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ERICSSON SUSTAINABLE SOLUTIONS RLAM MARKET DEVELOPMENT Petteri Saarinen

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Soluciones Sostenibles

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Page 1: Soluciones Sostenibles

ERICSSON SUSTAINABLE SOLUTIONS

RLAM MARKET DEVELOPMENTPetteri Saarinen

Page 2: Soluciones Sostenibles

Ericsson Sustainable Solutions- RLAM | Ericsson Internal | © Ericsson AB 2011 | 2011-05-13 | Page 2

our view on Sustainability & corporate responsibility (S&CR)

SUSTAINABILITY

COMMUNICATION FOR ALL

CLIMATE CHANGE

CORPORATE RESPONSABILITY

creating positive business impact with our technology and promoting latam sustainable development. The triple bottom line (people, profit, planet)

maintaining the necessary controls to minimize risks to the business and the brand and about being a good corporate citizen

Page 3: Soluciones Sostenibles

Ericsson Sustainable Solutions- RLAM | Ericsson Internal | © Ericsson AB 2011 | 2011-05-13 | Page 3

ERICSSON ENABLING A LOW CARBON ECONOMY WITH SUSTAINABLE SOLUTIONS

TELCO

CLIMATE CHANGE

0,2%

Carbon Footprint

98%

Reductions

30%by 2011

15% CO2 savings

~ € 600b. by 2030

OTHER VERTICALS

~0%

CO2 EMISSION

10% by 2011

Page 4: Soluciones Sostenibles

Ericsson Sustainable Solutions- RLAM | Ericsson Internal | © Ericsson AB 2011 | 2011-05-13 | Page 4

SOLUTIONS FOR TELCO VERTICAL

CLIMATE CHANGE

TELCO

TCO2 = TCO + CO2 EMISSIONCLIMATE CHANGE

Green site (e-site)Network power efficiency

Blade clusterManaged services

Shared sites & Operations Radio power savingsTower tubeTake Back

Page 5: Soluciones Sostenibles

Ericsson Sustainable Solutions- RLAM | Ericsson Internal | © Ericsson AB 2011 | 2011-05-13 | Page 5

SOLUTIONS FOR OTHER VERTICALs

GOVERNMENT

UTILITIES

TRANSPORT

OIL & GAS

CLIMATE CHANGE

LOW CARBON ECONOMY SUSTAINABLE CITIESCLIMATE

CHANGECLIMATE CHANGE

CO2

Smart metering Smart grids

Smart Pipe Critical infra protection

Weather Info for all Mobile Survey Tool

Connected bus Mobile advertising

Page 6: Soluciones Sostenibles

Ericsson Sustainable Solutions- RLAM | Ericsson Internal | © Ericsson AB 2011 | 2011-05-13 | Page 6

SOLUTIONS FOR OTHER VERTICALs COMMUNICATIONS FOR ALL

GOVERNMENT

DIGITAl & SMART CITIESCOMMUNICATION

FOR ALL

HEALTHCARE

GDP

Mobile Survey Tool

M-learning

Mobile Money

Mobile Market (ExcelMe)

Mobile advertising

Civil Warning (WIFA)

Infosms Alert (WIFA)

Ericsson Mobile Health

Dinamic Discount Solution

Page 7: Soluciones Sostenibles

FEW example solutions

Page 8: Soluciones Sostenibles

Ericsson Sustainable Solutions- RLAM | Ericsson Internal | © Ericsson AB 2011 | 2011-05-13 | Page 8

Smart metering (ECOMETER)

Focus Areas› Telecom operators

› Power distributors› Water companies› Traffic/Roads

› TV Broadcasters› Vending Machines

Overview› Measurement of detailed energy consuption

Provide control over bills for contracted shared sites

› Complement the product Ericsson BTS Powersaving

› Provide infra-structure for complete site asset management

› Compatible with smart systems for automation (smart grid)

SOLUTION

BACKCC

Page 9: Soluciones Sostenibles

Ericsson Sustainable Solutions- RLAM | Ericsson Internal | © Ericsson AB 2011 | 2011-05-13 | Page 9

Weather info for all (wifa)

