Hi!I’m Omar

Hi!I’m Omar

Passionate about colors, forms, and flavors

Hi!I’m Omar

Passionate about colors, forms, and flavors

Design geek

A long time ago… (my journey to become a designer)

Background

Born in Merida, YucatanBS in Computer Science

Guanajuato CityMS in Computer Science

Web-based Simulation Hypermedia Design

Image Processing Usability

Background (cont’d)

Puebla City & Cholula CityMA in Information Design

• DesignerCoord. of CommunicationFreelancer

• Lecturer BA in Interaction DesignBA in Information DesignDigital Design GradDip

• Teacher AssistantHuman-Computer InteractionDesign Thinking

Design Research Participatory Design

Humanities

MoviTalkCapstone Project

Conference poster about user research methods and design process

Final design

Landing on Earth (the extraterrestrial infodesigner in Bookland)

CIRIAInformation Architecture and Web Design

Original site and information architecture

Conference poster and evolution of the project

Result (interface and architecture)

Other ProjectsWeb, Communication, and Information Design

Website for Franciscan Library (responsive design)

Illustration and communication design

UDLAP Institutional Seal

Staring at the moon(time to play and explore)

Metaphorical thought, visual rhetoric, and fantasy

Personal brand and the challenge of drawing letters

Sketchnoting

Conceptual mash-up, free style, own style

Mission to Mars (journey to become an interaction design researcher)

Indiana University: School of Informatics and Computing

Informatics (track: HCI)PhD Candidate

Rhetoric and IxD Argumentation

• InstructorI300: HCI/IxDI400: Visual Design for UX

• Research AssistantUX Methods and Competence

Why? We designers create arguments!

“Hearts” by United Colors of Benneton (1996)

Swipe to the right for Like

Swipe to the left for Nope

We designers create arguments… Don’t we?

What am I trying to understand?

HCI Design

Rhetoric

Gaza EverywhereWhen a simple app works as a rhetorical argument

Sosa-Tzec, O., Stolterman, E. , and Siegel, M.A. (2015). Gaza Everywhere: exploring the applicability of a rhetorical lens in HCI. In Proc. Critical Alternatives 2015. The 5th Decennial Aarhus Conference.

Argument

•Software could be regarded as a visual (interactive) enthymeme, the form of the rhetorical argument

Argument

•Software could be regarded as a visual (interactive) enthymeme, the form of the rhetorical argument

•“Gaza Everywhere” illustrates a case of application software working as enthymeme

Argument

•Software could be regarded as a visual (interactive) enthymeme, the form of the rhetorical argument

•“Gaza Everywhere” illustrates a case of application software working as enthymeme

•The paper suggests the use of rhetoric as a generative tool to be part of HCI/UX design pedagogy

Why do we care?

Rhetoric HCIThe applicability of

a rhetorical lens in HCI

?

Rhetoric HCI

Enthymeme

?

Speaker delivering arguments in order to win an audience

Truncated syllogism (leaving a premise unstated)

Rhetoric HCI

Enthymeme

Visual Argumentation

?

Rhetoric HCI

Visual Argumentation

Enthymeme

?

Rhetoric HCI

Visual Argumentation

Enthymeme

?

The possibility of visual arguments

“Hearts” by United Colors of Benneton (1996)

What did we do?

Source/screenshots from: http://ahmadnassri.github.io/gaza-everywhere/

Gaza Everywhere

Source/screenshots from: http://ahmadnassri.github.io/gaza-everywhere/

Gaza Everywhere

Source/screenshots from: http://i100.independent.co.uk/article/gaza-everywhere-app-highlights-true-scale-of-humanitarian-crisis--lJ7Dz3JgQg

Publication on i100 from The Independent

Source/screenshots from: http://i100.independent.co.uk/article/gaza-everywhere-app-highlights-true-scale-of-humanitarian-crisis--lJ7Dz3JgQg

Publication on i100 from The Independent

Source/screenshots from: http://i100.independent.co.uk/article/gaza-everywhere-app-highlights-true-scale-of-humanitarian-crisis--lJ7Dz3JgQg

Publication on i100 from The Independent

•Gaza Everywhere’s intent is not oriented to provide a territorial truth

•Gaza Everywhere’s intent is not oriented to provide a territorial truth

•Each user has a different awareness of the conflict in the Gaza Strip, which affects the perception of the application’s intent

•Gaza Everywhere’s intent is not oriented to provide a territorial truth

•Each user has a different awareness of the conflict in the Gaza Strip, which affects the perception of the application’s intent

•Not only the interactive map, but the whole user interface (interactive map, stats, information design, and Twitter embedded timeline) functions to support the detected or interpreted claim

What did we observe?

•Unlike other traditional forms of visual enthymeme, Gaza Everywhere allows the user to play with the composition at will

•Unlike other traditional forms of visual enthymeme, Gaza Everywhere allows the user to play with the composition at will

•Interaction and experiential knowledge help the user to fill in the unstated premise

•Unlike other traditional forms of visual enthymeme, Gaza Everywhere allows the user to play with the composition at will

•Interaction and experiential knowledge help the user to fill in the unstated premise

•The user might revisit the detected or interpreted claim, which makes the rhetorical/persuasive effect of Gaza Everywhere evolve with the user

What does it mean?

user

user

designer

ij

kuser

user

User ExperienceContext of Use

appl. software(visual enthymeme)

Discourse

User-centric persuasive experience

Notes from the Spaceship Log(just to conclude…)

• Design entails passion. It starts with self-persuasion.

• Design entails passion. It starts with self-persuasion.

• No design is neutral.

• Design entails passion. It starts with self-persuasion.

• No design is neutral.

• A designer is a rhetor.Designs are rhetorically infiltrated.