solutions for all your paint needs

2
FEATURES USAGE FINISHES BENEFITS ben® Interior Latex n Easy application with great flow and leveling n High-hide n Low VOCs, low odor n Seamless touch-up n Fast drying for same- day return-to-service n Available in unlimited colors For residential interiors of budget-conscious customers Primer, Flat, Eggshell and Semi-Gloss Offers premium Benjamin Moore application and performance at a great value ADVANCE® Waterborne Interior Alkyd n Produces craftsman-quality finishes for doors and trim n 100% water-reducible alkyd resin remains low-VOC in unlimited colors n Outstanding flow and leveling in every finish n Extended open time n Soap and water clean-up n Low-odor formula allows paint application while space is occupied, unlike traditional alkyds For interior applications where high-end alkyd finishes and unlimited design and color options are desired Available in Primer, Satin, Semi-Gloss and High-Gloss Delivers the application and finish qualitites of traditional alkyd enamels in a low VOC formula Ultra Spec TM WB Interior n Proprietary resin technology delivers excellent dry film performance n Short dry and recoat time for same day return to service n Spatter resistant n Low odor n Qualifies for LEED n Meets MPI standards For all commercial applications Available in Flat, Eggshell, Satin and Semi-Gloss A professional-quality, ultra-durable, low VOC formula, ideal for all commercial interior paint projects. Eco Spec® WB Silver Interior Latex Premium Commercial Coating n Contains an antimicrobial additive package containing pure silver n Creates a durable finish that fights mildew and odor growth on the paint surface n Zero VOCs and low odor in unlimited colors n Fast drying for same-day return-to-service n Qualifies for LEED credit For commercial applications that require a zero-VOC coating with mildew-fighting properties Flat, Eggshell and Semi-Gloss A zero-VOC commercial coating that actively inhibits the growth of mold, mildew and bacterial odors on the paint surface Eco Spec® WB Interior Latex Premium Commercial Coating n The greenest commercial product on the market n Zero VOCs in unlimited colors n Fast drying for same-day return-to-surface n Minimal odor n Qualifies for LEED credit For commercial applications that require a coating with mold- and mildew-resistant properties Primer, Flat, Eggshell and Semi-Gloss A high-performance commercial coating that remains zero-VOC after tinting Aura® Bath & Spa Waterborne Interior Paint n Specially formulated for high- humidity environments n Color Lock® Technology for richer, more durable color n Extreme hide—never more than two coats n Levels to an exceptionally smooth finish n Seamless touch-up n Available in unlimited colors For interior applications where maximum durability and water- resistance is required Matte The only low-VOC premium performance bath paint in a desirable matte finish Waterborne Ceiling Paint n Easy to apply with minimal spatter n Ultra-flat finish hides surface imperfections n Outstanding hide n Low VOCs, low odor n Available in unlimited colors For residential or commercial ceilings where a flat, uniform finish is required Ultra Flat A unique ultra-flat finish specially formulated for ceiling applications Regal® Select Premium Interior Paint and Primer n Paint and primer together n High hiding with great flow and leveling n Outstanding durability in any finish n Fast drying and seamless touch-ups n Low VOCs, low odor n Available in unlimited colors For residential interiors Flat, Matte, Eggshell, Pearl, and Semi-Gloss. Primer also available for problem substrates and deep color foundation Delivers the application and performance you expect from Regal with the benefits of our advanced waterborne technology Natura® Interior Waterborne Paint n Zero VOCs in unlimited colors n Lowest total emissions of any paint on the market n Virtually odorless n High-hide application with outstanding flow & leveling n Dries quickly, recoat in 1-2 hours n Same day return-to-service For applications where the greenest, zero-VOC paint is desired or required Primer, Flat, Eggshell and Semi-Gloss Our greenest paint with no compromise in performance Aura® Waterborne Interior Paint n Color Lock® Technology for richer, more durable color n Extreme hide—never more than two coats n Levels to an ultra-smooth finish n Quick drying for faster recoat n Seamless touch-up n Available in unlimited colors For residential or commercial applications where the highest performance is expected Matte, Eggshell, Satin and Semi-Gloss A super premium low-VOC product that significantly improves your profit margin interior premium products Solutions for all your paint needs The Green Promise ® portfolio reflects our commitment to products that go above and beyond the strictest environmental standards. Thanks to our revolutionary Gennex ® waterborne colorant technology, we are creating products that are not only cleaner and safer but deliver the best performance in our company history. When you see the Green Promise logo, you can be sure you are working with a paint that has low- or zero-VOCs, minimal odor and is available in unlimited Benjamin Moore colors.

