solidmedia: qwikbonus program - conversation starter
TRANSCRIPT
www.solidmediainc.com
Convenience Retail – J MoloshokThis material is proprietary and confidential. Not for distribution. © SolidMedia, Inc. 2009-2011 All rights reserved.1
“One-Stop-Shop” Mobile Marketing for
Convenience Stores
www.solidmediainc.com
Convenience Retail – J MoloshokThis material is proprietary and confidential. Not for distribution. © SolidMedia, Inc. 2009-2011 All rights reserved.2
IntroductionAdoption for mobile marketing has reached critical mass
• 40% of all phones in the US are smartphones (2011 ComScore/ Nielsen Research)
• Mobile app usage (avg. of 661 minutes per month) is becoming as popular as mobile messaging (671 minutes per month) (2011 ZOKEM Research)
• 20% of consumers age 18-34 (10% total) make a special trip to the store after receiving a mobile coupon (2010 InsiderExpress Study)
• Shoppers involved in mobile loyalty programs were highly satisfied: 90% said they had gotten value from being a member (2010 Zoomerang Study)
www.solidmediainc.com
Convenience Retail – J MoloshokThis material is proprietary and confidential. Not for distribution. © SolidMedia, Inc. 2009-2011 All rights reserved.3
A Complete Mobile Solution for Convenience Stores…
• Mobile app with your brand on it
• Turnkey mobile marketing
• Loyalty and rewards
• Data and analytics
… That Drives Incremental Revenue
• Increases customer acquisition and retention through rewards
• Increases number of store visits by loyal customers
• Increases customer response to/redemption of offers
What Is QwikBonus?Easy to start, easy to manage – with measurable ROI
www.solidmediainc.com
Convenience Retail – J MoloshokThis material is proprietary and confidential. Not for distribution. © SolidMedia, Inc. 2009-2011 All rights reserved.4
How QwikBonus WorksTargets customers with a GPS enabled mobile application
You market a branded “location-aware” mobile
app to your customers1
Your app uses the “geofence” to deliver POS marketing to customers
3We use GPS to create
“geofences” around your store locations
2
www.solidmediainc.com
Convenience Retail – J MoloshokThis material is proprietary and confidential. Not for distribution. © SolidMedia, Inc. 2009-2011 All rights reserved.5
QwikBonus ProgramDelivers value-add to increase loyalty and store visits
Outside a Store’s GeofenceThe Program Drives to Store
• Alerts and Targeted Offers
• Trivia and Quizzes for Points• Promo Content and Games
• Social Networking
• Store Finder
www.solidmediainc.com
Convenience Retail – J MoloshokThis material is proprietary and confidential. Not for distribution. © SolidMedia, Inc. 2009-2011 All rights reserved.6
QwikBonus ProgramLeverages loyalty at POS to increase purchase incidence
Inside a Store’s GeofenceThe Program Drives Sales
• Points and Rewards Redemption
• Coupons and POS Promotions• Instant-Win and Enter-to-Win
• Premium Content and Games
• Mobile Payment
www.solidmediainc.com
Convenience Retail – J MoloshokThis material is proprietary and confidential. Not for distribution. © SolidMedia, Inc. 2009-2011 All rights reserved.7
Turnkey Mobile MarketingAcquires new customers while retaining existing customers
Customers Opt-Into Your Mobile Program
www.solidmediainc.com
Convenience Retail – J MoloshokThis material is proprietary and confidential. Not for distribution. © SolidMedia, Inc. 2009-2011 All rights reserved.8
Program Opt-InCustomers simply download your branded app
Store marketing drives customers to download
your branded app 1
Customer sends a text to receive a link or types
URL into phone browser2
Customer downloads the app and can begin using it immediately
3
www.solidmediainc.com
Convenience Retail – J MoloshokThis material is proprietary and confidential. Not for distribution. © SolidMedia, Inc. 2009-2011 All rights reserved.9
Call-to-ActionExample: Alert message with mobile “scratch card”
Customer receives scratch card periodically
via push notification, SMS or email
1Cards can be “scratched” anywhere; prizes include
coupons, points and premium content
2Prizes are redeemed
at stores for the specific points value or offer
they advertise3
www.solidmediainc.com
Convenience Retail – J MoloshokThis material is proprietary and confidential. Not for distribution. © SolidMedia, Inc. 2009-2011 All rights reserved.10
Customer launches app and selects a category of
offers to view1
Customer browses a list of offers available
within category selected2
Customer chooses an offer which they can
redeem, share or rate3
CampaignExample: Store promotion with manufacturer offer
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Convenience Retail – J MoloshokThis material is proprietary and confidential. Not for distribution. © SolidMedia, Inc. 2009-2011 All rights reserved.11
Redemption Example: Customer redeems an offer at a store
Customer selects a promotional offer or
rewards offer to redeem1
App generates scanable bar code for the offer or points being redeemed
2POS scans bar code;
app updates customer’s points balance
3
www.solidmediainc.com
Convenience Retail – J MoloshokThis material is proprietary and confidential. Not for distribution. © SolidMedia, Inc. 2009-2011 All rights reserved.12
Customer receives a call-to-action with a rewards offer and points earning
opportunity1
When customers redeem offers, points are tracked
and balance updated automatically
2Customers can redeem
rewards points for a wide variety of free packages
and offers3
RewardsExample: Earn and redeem points for rewards
www.solidmediainc.com
Convenience Retail – J MoloshokThis material is proprietary and confidential. Not for distribution. © SolidMedia, Inc. 2009-2011 All rights reserved.13
Improve targeting and response rates1
Optimize marketing performance and boost conversions
2
Deepen customer relationships and increase loyalty
3
Measurement and DataMaximize ROI with new metrics, customer data and intelligence
Tedeschi Food Shops
www.solidmediainc.com
Convenience Retail – J MoloshokThis material is proprietary and confidential. Not for distribution. © SolidMedia, Inc. 2009-2011 All rights reserved.14
Phase 1: Program Development and Customization
• We customize mobile apps (iPhone and Android) with your look and feel
• We work with you to design a program and secure manufacturer promotions
• We design your redemption process and or POS integration
− No Integration: we collect redemption data to compare with your POS
− Integration: we reconcile redemption data directly with your POS
Phase 2: Program Launch and Marketing
• You implement consumer marketing for your new mobile app with rewards
• We work with you to create and manage campaigns on your new app
Phase 3: Program Optimization and Growth
• Leverage customer data and analytics to optimize your program and marketing
• Scale manufacturers and offers based on what works best with your customers
QwikBonus Pilot Program Easy to start, easy to manage and easy to scale
www.solidmediainc.com
Convenience Retail – J MoloshokThis material is proprietary and confidential. Not for distribution. © SolidMedia, Inc. 2009-2011 All rights reserved.15
Contact UsIf you would like to discuss a pilot program, or learn more about how QwikBonus can work for your stores, please contact us at:
SolidMedia USA TNT Marketing/CrossMark 752 N. Orange 5100 Legacy DriveLos Angeles, CA 90038 Plano, Texas 75024
Jonjozuf Hadley Your Marketing RepresentativeStrategic Development & Marketing + 1 469.814.1000
Direct +1 626.404.7349
Mobile +1 310.428.4320
Skype: jonjozuf_hadley