#sopa_teach_in @thenewschool

January 30, 2012

66 5th AveKellen Auditorium

PARSONS THE NEW SCHOOL FOR DESIGN

#sopa_teach_in @aquarious @mfadt

David Carrollhttp://dave.parsons.edu/teach-in/sopa/

associate professorart, media & technology

PARSONS THE NEW SCHOOL FOR DESIGN

Cloture

ClotureWe could have been watching PIPA being passed,

live on C-SPAN,right now.

Sequels, prequels & spinoffs

Sequels, prequels & spinoffsSOPA, PIPA, OPEN Act, ACTA, C-11, PCFIP

A White HouseCall for Solutions

A White HouseCall for Solutions

A radical, free-market based solution to the problem of online piracy.

Oil & Vinegar

Oil & VinegarCan copyright enforcement and a free and open

Internet even be conceptua!y reconciled?

IP ≠ IPCan copyright enforcement and a free and open

Internet even be conceptua!y reconciled?

Artificial Scarcity

Artificial ScarcityWithout a physical product to monetize, the

Content Cartel limits product availability through licensing deals that ensure media isn’t as plentiful as the market demands, especially across digital

platforms and viewing timeframes.

Piracy Ensues

Piracy EnsuesIf you refuse to sell the market the product it

demands at any price, don’t get defensive about buying Congress to shut down the Internet and

we end up noticing.

Piracy EnsuesStealing content is wrong, illegal, and punishable.

Piracy EnsuesStealing content

that is offered by the copyright holder for sale,at a competitive price,

under good terms & conditions,is very wrong, illegal, and punishable.

Piracy EnsuesStealing content otherwise unavailable for any

price could be a gray area.

Universal Media Library Access Unlimited Timeframe

Universal Media Library Access Unlimited Timeframe

The market demands all the media, all the time, on all the devices.

Universal Media Library Access Unlimited Timeframe

The market demands äll the media, äll the time, on äll the devices.

Piracy Eliminated

Piracy EliminatedHow much would you pay for Universal Media

Library Access Unlimited Timeframe?All the media, all the time, all the devices.

Renegotiate our Copyright Licensing Framework

Renegotiate our Copyright Licensing Framework

Offer a tax break to copyright holders who renegotiate to the UMLAUT rights framework.

Pay for media like you pay for your cell phone service.

Pay for media like you pay for your cell phone service.

Sell it like the abstraction it is.

MegaUpload

MegaUploadAnother “MegaConspiracy” was that Kim Dotcom

had figured it all out. He could pay copyright holders 90% on huge revenues from a wildly

lucrative Freemium business model where you give your content away for free to most people. A few

premium users will pay for everyone else.

Questions

QuestionsWhy do we even need SOPA, PIPA, OPEN if the FBI is already able to take down blatant copyright

infringement operations across international jurisdictions?

©

QuestionsWhat if copyright holders could get paid by giving

their work away for free?

Thesis: End Piracy

Thesis: End PiracyAssuming the Content Cartel would even license to UMLAUT and then sell Freemium access like

MegaUpload, it’s absolutely possible. Piracy fundamentally eliminated.

Conclusion

ConclusionLegislate a new copyright license framework,

not the whole Internet.Innovate new business models,

not new laws, treaties, and judiciaries. The tech enterprise has readied a! the requisite

networks, protocols & products.