sophia casimir slideshare
TRANSCRIPT
![Page 1: Sophia casimir slideshare](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58edd60c1a28ab88078b4699/html5/thumbnails/1.jpg)
FA102A, Research and Brand Development
Virtual to Reality Dating Sophia Casimir
![Page 2: Sophia casimir slideshare](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58edd60c1a28ab88078b4699/html5/thumbnails/2.jpg)
Assignment One, Research
“Can technology help us find love?”
http://www.kurzweilai.net/can-technology-help-us-find-love
Virtual to Reality Dating Sophia Casimir
![Page 3: Sophia casimir slideshare](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58edd60c1a28ab88078b4699/html5/thumbnails/3.jpg)
-The search for companionship is an important need to fulfill after basic needs
Virtual to Reality Dating Sophia Casimir
Assignment One, Research
http://www.kurzweilai.net/can-technology-help-us-find-love
![Page 4: Sophia casimir slideshare](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58edd60c1a28ab88078b4699/html5/thumbnails/4.jpg)
- It is easier to approach someone if you know they want you to approach them
Virtual to Reality Dating Sophia Casimir
Assignment One, Research
http://www.gq.com/life/relationships/201402/tinder-online-dating-sex-app?currentPage=2
![Page 5: Sophia casimir slideshare](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58edd60c1a28ab88078b4699/html5/thumbnails/5.jpg)
- Real “chemistry” can only be determined in real life
http://www.socialmediatoday.com/content/social-future-online-dating
Virtual to Reality Dating Sophia Casimir
Assignment One, Research
![Page 6: Sophia casimir slideshare](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58edd60c1a28ab88078b4699/html5/thumbnails/6.jpg)
Online companionship translated to reality
Virtual to Reality Dating Sophia Casimir
Assignment One, Description of Future Product or Service
![Page 7: Sophia casimir slideshare](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58edd60c1a28ab88078b4699/html5/thumbnails/7.jpg)
Virtual to Reality Dating Sophia Casimir
Assignment Two, Naming Process
Flirty, Fun, Approachable, EntertainFlirtableFunEntrtainFun ApproachFlirtainFlirtApproachFlirtAppFlirtFunFlirt Function
Flirt FunctionSuggests that it is a service used to engage with other people but in a laid back, entertaining way.
![Page 8: Sophia casimir slideshare](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58edd60c1a28ab88078b4699/html5/thumbnails/8.jpg)
Character/Persona Tone
Language Purpose
Laid BackFlirtyGenuineDetermined
Jargon-filled (slang)FunApproachableUnderstanding
EngageEntertainInspireEffective
Flirt Function
Virtual to Reality Dating Sophia Casimir
Assignment Two, Brand Character Diagram
![Page 9: Sophia casimir slideshare](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58edd60c1a28ab88078b4699/html5/thumbnails/9.jpg)
Assignment Three, Logotype Research, Word from Diagram
Virtual to Reality Dating Sophia Casimir
Approachable
![Page 10: Sophia casimir slideshare](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58edd60c1a28ab88078b4699/html5/thumbnails/10.jpg)
Virtual to Reality Dating Sophia Casimir
Assignment Three, Logotype research
Tinder.com TacoBell.com OkCupid.com
![Page 11: Sophia casimir slideshare](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58edd60c1a28ab88078b4699/html5/thumbnails/11.jpg)
Virtual to Reality Dating Sophia Casimir
Assignment Three, Finished Logotype
FF
![Page 12: Sophia casimir slideshare](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58edd60c1a28ab88078b4699/html5/thumbnails/12.jpg)
Virtual to Reality Dating Sophia Casimir
Assignment Four, Social Media Branding, Research
Cotton On https://www.facebook.com/cottonon/info
Urban Outfitters https://www.facebook.com/urbanoutfitters/info
Chipotle https://www.facebook.com/chipotle/info
![Page 13: Sophia casimir slideshare](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58edd60c1a28ab88078b4699/html5/thumbnails/13.jpg)
Virtual to Reality Dating Sophia Casimir
Assignment Four, Social Media Branding, Creating Community
• Interacted with followers through questions• Texted friends and classmates to follow the page• Shared the link on Facebook• Shared a popular website’s article to intrigue followers
![Page 14: Sophia casimir slideshare](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58edd60c1a28ab88078b4699/html5/thumbnails/14.jpg)
Virtual to Reality Dating Sophia Casimir
Assignment Four, Social Media Branding, Facebook Pages
![Page 15: Sophia casimir slideshare](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58edd60c1a28ab88078b4699/html5/thumbnails/15.jpg)
Virtual to Reality Dating Sophia Casimir
Assignment Four, Social Media Branding, Facebook Pages
![Page 16: Sophia casimir slideshare](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58edd60c1a28ab88078b4699/html5/thumbnails/16.jpg)
Virtual to Reality Dating Sophia Casimir
Assignment Four, Social Media Branding, Facebook Pages