solution validation @ lean startup machine
DESCRIPTION
TRANSCRIPT
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Solution Validation@HowardKaplanJune 7, 2014 ~ LSM Boston
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*If you still haven’t read Steve Blank, stop listening to me and go order “The Startup Owner’s Manual”
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Solution Validation
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Life’s too short to build something nobody wants*
*Or aren’t ready to buy TODAY
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The only thing that matters is getting to product market fit.
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Worst Practices
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5 Steps to Better Solution Validation
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1. Define success in advance
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2. Believe what I do, not what I say
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3. Growth Engine Riskiest Assumption (& often MVP Type)
Paid: Activation & Concierge, Wizard of Oz, Crowd Source
Sticky: Retention & Crowd Source, Survey
Viral: Referral & Video, Landing Page
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4. MVP Type: Video
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4. MVP Type: Wizard of Oz
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4. MVP Type: Crowd Source
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5. Customer-Pain-Solution
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Do or do not.
There is no try.
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[email protected]@HowardKaplanJune 7, 2014 ~ LSM Boston