DESIGN PORTFOLIOSONIKA GONDVAL

sonika@iitk.ac.in9458924328

EDUCATIONIndian Institute of Technology, KanpurMaster of Design (M.Des) - (2012-2014)

G.B. Pant University Of Agricultural and Technology, PantnagarB.Tech (Computer Engineering) - (2007-2011)

Kendriye Vidhalaya, RoorkeeXII (C.B.S.E) - 2007

Adarsh Bal Niketan, RoorkeeX (C.B.S.E) - 2005

9.25/10 (CGPA)

7.046/10 (CGPA)

86%

78.8%

EXPERIENCE

ACHIVEMENTS

G.B. Pant University Of Agricultural and Technology, PantnagarTeaching Personnel- (Aug 2011- May 2012)

Arnium Technologies Pvt. Ltd.Designer- (May 2013- July 2013)

Design Project selected to work in collaboration with Hindustan Unilever Ltd.CODE’13 (48 hrs Design Jamming organised by Hindustan Unilever Ltd.) - Jury Appreciation Award

SONIKA GONDVAL

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There is a need to design a new signage typeface for an Indian technical institute that reflects the traits of both Indian-ness and technical-ness in it.The design mainly focuses on the methodology of assimilation of visual clues of Indian-ness and technical-ness in a typeface. .

Mood board

A case study of existing typefaces being used by Indian Institute of Technology Kanpur. It was observed that there were significant variations in the selection of typefaces used in various contexts throughout the Institute- signages, letter heads, posters, the official websites and other paraphernalia like cups and T-shirts. The lack of a unique typeface reflected in the identity of the Institute besides affecting the stylistic coherence of its visual representations across content as well as medium.

Individual Project

A study was made on Exsisting Typefaces used by IIT Kanpur

Visual Feature of indian script Visual Feature of mobile phone

Rectangular shape from mobile

currvilinear feature from script

Design Brief

T Y P F A C EE

TT

Visual clues are drawn from mood boards for indian-ness and technology

Illustration

IIlustration visual Clues from indianness and Technology are comined and embibed on a typestyle

De�neing the design problem

Des

ign

Proc

ess

Learning Thinking Creating

Research about theexsisting typefaces

Design breif

Ideation how these charactersitics can be imlemented

Method for taking visual clues

Iteration

user testing

feedback

Designing di�erenttypestyles

Final design

Redesign

Studying the typeface andtheir anatomy

selection

Different Typestyles generated after embibing those visual clues on a single glyph A.

User testing of all the Type styles are done with different users. According to the result of user testing, some styles are selected and iterations are done on the same type styles. A user study of 7 participants was virtually held on a single glyph of every type style on selected parameters of evaluation. The visual characteristics of the selected glyph were then imbibed on to other letter forms.

Added Typographic illusions to the fonts and again re-test it for legibility and readibility.

Signage Typeface Design

A

A C E F G H

I L N O S

U

T

Y

INDIAN INSTITUTE OF TECHNOLOGY

INDIAN INSTITUTE OF TECHNOLOGY

Thin line Stroke

Thick Stroke

A new signage typeface for the Indian Institute of Technology Kanpur that reflected the cues of both Indian-ness and technology-ness. The visual clues are drawn from the Indian culture and the latesttechnology and embibe in the letter forms.

Geometric shape

Curvilinear Feature

Thin line

Indian Script Feature

Type Design: Case Study of a Signage Typeface For an Institute of Technology in India

Dark Rush was a 24 hours design and development effort as a part of 2013 edition HackU, University Hack event organised by Yahoo India.The main purpose behind this application isto provide a common entertainment platform to normal and visually challenged kids.

Gyroscopic-enabled virtual realityUses features like vibration,touch,tap,slide and shake to play the game

Concept : Gameplay is in the form of story of a boy lost in the dark forest.

Collect apples and pass the hurdles

Mobile application is developed using Android technology on Eclipse as an IDE. We have used gesture recogniition API to trace the phone movements.Also the audio and the user movementsare coordinated by using tagging feature through code.

Wins on collecting required no of apples

Recieves Auditory instructions

User enters the game

Headphones highly recommended

listens and rush through the forest

1

DarkRush

A common platform for visually imapred kid and normal kid to play the game.

User

Color Palette

Why used Black color for the screens of the game play ?

As it is an audio based game, no visual is used at all.to give the same gaming experience for both visual impaired and normal kids.