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Page 1: Solutions for all your paint needs

FE

AT

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US

AG

EF

IN

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ben® Interior Latex

n Easy application with great flow and leveling

n High-hide

n Low VOCs, low odor

n Seamless touch-up

n Fast drying for same- day return-to-service

n Available in unlimited colors

For residential interiors of budget-conscious customers

Primer, Flat, Eggshell and Semi-Gloss

Offers premium Benjamin Moore application and performance at a great value

ADVANCE® Waterborne Interior Alkyd

n Produces craftsman-quality finishes for doors and trim

n 100% water-reducible alkyd resin remains low-VOC in unlimited colors

n Outstanding flow and leveling in every finish

n Extended open timen Soap and water clean-upn Low-odor formula allows

paint application while space is occupied, unlike traditional alkyds

For interior applications where high-end alkyd finishes and unlimited design and color options are desired

Available in Primer, Satin, Semi-Gloss and High-Gloss

Delivers the application and finish qualitites of traditional alkyd enamels in a low VOC formula

Ultra SpecTM

WB Interior

n Proprietary resin technology delivers excellent dry film performance

n Short dry and recoat time for same day return to service

n Spatter resistant

n Low odor

n Qualifies for LEED

n Meets MPI standards

For all commercial applications

Available in Flat, Eggshell, Satin and Semi-Gloss

A professional-quality, ultra-durable, low VOC formula, ideal for all commercial interior paint projects.

Eco Spec® WB Silver Interior Latex Premium Commercial Coating

n Contains an antimicrobial additive package containing pure silver

n Creates a durable finish that fights mildew and odor growth on the paint surface

n Zero VOCs and low odor in unlimited colors

n Fast drying for same-day return-to-service

n Qualifies for LEED credit

For commercial applications that require a zero-VOC coating with mildew-fighting properties

Flat, Eggshell and Semi-Gloss

A zero-VOC commercial coating that actively inhibits the growth of mold, mildew and bacterial odors on the paint surface

Eco Spec® WB Interior Latex Premium Commercial Coating

n The greenest commercial product on the market

n Zero VOCs in unlimited colors

n Fast drying for same-day return-to-surface

n Minimal odor

n Qualifies for LEED credit

For commercial applications that require a coating with mold- and mildew-resistant properties

Primer, Flat, Eggshell and Semi-Gloss

A high-performance commercial coating that remains zero-VOC after tinting

Aura® Bath & Spa Waterborne Interior Paint

n Specially formulated for high-humidity environments

n Color Lock® Technology for richer, more durable color

n Extreme hide—never more than two coats

n Levels to an exceptionally smooth finish

n Seamless touch-up

n Available in unlimited colors

For interior applications where maximum durability and water-resistance is required

Matte

The only low-VOC premium performance bath paint in a desirable matte finish

Waterborne Ceiling Paint

n Easy to apply with minimal spatter

n Ultra-flat finish hides surface imperfections

n Outstanding hide

n Low VOCs, low odor

n Available in unlimited colors

For residential or commercial ceilings where a flat, uniform finish is required

Ultra Flat

A unique ultra-flat finish specially formulated for ceiling applications

Regal® Select Premium Interior Paint and Primer

n Paint and primer together

n High hiding with great flow and leveling

n Outstanding durability in any finish

n Fast drying and seamless touch-ups

n Low VOCs, low odor

n Available in unlimited colors

For residential interiors

Flat, Matte, Eggshell, Pearl, and Semi-Gloss. Primer also available for problem substrates and deep color foundation

Delivers the application and performance you expect from Regal with the benefits of our advanced waterborne technology

