somd 201507

7/2/2015 AfterMaster HD Audio Labs 2015 1

AfterMaster HD Audio Labs, Inc.


About

Business

Products

Services

AfterMaster HD Audio Labs, a subsidiary of Studio One Media, Inc. [SOMD], is a diversified audio

technology and recording group focused on developing digital audio enhancement solutions

AfterMaster’s latest breakthrough is its proprietary mastering algorithm which can be applied to

virtually any audio enabled device to make the sound louder, clearer and fuller without added

distortion or user intervention

AfterMaster is also developing proprietary consumer electronics products to distribute branded

AfterMaster audio products

AfterMaster technology is offered to top recording artist at the Crossroads mastering studios as well

as independent artists via the ProMaster HD online mastering and streaming platform

AfterMaster’s technology will be offered to consumer electronics product manufacturers by way of the

BelaSigna 300 DSP chip and as a licensed software injection into existing microchips

Executive Summary

1. Cover

2. Executive Summary

3. Market Opportunity

4. Demos

5. Competitive Strategy

6. Management

7. Market Size

8. Marketing Strategy

9. R&D Schedule

10. Strategic Partnerships

11. Competitors

12. Summary


Audio Quality Solutions Today


Unlike most enhancement software solutions, AfterMaster is an

intelligent system which adapts to the input signal and delivers a

finished sound with absolutely no user intervention

Few industry standards exist for audio playback causing wide variances in clarity, depth and loudness, resulting in a frustrating and degraded consumer experience

with even the most popular devices

Speakers, amplifiers and codecs cannot compensate for the large discrepancies

in audio quality that stem from the media source

Many audio processing systems exist, however, none have developed a

comprehensive mastering system which can be applied to virtually all types of audio

signals

Why are Consumers

Demanding Higher Quality

Audio?

OEM Struggle to Solve Poor

Sound Quality

Current Solutions

The AfterMaster Difference

Hear The Difference at AfterMasterHD.com


Right Click and Select “Open Hyperlink”

http://aftermasterhd.com/listen-2/

http://aftermasterhd.com/listen-2/

Diversified Strategy


Unlike many market players, AfterMaster Audio Labs will market and distribute products and

services upstream and downstream within the consumer audio/video products industry

AfterMaster Value Stream Advantage

AfterMaster HD Audio Labs will offer highly differentiated products and services to music creators,

OEM manufacturers, streaming media providers, and mass consumers

Semiconductor Chips

Software Licensing/ Services

Consumer

ProductsMusic

Composition Products

Products and Services

Target Customer

Mass Consumers “B2C”

OEM Manufacturers “B2B”

AfterMaster HD Audio Technology

DSP Microchips

AfterMaster Branded

Hardware Products

IP Injection

ProMaster Online

Mastering & Streaming


Distribution Channel

ON Semi and AfterMaster HD

Salesforce

Online and Fixed Retail

Larry Ryckman

[CEO]

Management


• Co-Founded Q Sound Labs with Jimmy Iovine

• Madonna

• Michael Jackson

• Aerosmith

• Lady Gaga

• Ricky Martin

• Janet Jackson

• Pitbull

• Owner - API Audio

• Owner - Tonelux

Paul Wolff

[Director of Product Development]

Ari Blitz

[Senior Engineer]

• A&M Recording Studios

• John Lennon

• Tom Petty

• U2

Shelly Yakus

[Chief Engineer]

Justin Timberlake

[Co-Owner]

• Nine-time Grammy award winner

• Ten-time Billboard Award winner

• Owner Tennmen Records

• Lady Gaga

• Beyonce

• Mary J. Blige

• Black Eyed Peas

Rodney Jerkins

[Senior Producer]

Market Opportunity


1.175 m

Units13 m Units 25 m Units 19 m Units 7 m Units 150 m units5.5 m Units

Automotive

Infotainment

Wearable

ElectronicsHeadphones Televisions Home Audio Smartphones

Total SOM Units = ~221 Million Units, Steady State

Computing

Marketing Strategy


DSP

Microchips

Hardware

Products

Software

Licensing

Online

Mastering &

Streaming

Joint Marketing & B2B

Sales Strategy

Kickstarter

ProMaster Website

Retail

Digital Marketing

Celebrity Endorsement

Retail

Strategic partnerships

Azion PR Group

Justin Timberlake

ReverbNation

iCreative Advertising

Guitar Center

iCreative Advertising

Best Buy

ON Semiconductor &

AfterMaster HD Audio Labs

Product Strategy Marketing & Sales

R&D Schedule

Algorithm Development

• Delivered on 07/31/2014

DSP System Delivered

• 05/01/2015


Patent Application Submitted

• Completed

Development Company Engagement & Feature Design

• April 2015

Working Prototype

• 06/15/2015

Site Concept & Functionality Design

•Completed

Development & Cloud Infrastructure

•Completed

Website Launch

•July 2015 Target

Online Mastering & Streaming Service

Hardware Products

Algorithm and DSP Chip Development

Strategic Partnerships


DSP Development &

Sales

Online Mastering

Distribution

Current Competitors – HiFi and Audio Enhancement


DTS (SRS)

Beats Audio

Dolby

Revenue Share

Inn

ova

tio

n

Apple

DTS Post-Processing; “WOW

Effect”

Dolby 5.1 Surround Sound

BeatsHardware Design – Now

Entering DSP Realm

AppleApple Masters File Format –

Strategy = Standardize

AfterMaster

Summary


AfterMaster HD Audio Labs is a digital audio technology think tank pioneered by the industry’s most

experienced recording engineers and DSP thought leaders.

AfterMaster’s latest technology is its revolutionary post processing system which can be applied to virtually

any audio enabled device, making all playback and real-time audio sound louder, clearer and fuller

AfterMaster technology will be offered to consumer electronics manufacturers and mass consumers

BelaSigna 300 DSP

ChipLicensed Software

AfterMaster Branded

Hardware products

ProMaster HD Online

Mastering Service

CE Manufacturers Mass Consumers

Contact

AfterMaster HD Audio Labs

6671 Sunset Blvd., Suite 1520

Hollywood, CA 90028

Phone: (310) 657-4886


somd 201507

Business

aftermaster audio labs

audio playback

aftermaster hd salesforce

aftermaster difference

audio quality solutions

diversified audio technology

higher quality audio

user intervention aftermaster