son market trends
DESCRIPTION
SONTRANSCRIPT
Cisco Workshop
SON Market Trends
Sharks everywhere
Ericsson
2
Cisco SON BU
Functional Areas of SON
3
Planning Deployment Optimization Maintenance
Self-Configuration
Self-Optimization
Self-Healing
Mobile Network Life Cycle
SP View of SON
4
1 Increase Revenue/OpEx Ratio
2 Minimize Rollout Delays
3Increase QoE
-40% reduction in dropped calls-20% higher data rates
4 Challenges-Implementation complexity-Multi vendor interoperability
SON Applicability
5
SON
RAN
MACRO HetNet Small Cells
Backhaul CORE
Deep Packet Inspection
(DPI)
Big Data Analytics
Market Drivers for SON
6
Exabytes Millions
Mobile Infrastructure InvestmentsData Throughput Increase
By end 2016 SON revenues are projected to grow more than $3 Billion which translates to increase of SON optimization revenues by over % 20.
Market Drivers for SON
7
Optimization in Multi-RAN & HetNet Environments
Market Drivers for SON
8
Market Drivers for SON
9
Millions
Market Drivers for SON
10
Millions
Market Drivers for SON
11
Millions
Market Drivers for SON
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By 2020, mobile broadband proliferation is expected to surpass 70% of total wireless subscriptions
Market Drivers for SON
13
Deployment Case Studies
Results SON Service Provider
-12% Improvement in dropped calls-10% Improvement throughput speeds-15% Reduction in overloading-40% Reduction in cell congestion
HCisco
ATT MobilityQ1’2012, Q1’2013
-40% Reduction in dropped calls- 20% Faster internet access Ericsson SingTel Q4’2013
-20% Reduction in dropped calls-10% Increase in throughput
C-SONAmdocs TIM Brazil Q1’2014
-32% Reduction in H/O failures-Improved call setup times-Faster rollout 8000 sites/month
C-SONNSN KDDI Q2’2012
The SON Landscape Is Full Of Sharks
14
Device-Assisted SON
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