sooz kinsella - candidate attraction, making your online activities work for you
TRANSCRIPT
Candidate A*rac-on Making your online ac-vi-es work for you
Sooz Kinsella Head of Product Marke6ng uk.linkedin.com/in/kincess
What Else for Candidate A*rac-on? Email Marke6ng
• Know your target market
• See which candidates are ac6ve or passive
• Re-‐engage with dead data in your CRM
• Free tools for basic campaigns like Mailchimp or Campaign Monitor
What Else for Candidate A*rac-on?
Job Alerts
• Re-‐engage with dead data in your CRM
• Highly targeted
• Poten6al alterna6ve to paid job pos6ngs
• Job Alerts are FREE! and shareable
• Engaging passive candidates
Bad Website
• No job search • No social share icons • Passive candidates – no info • Dated naviga6on • Not mobile responsive • No compelling content
Great Website
• Searchable job adverts • Social share icons • Register for job alerts • Simple naviga6on • Mobile responsive • Blog • Candidate & client info
More Resources?
Free Whitepapers hQps://www.firefishsoTware.com/resources Recruitment Blog hQp://blog.firefishsoTware.com/