some people don’t get - bord bia · asia pacific: china and japan ... diy and gardening retailing...
TRANSCRIPT
Groundwork beyond
Some people don’t get
what libraries are for…
Meet the librarians – Me, Amy, Sorcha
Unlock information that delivers commercial growth
Is it safe to google solo?
Google – just the tip of the iceberg
Best in class practice – Forbes 2016
+2,700
+ €5 mn savings
1,643 hours of time
What is the market share of the amenity sector in
Ireland?
What types of garden products were purchased on
the island of Ireland last year?
What demographic spends the most on their garden?
Outdoor & flowering plants share of channel in Ireland?
Key reasons for purchasing garden plants?
What segments are in growth or stagnant in the
garden sector?
New library service - Groundwork IPADS
Insight into the global nutrition business
Save time (groundwork)
Save money (free service)
Inform their decision-making (100% iceberg)
Minimise risk and uncertainty (Google)
Grow their business
We will help our clients:
Google can bring you back 100,000 answers
A librarian can bring you back the right one
Meeting of minds