Focus Areas› Government applications to provide

weather service, broadcast alert and public safety

› Commercial applications and subscription for travellers and farmers

› Ericsson Mobile Positioning system for saving lives

› Infrastructure supports local business

Overview› Solution end-2-end compliant for GSM› Expose forecast data via Web, SMS and

WAP› Data is analysed and qualified by local

weather agency› Billing and Charging

Automatic Weather Station Automatic Weather Station

Automatic Weather Station

Centralised database

National Meteorological Instituation

Raw weather data pushed

Raw weather data pushed

exising weather product

Content provider – Farmers Helpline, support network

operator

SOLUTION

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Page 10: Soluciones Sostenibles

Ericsson Sustainable Solutions- RLAM | Ericsson Internal | © Ericsson AB 2011 | 2011-05-13 | Page 10

Mobile survey tool (mst)

Focus AreasResearch, evaluation, CRM, such as:› Education› Voting› Polls› Competitions› Loyalty rewards› Market surveys

Overview› Instant Survey Creation› Flexible and Secure› Easy Integration› Low Maintenance Hosted Service› Works on any Mobile device› Easy access regardless of account,

coverage, bearer or handset type

SOLUTION

BACKCA

BACKCC

Page 11: Soluciones Sostenibles

Ericsson Sustainable Solutions- RLAM | Ericsson Internal | © Ericsson AB 2011 | 2011-05-13 | Page 11

CONNECTED BUS

Overview› Buses in Curitiba, Brazil connected via Ericsson

mobile broadband module

› Using electronic ticketing and fleet management systems, controllers access information & monitor their bus fleet

› By knowing routes, stops, speed, distance traveled, time of departure and arrival public transport is optimized

› Next Steps: Advertisement, Mobile Payment, Access to bus info via mobile, Security Cameras.

SOLUTION

Focus Areas› Bus Company› Municipalities› Mobile Operator

Transport companies will benefit from: › More precise fleet control› Quicker ticketing & boarding› Increased safety› Avoids ticket fraud

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Page 12: Soluciones Sostenibles

Ericsson Sustainable Solutions- RLAM | Ericsson Internal | © Ericsson AB 2011 | 2011-05-13 | Page 12

M-LEARNing

Focus Areas› Bridging the gap by networking schools

› Government or private initiatives

Overview› School Performance› Leadership & Governance

– Educator and Pupil Intervention & Training

– Curriculum Improvements and Assistance

– Coaching and Counselling

SOLUTION›Virtual Schools:–Distance Learning, Curriculum Sharing

–Online Teachers, Real time Q&A

–Online & Remote Collaboration:

›Teacher to Teacher–Pupil to Teacher, Pupil to Pupil

–Assistance & File Sharing

BACK

Page 13: Soluciones Sostenibles

Ericsson Sustainable Solutions- RLAM | Ericsson Internal | © Ericsson AB 2011 | 2011-05-13 | Page 13

ERICSSON MOBILE HEALTH

Focus AreasTreatment› Chronically ill› Homecare

› Preventive checkups

Wellbeing› Wellness programs› Professional sports

Business› Pharmaceutical industry

Overview› Remote patient monitoring solution used for

measurement and transfer of medical parameters from patient to healthcare staff

› Measurements are taken at regular intervals or continuously and transferred over mobile networks to healthcare provider/doctor

› User friendly design for patients and healthcare professionals with reliable measurement transfer and data access

SOLUTION

Operator & EMH Back-end system

Web application for healthcare providers

EMH Patient Unit

Supported measurements:›ECG, ›spirometry, ›blood pressure, ›pulse rate, ›oxygen saturation

BACK

Page 14: Soluciones Sostenibles

Ericsson Sustainable Solutions- RLAM | Ericsson Internal | © Ericsson AB 2011 | 2011-05-13 | Page 14

… some Reference cases

Brazil: Saude & Alegria Project with Vivo

Venezuela: Telesalud with Movistar

Brazil: Connected BUS with Vivo

Brazil: Ecometer with Vivo

Africa countries: Millenium Village with local operators and Earth Institute

Lake Victoria: Trial WIFA with partnership of various actors including , The World Meteorological Organization and World Bank

Brazil : MST for Belterra community with Vivo

Africa countries : MST for millennium village with Earth Institute

Page 15: Soluciones Sostenibles