Channing Welch

11/8/11

COMM 4101

Prof. Patronik

Advertising Copywriting HW

The first Sony advertising that I found was a print as that dealt with Sony’s new innovative approach to “going green” Sony asserts that they are making a commitment to environmentally friendly production techniques and innovations, using their vegetable based plastics.

The second advertising that I found was a broadcast ad, which dealt with Sony’s new advertising theme “Make. Believe.” I believe that Sony is trying to appeal to the masses by showing how vivid, clear, and vibrant the colors are in Sony products.

VIDEO LINK: http://www.youtube.com/watch?v=ng2AY2fzyTQ

For my own ad, I would want to create an ad that appeal more toward the woman’s market. Sony, right now, does not have many advertisements that are targeted toward the female consumer and I feel that would be a great way to expand Sony products to even more demographical markets.