NIÑA V. GUNOECOMMER K31

THE SOLOMOMOVEMENT

DEFINITION

The next big marketing tool(s)Combination of “mega-trends” that add new value

to products and services

Trend emerged in 2010 to 2011

Arose with popularity of smartphones and tablets that integrate geo-location technologyFB - Open Graph in 2010

for users to carry social identity

Apple with App StoreGoogle with Google Play

= more Internet activities on the go

RISING TREND

Social Media use accounts such as Facebook,

Twitter, etc. to engage target audience

Cheap and effect way to build relationship and brand

Local Visibility use local search directories, actively

target local customersMobile Marketing

use mobile ads, check-in deals with Facebook or Foursquare

(taken from http://socialmappmedia.com/solomo/)

HOW TO USE SOLOMO

WalgreensCheck in with

Foursquare and receive mobile coupons

First grocery to use SOLOMO

EXAMPLES

Gives local businesses tools and products to connect with customers

Enable merchants to deliver permission-based deals to connected customers within immediate vicinity

Less cost in advertising to small-to-medium businesses while reaching target market

EFFECTS TO E-COMMERCE

Kapture Free iPhone app that

helps small business use mobile marketing without own app or website

Claim rewards by taking photos from nearby businesses

Sidewalk Ad Reinvented concept of

sandwich board Start-up company with

free apps that shows user deals within immediate radius

Claim virtual coupons or save in virtual wallet

Local businesses come together and have events in line with SidewalkAd

EXAMPLES

Continued popularity of texts – still cheapest, simplest, and has widest reach

Increased use of QR codes to complement SOLOMO strategy

Rise in use of mobile payment

WHAT’S NEXT?

Firms will rise to support businesses in going SOLOMO

Google Glass - adds additional feature to SOLOMO wherein apps and services can predetermine user's need

WHAT’S NEXT?

Content http://www.techopedia.com/definition/28492/solomo http://www.entrepreneur.com/article/226408 http://socialmappmedia.com/solomo/ http://mashable.com/2013/04/30/solomo/

Graphics http://www.olafurandri.com/?p=2020 http://socialmeep.com/solomo-social-local-and-mobile/ http://visual.ly/solomo-%E2%80%93-marketing-advantage-

%E2%80%93-social-local-mobile

http://justcreative.com/wp-content/uploads/2014/06/social-network-design-4-640x800.png

http://engage.synecoretech.com/Portals/141995/images/how-to-use-facebook-deals-to-boots-your-brands-GSO.jpg

REFERENCES