Natura® Interior Waterborne Paint

n Zero VOCs in unlimited colors

n Lowest total emissions of any paint on the market

n Virtually odorless

n High-hide application with outstanding flow & leveling

n Dries quickly, recoat in 1-2 hours

n Same day return-to-service

For applications where the greenest, zero-VOC paint is desired or required

Primer, Flat, Eggshell and Semi-Gloss

Our greenest paint with no compromise in performance

Aura® Waterborne Interior Paint

n Color Lock® Technology for richer, more durable color

n Extreme hide—never more than two coats

n Levels to an ultra-smooth finish

n Quick drying for faster recoat

n Seamless touch-up

n Available in unlimited colors

For residential or commercial applications where the highest performance is expected

Matte, Eggshell, Satin and Semi-Gloss

A super premium low-VOC product that significantly improves your profit margin

interior premium productsSolutions for all your paint needs

The Green Promise® portfolio reflects our commitment to products that go above and beyond

the strictest environmental standards. Thanks to our revolutionary Gennex® waterborne

colorant technology, we are creating products that are not only cleaner and safer but deliver

the best performance in our company history. When you see the Green Promise logo, you can

be sure you are working with a paint that has low- or zero-VOCs, minimal odor and is available

in unlimited Benjamin Moore colors.

Page 2: Solutions for all your paint needs

Aura® Waterborne Exterior Paint

Regal® Select Exterior Paint

ben® Exterior Latex Paint

Arborcoat® Waterborne Exterior Deck & Siding Stains

Fresh Start® Interior and Exterior Primers

Ultra SpecTM WB Exterior

BE

NE

FI

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A high-build exterior paint with outstanding durability that guards against the harshest weather conditions

A high-build premium waterborne exterior paint with the application and performance you expect from Regal® products

Premium Benjamin Moore performance in an eco-friendly formula that’s available at a great value

A premium waterborne stain engineered for superior durability and protection

A full line of interior and exterior primers for every type of substrate or project

Delivers best-in-class performance in a low VOC formula. Ideal for commercial exterior paint projects.

FE

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n Color Lock® Technology for rich, fade-resistant color

n Excellent flow and leveling with superior adhesion

n Resists cracking and peeling even in the harshest weather conditions

n Extreme hide

n Quick drying and seamless touch-ups

n Low-temperature application down to 40° F extends the painting season

n Excellent flow & leveling with great coverage

n Durable finish resists cracking and peeling

n High-build formula for better hide and durability

n Superior coverage and dries quickly for faster recoats

n Seamless touch up

n Low-temperature application down to 40° F extends the painting season

n Easy to apply, with good flow and leveling

n Excellent coverage and hide

n Creates a durable, fade-resistant finish

n Low-VOC/low-odor formula

n Available in unlimited colors

n Low-temperature application to 40° F extends the painting season

n Outperforms the best alkyd stains on the market

n Unique two-coat system for decks enhances beauty and durability

n Protective Clear Coat makes annual upkeep easy— offer a maintenance program to clients for repeat business

n Soap and water clean up

n Creates a stain- and mildew-resistant finish

n Superior flow and Leveling

n Excellent coverage and hide

n Formulated for outstanding adhesion across substrates

n Good enamel holdout

n Excellent stain blocking properties

n Low VOC formula delivers superior hide and coverage

n Excellent durability providing maximum protection

n Low temperature application down to 40°

n Superior color retention and fade resistance

n Resists new mildew formation on the paint film

US

AG

E For high-end exteriors where low-temperature application is necessary due to fading caused by weather conditions

Exterior applications where a proven brand name is required

Exterior applications for budget conscious clients

For exterior deck and siding where fading caused by weather conditions and deck wear and tear are issue

For interior and exterior projects that require a primer coat

For all commercial exterior applications

FI

NI

SH

ES

Flat, Satin, Low Lustre, Semi-Gloss

Flat, Low Lustre, Soft Gloss Flat, Low Lustre, Soft GlossTranslucent, Transparent, Semi-Transparent, Semi-Solid, Solid

Primer Only Flat, Low Lustre and Satin

exterior premium productsSolutions for all your paint needs