Customer Experience Manager

Solving problems for customers

Solving problems for customers

Perception of speed Details do make a big differencePerception influences our shopping habitsA/B testingFresh content

Design Principles

• Does it slow the site down?• Does it make the site clearer?• Does it make the site easier to use?• Is it clear• Is it consistent?

Basket Building - FundamentalsSize Colour Font Location Wording Remove Measure/s

Price Y Y Y Y N N ConversionSales

Buy button Y Y Y Y Y N Conversion

Quantity Picker

Y Y Y Y Y N Items in basket

Date code icon

Y Y Y Y Y Y Fresh sales

Frozen icon Y Y Y Y Y Y Frozen sales

Email a friend Y Y Y Y Y Y Conversion

Product code Y Y Y Y Y Y Conversion

Expandable info

Y Y Y Y Y Y Conversion

Fold

Ocado, Tesco and JS

Testing planQ1 – Fundamentals Q2 – Fresh content Q3 – Get ready for

ChristmasQ4 – Deliver for our customers

Price position Primary images Optimised content Wine

Add button Date code

Quantity Frozen icon

Page clean up

Questions/Feedback?