solo pro ceo: the kayak business model
DESCRIPTION
Tips on being a Solo Pro CEO and IASECP's Solo Pro Academy Kayak Business Model.TRANSCRIPT
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
The Solo Pro EconomyMake it work for you
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
…can lift boats.
The Rising Tide…
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Catch the Wave……and go with the
flow
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Understanding
…makes it easier to move.
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Global Reality Has Changed
What does that mean for you?
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Drastic Changes
You feel like a fish out of water.
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Train Wreck
The goal was “stay on track”.
The corporate system derailed. The “track” is gone.
Entire industries - the careers they represented - swept away in a tidal wave of change.
Now what?
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Get Off the Track!
Wasting energy & resources on things that don’t workcauses stress.
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Kayak!
Get a Kayak Mindset: – Small and nimble– Go with the flow– Roll– Easy course changes– Low overhead– You’re in control– Fun & exhilarating
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Tips to Paddle Your Kayak
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Tip #1: Don’t swallow the whole river
There’s too much information. Trying to absorb everything will overwhelm you and cause frustration and stress. Limit what you spend your time on and focus on the highest return on investment. Filter.
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Tip #2: Swim with your ‘school’
Connect to your tribe to help you find the way. Be aware of who you’re spending time with. Make sure they’re moving forward. Avoid negative energy and people that will drain your resources. Don’t anchor yourself to someone swimming against the current!
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Tip #3: Make friends with technology
There are so many possibilities, but you need to be able to take advantage of them. Technology is the key. Jump in and try new things.
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
How to Stay Afloat
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Know Your Package
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Knowledge & Experience.
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
A Consultant
(noun: a person who provides expert advise or services professionally)
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Chris Borgan said:“There are thousands of great minds all
plugged into the same conversation who
could help each other. You’ve got sources
of information, and you have the tools to
connect it all.
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Marketing vs Connecting
Old-school marketing is over
Public is saturated, distracted, inpatient
High cost, low ROI
Public has lost trust and confidence
One size does not fit all
Not personal, annoying
Difficult to maintain
Old-School (Push) Marketing: Advertising, yellow pages, direct mail,...Marketing “at” people
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Connecting is now
Authentic, Integrity
Very targeted / Customized
No to low cost; High ROI
Easy to maintain
Community / Leadership
More fun!
Relationship Building (Pull Marketing): Email,blogs, social media. Sharing “with” people.
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Connecting is a Journey
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Where Are You Going?
Simple questions• What is success to me?• Where’s my comfort zone?• Who exactly am I trying to reach?• Where are they looking?• What do they want?
Create the solution and let them know.
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Follow a Leader
Don’t try to do it alone.
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Make a Plan | Work the Plan
Consistency is key.
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Be Unique | Be the Expert
Show your true colors…
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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Explore Other Channels
Grow your reach.