sony media conglomerate
TRANSCRIPT
Media Conglomerate: Sony Samuel West
Types of media Sony covers
Videogames TVMobile/communications Radio Motion picture/short filmFuture lab
List of acquisitionsNaughty DogColumbia pictures incorporated Media Molecule Guerilla GamesSony Ericson GakaiMusic Centre incorporated
Who are Sony?Sony Corporation is a Media Conglomerate and
technology giant. The company has ownership of business in a
variety of different areas from videogame development to console development, music and even the mobile and TV market and even has a involvement in Film
Sony also has stakes in other businesses such as Panasonic and Vevo
Sony Beginnings Sony was formed in 1946 just after World War 2 They humbly began with a capital of just £530 and 8
employeesMasaru Ibuka was the founding member and Akio
Morita joined in 1947 The name for Sony was found after Tokyo Tsushin
Kogyo (Tokyo Telecommunications Engineering Coporation) the original name for Sony was looking for a Romanized name that was simple and memorable
The company name did not change to Sony until 1958
Sony America Beginnings Sony America was founded and launched in 1960
with the aim of releasing products to the American audience
Sonys TR-63 was the first product from Sony to make a impact in America with plenty of American Teenagers buying the portable radio
In the 1970s and 1980s Sony dominated the US market
In the early 1980s after there sales dropped Sony cut prices due to the recession
Masaru Ibuka Masaru Ibuka was the founding member of Sony
Ibuka served in the Japanese Navy in World War 2
He served as the president of Sony for 21 years between 1950 and 1971
Ibuka ended his career as chairman of Sony between 1971 and 1976 proceeding to retire after
Ibuka continued to work as a advisor for Sony until his death in 1997
Akio Morita Akio was the co founder of Sony Morita and his family was the largest
shareholders Morita was chairman until 1994 where he
stepped down after being injured with a hemorrhage while playing tennis
He died in 1999 aged 78
Kazuo Hirai Is the current President and CEO of the Sony Corporation
He is also a member of the board for Sony Computer Entertainment
Entertainment Weekly stated he is one of the most powerful executives in the industry
He over saw the development of the first 3 PlayStation Consoles as well as the portable consoles and was a advisor for the PlayStation 4
Sony Business Locations Tokyo: Headquarters/Sony Computer Entertainment
headquarters Surrey: European headquarters Dubai: Regional officeNew York: Sony America headquarters/Sony music
headquarters Culver City California: Sony Pictures headquarters
Sony Management Sony President and chief executive: Kazuo Hirai Deputy president and chief of finance: Kenichiro
Yoshida Chairman and CEO of Sony Pictures
Entertainment: Michael Lynton Chairman Sony pictures Television: Steve Mosko Chairman Sony pictures motion picture group:
Tom Rothman
History of SonySony formed just after World War Two in 1946Built Japans first tape recorder the type GThe name Sony was chosen because the
founders wanted a roman nameHoward Stringer is the only non Japanese
President and CEO in Sony's history Sony's biggest success came in the early 2000s
with the PS2s release
PlayStation (Sony Computer Entertainment)
Sony Computer Entertainment formed in November 16th 1993
The original PlayStation was released on December 3rd 1994 and because of the introduction of CD roms dominated the market in the 90s
In 2000 the successor the PlayStation 2 was released and has since become the most successful videogame console of all time breaking all sales records
As of 2012 Playstation 2 has sold 55 million units worldwide production was discontinued in 2013
2006 saw the release of the PlayStation 3 this console saw the introduction of Blu ray discs
The PlayStation 4 was released in November 2013 and broke sales records for first week sales of a videogame console selling 1 million units in its first 24 hours
PlayStation portable The PlayStation Portable is a handheld console developed by Sony Computer
Entertainment and is part of the PlayStation family of videogame Consoles PSP was the first multimedia handheld console with the ability to watch
YouTube and surf the internet The original PSP sold around 82 million units in its lifetime and was
discontinued in 2014 Its successors the PSP 3000,PSP GO and the PlayStation Vita tried to
incorporate more traits from its home console counterparts This idea while interesting and at first successful failed in the long run with the
PlayStation Vita only achieving sales of 4 million units in 4 years Lack of development for new games for the console and low sales numbers
contributed to the handheld console program being discontinued indefinitely There are still plans in place in the future for PlayStation for further develop in
the handheld market
Sony Bravia (Sony Visuals Products Inc.)
