solving the case of capturing market demand
DESCRIPTION
Infographic on capturing market demand with SAP HANA.TRANSCRIPT
Test Your Powers of Deduction Now: Try SAP Demand Signal Management for Yourself
Go to SAP HANA Marketplace to find out how SAP Demand Signal Management, powered by SAP HANA can help you drive better decision making in sales, marketing, your supply chain, and throughout your enterprise.
Demand-related data is increasing over 40% year-on-year from both external and internal sources.
SAP Demand Signal Management,powered by SAP HANA
GATHER YOUR FACTSStep 2
* Source: Extracting Value from Demand-Related Data, IDC Manufacturing Insights, 2012
* Source: SAP Performance Benchmarking, 2013
You need a solution that can sense and respond to buying patterns as they occur, and can quickly analyze very large volumes of disparate data at unprecedented
speed from various perspectives. You identify the optimal software solution to solve the case:
As you delve deeper into this case, you uncover that ignoring real-time trends on retailers’ shelves, in social media chatter, and in
the marketplace leads to critical vulnerabilities.
SALE
Capture, analyze, and respond to downstream demand and market data in real time to dramatically improve sales planning and forecast accuracy:
OBSERVE YOUR SURROUNDINGSStep 1
Empowered consumers with real-time, on-the-spot access
to information
Pervasive social sentiment from online research to
social media
Multiple buying channels from big box stores to online sites
increase in top-line revenue
UP TO
2%
improvement in in-stock supplies
reduction in inventory carrying
costs
improvement in service levels
UP TO
30%UP TO
10%UP TO
10%
DRAW YOUR CONCLUSIONSStep 3
SALES
ORDERS
SHIPMENTS
INVENTORY
FORECASTS
RETAILER POS
MARKET
RESEARCH
SOCIAL
SENTIMENT
OUT-OF-STOCK SITUATIONS
LOST SALESOPPORTUNITIES
HIGHER INVENTORY
COSTS
POOR CUSTOMER
SERVICE
FAILED PRODUCT LAUNCHES
Solving the Case of Capturing Market Demand
In today’s omni-channel environment, supply chain management is more complex than ever before. Can information technology bring scattered, unstructured, and fast-growing demand and market data together – so your decision makers can quickly identify market trends, sense demand signals, and rapidly respond to increase profitability?
Consumer-buying patterns are increasingly volatile. Traditional planning and forecasting need to be augmented as they are not
equipped to deal with real-time, on-the-spot access to information.
Experience SAP Demand Signal Management. http://try.saphana.com/dsim