some truth around social media marketing
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Finally, some truth aroundsocial media marketing
Rich Meyer
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For it was told….
“Social media is the answer to bad marketing & declining sales”
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But…
Too many people bought into the hype
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Rather than the reality
1.3 percent of Facebook users who Like a Page also engage with it. If you subtract new Likes, only 0.45 percent engage with the Pages they Like
http://www.zdnet.com/blog/facebook/only-1-of-facebook-page-users-engage-with-brands/8142
Source:
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HA ?
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Time to get back to basics !
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This means you need to know your customer better than they know themselves
What do they really want from you ?What do they expect from you ?How do they want to connect ?
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Do people really want to engage with all the brands they purchase ?
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Of course NOT !
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Who has the time ?
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And what’s in it for them ?
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They want brands to live up to their expectations and the brand promise
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So you need to understand what is most important at the “moment of truth”
Moment of truth is when a consumer decides to become a customer
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It could be, for example, a POP display
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Or great packaging
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Or even a promotion
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So ask yourself a key question
Do consumers really want to talk with us on social media ?
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And do we have anything interestingto say ?
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Because at its heart social media isa conversation
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And that conversation has to be personally relevant and meaningful
To get people to talk about you and your brand
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To get them talking about you and your brand
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The key is to understand..
Do people want to talk about our brand ?Can we make the conversation interesting enough for people to talk about/with us?
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So does this mean I don’t need social media ?
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Consumers expect YOUR brand to beon social media
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They want you to listen to them
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And respond in Internet time
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So you need to decide…
…Where is the best place to spend my marketing dollars ?
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But also ensure that all your marketingis fully integrated
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Putting more money into social media marketing could be big mistake while ignoring your own brands website
Brand’s web sites still trumps its Facebook page and Twitter stream as a mom-trusted resource. • Moms ranked social media sites behind other online sources in terms of
trustworthiness when it comes to brands. • While 32% ranked a brand’s web site as a trustworthy source of information, just
10% said the same of its Facebook page, and just 4.4% said they considered Twitter streams to be trustworthy
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Or other important brand touch point
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But don’t buy into the social media hype
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Without asking the key questions that need to be asked
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The key questions that need to be asked when it comes to social media marketing
1. Do consumers want to talk with
us?
2. Do we have magnetic content ?
3. Can we make the conversations
personally relevant ?
4. How important is our brand in
their life ?
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http://www.newmediaandmarketing.com