Sony Visuals Products is a subsidiary wholly owned by Sony that develops Televisions most notably the Bravia brand
Bravia is actually a acronym that stands for Best Resolution Audio Visual Integrated Architecture
The Bravia name covers all LCD TV sales from SONY this began in 2005 Since 2014 Bravia has become a fully fledged subsidiary and not just a
product In 2015 Bravia released 5 different series of smart TVs that will run on the
android system called Lollipop As well as TVs Bravia also has expanded there brand into Mobile phones
giving Sony Ericson video players and cameras much better quality as well as adding Bravia systems
Bravia also release accessories such as a docking station to allow you to place your I phone on a docking station and use the phone through your TV
Sony Mobile Communications inc.
(Sony Ericson) Is a wholly owned subsidiary that releases mobile technology in the
mobile phone market In 2001 Sony and Ericson formed a joint venture to create a new brand
of Mobiles In 2012 Sony bought out the rest of Ericson's shares meaning that Sony
was now the sole owner Also in 2012 Sony mobile became the fourth largest smartphone
manufacturer in the world with a total of 9.8 million units sold since the companies formation
After becoming Sony Mobile they formed they began the xperia program with the xperia s being the first smartphone released under the program
In October 2015 the Sony xperia Z5 was released and is there current flagship device
Sony Pictures Entertainment
Is a subsidiary of Sony Entertainment and Sony
Is based in Culver City California in America
Focuses on film and television production
Also has a hand in the distribution of its products
Successful franchises such as Spider man, Men in Black and Resident Evil have all been developed and released under the Sony umbrella
Has made group sales of 7.3 billion dollars
Sony Music Entertainment Is a American company that since 1987 has
been a subsidiary under the Sony conglomerate umbrella
Was first founded as the American Record Corporation in 1929
It is part of the big three alongside Universal Music Group and Warner Music Group
Is the worlds second largest music company
Sony Finances Sony has lost 4.6 billion dollars in the past 9
years because of the vita,TV and computer failings
The PS4 has single handidly saved Sony The Ps4 has sold 4.3 billion dollars since its
release
Sony Successes Sony revolutionized how we listen to music with the introduction
of the Walkman in 1979
Sony received a Emmy award in 1973 for the development of the Trinitron color TV (the first Japanese company to receive such award)
1982 they launched the first CD player
Successfully infiltrated Hollywood with a purchase of Columbia Pictures for a value of £2.2 billion creating a incredible amount of successful movies in the years that followed
Sony Failures Because of heavy financial losses in 2013 Sony quit
development of laptops and PCs subsequently selling the Vaio business
Sony Bravia TVs suffered losses of £4.6 billion in 9 years leading to a new direction for the company
PlayStation Network in 2011 was hacked putting customers accounts at risk
Sony was fined £250,000 for the incident
Notable Sony Staff CEO Kazuo Hirai is a founding member of Sony
Computer Entertainment and current board member He overseen the developments of the ps1,ps2 and
ps3 models. In 2012 he became CEO replacing Howard stringer Howard Stringer oversaw movie releases such as the
spider man seriesMasaru Ibuka and Akio Morita co founders of Sony
Sony Future Lab Sony future lab is a new initiative launched in March 2016
The future lab will focus on new research and development on unique and futuristic ideas
Sony have begun asking for the public and regular Sony product users to create there own prototypes with the idea that the users ideas can be as crazy as they want
Sony hopes that they will be able to help usher in the future with new revolutionary ideas co developed by the public and the company themselves
Bibliography https://www.playstation.com/en-gb/
http://www.sonypictures.com
http://www.sonypictures.com/corp/management.html
https://www.theguardian.com/technology/2014/dec/13/sony-successes-failures-inventions-walkman-music
http://www.vanityfair.com/hollywood/2015/02/sony-hacking-seth-rogen-evan-goldberg
http://www.polygon.com/2015/3/17/8231217/sony-playstation-financial-results-q3-2014
Thank you for watching
By Samuel West