sophia casimir slideshare
TRANSCRIPT
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FA102A, Research and Brand Development
Virtual to Reality Dating Sophia Casimir
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Assignment One, Research
“Can technology help us find love?”
http://www.kurzweilai.net/can-technology-help-us-find-love
Virtual to Reality Dating Sophia Casimir
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-The search for companionship is an important need to fulfill after basic needs
Virtual to Reality Dating Sophia Casimir
Assignment One, Research
http://www.kurzweilai.net/can-technology-help-us-find-love
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- It is easier to approach someone if you know they want you to approach them
Virtual to Reality Dating Sophia Casimir
Assignment One, Research
http://www.gq.com/life/relationships/201402/tinder-online-dating-sex-app?currentPage=2
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- Real “chemistry” can only be determined in real life
http://www.socialmediatoday.com/content/social-future-online-dating
Virtual to Reality Dating Sophia Casimir
Assignment One, Research
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Online companionship translated to reality
Virtual to Reality Dating Sophia Casimir
Assignment One, Description of Future Product or Service
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Virtual to Reality Dating Sophia Casimir
Assignment Two, Naming Process
Flirty, Fun, Approachable, EntertainFlirtableFunEntrtainFun ApproachFlirtainFlirtApproachFlirtAppFlirtFunFlirt Function
Flirt FunctionSuggests that it is a service used to engage with other people but in a laid back, entertaining way.
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Character/Persona Tone
Language Purpose
Laid BackFlirtyGenuineDetermined
Jargon-filled (slang)FunApproachableUnderstanding
EngageEntertainInspireEffective
Flirt Function
Virtual to Reality Dating Sophia Casimir
Assignment Two, Brand Character Diagram
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Assignment Three, Logotype Research, Word from Diagram”
Virtual to Reality Dating Sophia Casimir
Approachable
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Virtual to Reality Dating Sophia Casimir
Assignment Three, Logotype research
Tinder.com TacoBell.com OkCupid.com
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Virtual to Reality Dating Sophia Casimir
Assignment Three, Finished Logotype
FF