New audiotory adventure game.Experience the worldaround you by use of heptic senses

Team project : 4 members

Logo Designed for the application

Inspired from the visit to bilnd school

DarkRush

‘Gift’emotions’ is a service based web application that provides a complete gifting experience for an emotionally oriented gifter who is looking forward to a heartwarming essence beyond the obvious.

Gift’s Emotions

Design Problem

User Research Benchmarking of exsisting solution

User Interviews Informal Talks one-on-one Interviews Online interviews Telephonic interviews

Online research -Literature Research (secondary research)

Methods used for research

Sudden Hapiness

purposeful and needful gifts

Social Networking

Excitement

Pack of smile

memories

love and affection

People are at times confused about what to gift and whom to gift. Also, with the increasing distances between people and due to the lack of time, it has become difficult for them to gift their loved ones in person and meet them,But at the same time, in this market of e-commerce everything has been commercialized so much that the emotions and related values are missing.

Behavioral based segmentation

Potential User

The target users are time pressed, distant apart and emotionally oriented gifter who is seeking for an overall experience.

Shops : Time Consuming, Decision making

Mobile applications: Limited options

Gifting Sites: lack the personal touch, its more commercial affair

Online shopping Stores:: lack of Custimation,looses essence of gifting due to invoce, lack of trust

Cards- still popular no time to go and buy

delivery boys

shops

websites

Media

mailing services

indivisual

Mobile applications

Touchpoints

What is gifting?

State of internet in India

for existing gifting solutions

UX/UIAcademic ProjectTeam members: 4

Redefing the Design brief

Gift’s EmotionsUX/UI

Academic ProjectTeam members: 4

Persona and Scenario

Brainstorming

Implementation

Paper prototype and User Testing

Gift’emotions

Gift Memories

Gift LiveExperience

Gift Articles

Gift Ideas Post your ideas

Add to Basket

Add to Basket

Add to Basket

Add to Basket

Add to Basket

Make payment

Storyboard Us

Collage

Send meour chats

Lover Boy : AbhinavAge: 25Software Engineering

Information Architecture

Home page Gift memories page

Storyboarding page Gift a live Experience page

Second paper prototypeFirst paper prototype

Home page

Learn what you want to learn

UDiscover

2

Local Wisdom Get Connected

Share news,events ,display your own creations and get review from the group, Ask your queries. Can organise group workshop, events and can exibhits your works

Aim to organise and share local wisdom for bridiging the gap with the inner “U”

A common platform to share common interests with unknown people

Interest groups

Share, ask, review

Select your interest from the predefined groups and also can create new interest groups

Get local UpdatesGet local upadates about events, workshops around your vicinty.

Iconography used

Typograpy used

EconomicaTrebuchet MsCentury Gothic

Color Palette used

Product DesignAcademic ProjectTeam members: 2

Designing an economic air cooler for ‘people living in rural areas of India’ and making it available to them at least possible price keeping in mind the ‘customer comfort’.

Low Priced but inefficient cooling

Sufficient ventilation neededHums while running

Fan brings dust, dirt indoor

Whole House Fans

Efficient CoolingHigh Cost

Expensive material used

Evaporative Air coolers

Expensive and huge setupSlow Process

Ineffective in cloudy days

Solar Coolers

Most EfficientMost Expensive

Air Conditioners

Very ExpensivePoor Power Efficinecy

Thermoelectric Cooling

Shades, Reflective Surfaces

Some have a single cooler in a family of ten and sleep in single room

People use table fans/ ceiling fans even in scorching summers

People do not own coolers because of low affordability

They are using locally available materials like husk, jute bags, cinder walls , etc to keep their places cool

of Indian Population lives inRURAL areas of country

70%

As of Mar’2011,

crores worth COOLER industry94,000India has Rs.

Economic Air Cooler St

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Cool

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Solu

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User

Res

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Benchmarking

70%

Our key innovation is providing the people living in rural areas with a new air cooler that is easy for them to realize in terms of cost and in terms of material as well. We aim at using the cheapest available cooling techniques for making the air cooler by using locally available material and which is reusable as well in a compact package keeping in mind all the factors.

Product DesignAcademic ProjectTeam members: 2Economic Air Cooler

Concept Sketches

The final concept selected was based on the method of “Evaporative Air Cooling” as it is the best and cheapest technology available till date. It is well suited for people living in rural areas because of its low costtechnology and flexibility to experiment with different materials.

