solomo
DESCRIPTION
A brief description of Social Local Mobile technology, its implications, and trends that might ariseTRANSCRIPT
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SoLoMoAlphonse Valenzuela
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Short for social-local-mobile Centered on the mobile version of search
engine results Started because of the M-Commerce trend
(smartphones and tablets) Uses GPS to localize results Heavily connected to social networking
which allows others to see your location and preferences
SoLoMo
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By using GPS tracking to determine where the user is, results are specifically localized to cater to individuals
Allows businesses to deliver information to consumers within their vicinity
Primarily used in marketing Ex. Foursquare, AroundMe, and Yelp
SoLoMo
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Allows businesses to offer services only to people around the vicinity
This is made possible through the mobile feature of SoLoMo
Allows individuals to “check in” establishments thus making it possible for others on social networks to view certain information about establishments
Best for businesses that need local traffic to survive
SoLoMo for businesses
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Privacy concerns Businesses may take advantage of user
information SoLoMo provides extensive information
about habits of individuals This may cause businesses to provide
information that may be harmful to users Ex. Shopaholics, Drunkards
Negative Implications
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This may give extensive information to users regarding their interests
This will also allow businesses to provide useful information to users within their vicinity
Easy sharing of promos/sales, in other words good deals, to users within a certain vicinity
Positive Implications
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Continuous growth of people using SoLoMo No significant fear of privacy concerns Upward trend in social networking thus
resulting into heavy use of SoLoMo as a marketing tool
Businesses will continue to take advantage of this and may affect decisions of individuals
Manipulative tendency of this as a marketing tool will rise
Trends (2014)
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Extremely heavy use of SoLoMo as a marketing tool
Technological advancements may increase the risk of privacy violations and SoLoMo’s manipulative tendencies on consumer decisions
Awareness, among consumers, will begin to rise and more campaigns for protection of privacy will begin
Laws and policies will begin to regulate SoLoMo
Trends (2015)