals. Exceptional academic qualifications include a Bachelor of Arts Degree in Visual Communication from San Francisco State University.
The Bosco | San Francisco, CA | 2015 – Present Account Executive and Territory Manager
▪ Established the Bay Area market; creating sales as an effective Event Marketing & Sales Exec. ▪ Build key relationships and ensure top level service attending weekly meetings with large tech com-
panies, and created state of the art photo installations and unique brand experiences for San Francisco clients including Google, Twitter, Netflix, and Salesforce, Facebook, and Lyft.
▪ Provide personalized attention as an expert with event space, negotiation management, creative prob-lem solving and experiential selling abilities.
▪ Responsible for creating and executing successful marketing initiatives in the Bay Area and boosting brand recognition.
SOPHIA FRANCIS San Francisco, CA ☎ 408.455.4879 ✉ [email protected] www.linkedin.com/in/sophiafrancis !
ACCOUNT EXECUTIVE | SALES & MARKETING | CUSTOMER SUCCESS
SELECTED HIGHLIGHTS▪ The Bosco: Established San Francisco as a revenue generating market using effective Sales, Mar-
keting and, Event strategies. ▪ DoubleDutch: Dramatically improved month over month call to demo rate as Top Performers on
Team: June: Booked 35 Demos, Overall Call to Demo Rate: 3.30%; July: Booked 26 Demos, Overall Call to Demo Rate 4.53% and August: Booked 37 Demos, Overall Call to Demo Rate 12%.
▪ Yelp: Continuously exceeded average monthly revenue at 175% of quota with business to business advertising sales.
▪ GloryBee: Averaged monthly revenue at 250% of sales year prior with successful B2B commodity sales and territory management.
▪ Boutikia: Averaged monthly revenue at the highest commission tier, exceeded prior sales year after year as B2C Sales Manager of the short term luxury housing.
CORE COMPETENCIES
▪ Strategic Market Planning ▪ Customer Relations ▪ B2B / B2C
▪ Negotiation Management ▪ Territory Expansion ▪ Marketing Initiatives
▪ SMB / Mid-Market / Enterprise ▪ Sales Development ▪ Sales Techniques
▪ Database/Account Management ▪ Creative Problem-Solving ▪ Product Launches
PROFESSIONAL EXPERIENCE
▪ Exemplify professionalism while using all forms of communications with peers while implementing outbound sales and marketing strategies with the team nationwide.
▪ Train inbound reps on the lifecycle of an outbound sale, how to handle OB objections, and close sales, empowering them to successfully sell products to target clientele.
▪ Research and launch sales aids including Salesforce as new CRM and prospecting software, promptly recording and updating client information into databases.
▪ Develop lasting relationships with contacts at which proves to be an excellent referral source. ▪ Exceed quotas while providing exceptional service selling specific products and services to brands
and enterprise level clientele. ▪ Deliver dynamic presentations explaining customizable features to ensure higher close ratio. ▪ Collaborate with service department to create procedures to increase customer service and improve
customer satisfaction and loyalty. ▪ Exercise strong sales and leadership strategies to identify top-notch talent, using effective training and
personalized, talent-based placement techniques.
DoubleDutch | San Francisco, CA | 2015 – 2015 Sales Development Representative
▪ Dramatically improved month over month as Top Performers on Team for the Quarter: o June: Booked 35 Demos, Overall Call to Demo Rate: 3.30% o July: Booked 26 Demos, Overall Call to Demo Rate 4.53% o August: Booked 37 Demos, Overall Call to Demo Rate 12%.
▪ Developed lasting relationships with contacts as SaaS sales development top SDR on Corporate Team 2 of the 3 last months of em
▪ Continuously played a key role in increasing revenues and penetrating the market with sourced rev-enue of $325K.
▪ Exceeded blended quota before ‘new hire ramping’ (June) to ensure corporate objectives were met. ▪ Targeted accounts to find quick close cycles and large revenue sources. ▪ Successfully planned and executed a "roadmap" to maximize operational excellence and reverse neg-
ative variance in sales.
Yelp | San Francisco, CA | 2014 – 2015 Account Executive
▪ Continuously exceed average monthly revenue at 175% of quota with business to business advertising sales.
▪ Proactively ensured a solid pipeline by conducting extensive outbound calling to business owners, qualifying leads and effectively selling services.
▪ Managed a workable and ever-changing pipeline, remembering nuances within accounts and account holders ensuring they had top service at all times.
▪ Provided professional and concise pitches to quickly establish rapport with customers, up-sell prod-ucts, and establish a loyal clientele.
▪ Leveraged consultative sales strengths to identify opportunities, nurture relationships, and overcome objections quickly to get to the close.
GloryBee | Eugene, OR | 2012 – 2014 Account Representative
▪ Averaged monthly revenue at 250% of sales year prior with successful B2B commodity sales and ter-ritory management.
▪ Developed sales plans that effectively and efficiently launched new products and expanded territory. ▪ Increased the distribution product base with existing customers as an excellent referral source. ▪ Researched and had an awareness of competitive situations and reacted accordingly, going above and
beyond expectations to provide outstanding service and attention to clients. ▪ Leveraged customers to secure contracts and aided in the contracting process. ▪ Analyzed and tracked sales based on GPM weekly, monthly, and annually. ▪ Accurately forecasted sales activity and presented findings to executives. ▪ Organize and attended trade shows and demos that expanded brand awareness while increasing rev-
enues.
Boutikia Homes | San Francisco, CA | 2007 – 2012 Sales and Operations Manager
▪ Exceeded prior sales year after year as B2C Sales Manager of the short term luxury housing. ▪ Average monthly revenue at the highest commission tier. ▪ Established and grew key relationships with businesses resulting in consistently high quarterly sales
volumes. ▪ Developed marketing campaigns that expanded customer base through company data, industry trends,
and financial analysis. ▪ Designed the graphics and media used in marketing campaigns. ▪ Assisted in the accurate assessment of properties being considered to expand our company inventory.
Furnished and decorated newly obtained properties. ▪ Analyzed the value of prospective and current rental properties for marketability and to increase sales
opportunities. ▪ Established budgets for renovating and furnishing new properties that appeal to our clients and re-
main profitable for my employer. ▪ Consistently received high satisfaction ratings from our clients, their affiliates, and my employer. ▪ Arranged customer visits and performed sales presentations to close orders.
San Francisco State University, San Francisco, CA: 2011 Bachelor of Arts Degree – Visual Communication GPA: 4.1
◄ Detailed Professional References Available Upon Request ►
EDUCATION
ADDITIONAL CREDENTIALS
TECHNICAL SKILLS Salesforce, ProsperWorks, Linkedin Sales Navigator, Illustrator, InDesign, Photoshop, Microsoft Office (Word, Excel, PowerPoint, Outlook), Apple Productivity (Pages, Numbers, Keynote).
HONORS & AWARDS ▪ Sales Development Rep of the Quarter - DoubleDutch ▪ Highest client satisfaction ratings of the year – Glorybee
PROFESSIONAL DEVELOPMENT
▪ Sandler Sales Training ▪ Dreamforce Attendee 2015 ▪ Airbnb Open Attendee 2015
ORGANIZATIONS ▪ The Sales Association ▪ Corporate Event Marketing Association ▪ SF State Alumni ▪ Muscular Dystrophy Association
VOLUNTEERING EXPERIENCE & CAUSES
Muscular Dystrophy Association / San Francisco SPCA / Martin de Porres Soup Kitchen / Early Childhood Development
INTERESTS Photography, Graphic Design, Travel, Continuing Education, Animal Wel-fare.