Benchmark for our product

Cost EffectivePower EfficientEasy AssemblyReusabilityResource AvailabilityUsage of minimum possible components and materials

The major constituting components of an evaporative air cooler that are currently used are body, padding, water pump, fanand motor. It is easily possible to use theconcept of evaporation while reducing these components and material with effective and powerful cooling.

Product DesignAcademic ProjectTeam members: 2Economic Air Cooler

Prototyping Final Design

Sliding side framesusing jute and bamboo sticks

The lower and above water reservoirs madeup of pottery

Support of upper and lower part with the help of bamboo

Fan at the opening

Clay based pottery asbody of cooler

Holes at one endof pot and water

at another

No water pump neededHot air enters through holes

and gets moisture from pot surface

Less expensive butUse of so much materials and different components

made system heavy andcomplex and low

durability.

Cost effective butlow strength and stability,

Less portability,Inefficient Cooling

The final solution is based on Evaporative Cooling technique. Cost of the system is reduced by using bamboo, husk and pottery as manufacturing materials. These arereadily available in rural areas freeof cost. The system is modular and can be assembled locally as well.

Modified the conventional squarestructure to semi cylindrical as it requires less living space, easy to change husk pads and uses itscomplete surface area for cooling

Husk and bambooas manufacturing materials

The water reservoir can be replaced by a pit dug in the mud ground and then mountingthe complete structure over it.

The water reservoir can be made of pottery for more efficient cooling

Lid provided to fill water and change husk pads.Pipe to keep pads wet isplaced at the upper part

To make it more cost effective can remove pump and can have a reservoir on the top of the lid

I worked on live projects with programmers and marketing team of the company. The project works included application design for Kanpur Nagar Nigam, and redesigned the company’s website .Also during this period i had the chance to take part in conceptualization of future product ideas of the company.

UI design for KNN Mobile Application UI design for Arnium’s Website

Existing Website New Design

Interenship Projects UI DesignIndivisual

Arnium Technologies Pvt. Ltd.

Future of Email - Ozchi 24 hrs Design Challenge

Literature Review to studyState of Art and BrainstormingSession

Analysis of �ndings andjo�ing down points

User Study, Developing Personas and Scenarios

Ideation and Conceptualisation: Building concepts, vision and re�nements

Rapid illustration/prototyping of the concepts and proposal of a model

Final Design

The Challenge - To design the ‘future of the email’ as part of OZCHI24, an annual international student design challenge.

Evolution of Email System@

Tool Of communication Tool of Data Management

Personel Information

ManagementAsynchronous Communication

ContactManagement

Task Management

PersonalArchiving

@

User

Fin

ding

s

Chatting, sending and recieving files

An integral part of daily life

Ecosystem of Service

Archives some old messages for longer duration

Interface should be easy

SPAM is a nuisance

Accidental loss of important information

1. Cluttered Information2. Spamming3. Lack of Customization4. Personal Archiving5. Filing problems6. Cognitive Overload7. Missing Impoartant Information

Problems With Current System!

Proc

ess

Analysis

UX/UI DesignCompetition EntryTeam members: 4

Future of Email - Ozchi 24 hrs Design ChallengeThe final design basically deals with the issue of information and data management across email services.

‘Man Mapping’ to manage the inbox

Set the email ids as‘High Priority’ or ‘Others’

Every message exchanged witha contact is stored at one place

in form of threads

Tag important datesin the calender

All files, links, drafts, contact no exchanged with a contact is savedat one place in chronological order

Tagged important dates shown at the top to remind

Desi

gn

High priority mail ids alwaysat top irrespective of recieved

time as compared to other mailsand marked ‘yellow’

UX/UI DesignCompetition EntryTeam members: 4

Posters and Logo Design Graphics DesignIndividual

19 - 20 =1उन्नीस बीस का अंतर

Post

ers

logo

Des

ign

Selected for next round

Other variations :

3D model OF Glyph R

Developed a 3D model of R. The material used to make R is yellow tape, aluminum and copper wire . Aluminum wire is used to provide strength to the model to make it stand. Yellow tape and copper wire is used as an outer layer of the model. Both are in contrast to make model more aesthetically appealing.

Expressive Typography

AstuteDesign the type logo for different domain nctions for a brand

Astute

Flower shop

Construction Company

Circus

Automobile

Astute

Typography Graphic DesignAcademic Project

Individual