Hey. Where’s my jetpack? Some thoughts on social media engagement Clo Willaerts (@bnox) Beervelde, 26 September 2013 #engagorday

Clo Willaerts (@bnox)

A global conversation has begun...

Social media superpowers

identity attention webcare influencers

Identity: t-shirt brands

Identity: you are what you share

Identity: real name policy

Social media superpowers

identity attention webcare influencers

Paid Owned Earned Media

Kittens, babies and accidents

Social media superpowers

identity attention webcare influencers

Expectation: speed and wit

Reality: cornered by webcare expectations

Social media superpowers

identity attention webcare influencers

“the” influencers twitto.be

Influence: Grouped (Paul Adams)

At the end of the day...

what is the strategic importance of social media?

It’s the human web

Tactic: fly on the wall

Tactic: Trusted Filter

Tactic: Passionate Pro

Yes, but... We’re not bionic!

understaffed overworked budget cuts

LISTEN Adjust your business tactics to what you learn from social media

Social signals tickr.be

Mentions vs media choice

EMPOWER YOUR EMPLOYEES They will need tools, trainings, guidelines

Sanoma Academy: digital literacy

Sanoma Group’s Social Media Center of Excellence

KEEP RUNNING Focus on 3 platforms to begin with

Pick your battles touchpoints!

Your site = social media hub

How to be bionic

listen empower your employees keep running

Let’s keep in touch... http://www.conversity.be/blog/

Questions?

This presentation: http://www.slideshare.net/bnox