solar secure product evaluation

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    Solar Secure Business Planning

    Collette Duck, Product Manager(206) 300-7408, cduck@solarsecure.net

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    Solar SecureCurrent Status

    Costs - Year to Date $300k+

    Sales Year to Date - $0

    Deployed Units

    MS Campus SunStation, SunBench, SunTower

    UTK - SunStation

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    Solar SecureCurrent StatusInternal Resources

    Collette Duck Product Manager Ed Stuart Systems Engineer (Security/Wireless) Ken Higgins MS Unit Support

    External Resources PLS CSI Cherokee Millwright & Mechanical

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    Solar SecureCurrent Status

    Sales Leads

    Nike Beaverton, OR

    San Jose State University San Jose, CA

    Craven Community College New Burn, NC

    San Antonio Hospital Upland, CA

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    Solar SecureCurrent Status

    Pricing

    Single Unit Retail Single Unit Net Profit

    SunStation $92,000 $12,480

    SunBench $62,750 $8,500

    SunTower $55,700 $7,550

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    Competitors

    Pedestal & Pole Mount Solar Powered EAS Rath Security http://www.rathsecurity.com/solartower2.html

    $2,950 - $5,100

    Talk A Phone - http://www.talkaphone.com/product/etp-mtr-op-solar

    Pros Small footprint, low price, no trenching, varied communication options, 2 5 yr warranties, surveillance can be incorporated, color choices, easy identification

    Cons Needs more light per day, less ability to gather solar power in dense areas with only 9 height, little reserve power

    http://www.rathsecurity.com/solartower2.htmlhttp://www.talkaphone.com/product/etp-mtr-op-solar
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    CompetitorsSmart Bus Shelters

    Ensei** Brasco** Lucid Management Group** Tolar Manufacturing** Duo-Gard Austin Mohawk LNI Signs Columbia Equipment Decamil Handi-Hut IBI Group

    Kizoom Smart Panel in Collaboration with Clear Channel

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    CompetitorsSan Francisco

    Lucid Management Group in conjunction with Clear Channel

    $25-30k

    Solar Powered, feeds the grid,includes lighting and wifi, push to talk info for the blind

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    CompetitorsSeattle

    $30-100k depending on size and location, includes installation.

    ~$40k for Solar Stations

    Some Solar Powered, includes lighting, rider alert lights, payment kiosks, real-time bus notification

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    CompetitorsMontreal Transit

    400 Units Designed and Installed for $14M

    $12k for station only

    Solar Powered, Includes lighting and wifi

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    CompetitorsCorona CA

    Go Green Solar in conjunction with Solaid

    $14k including install

    Solar Powered, feeds to the grid, includes lighting and communications for monitoring.

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    Context

    Security Higher Ed and Corp Campuses continue to

    slowly replace analog with IP.

    Video Surveillance as a whole continues strong growth at approx. 15-20% per year.

    Higher Education Act of August 2008 requires immediate notification of students and staff in event of an emergency.

    Some campuses are relying on cell phone apps instead of Blue Light Phones

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    Context

    Bus Shelters APTA issued the BRT Stations & Stops

    Recommended Practices in Oct 2010 Real-time bus locators are gaining ground

    Outdoor Office Outdoor Conference and Meeting spaces are

    beginning to pop up on urban campuses, particularly of larger creative companies

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    Context

    Political Possible Funding Assistance through New

    Freedom Program - FTA Overall falling local, state, and federal funding

    for Mass Transit and Green Building Initiatives

    Social There is mixed sentiment regarding solar

    power as an energy source, with cost, durability, and efficiency major concerns.

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    Collaborators

    Current Cherokee Millwright and Mechanical PLS CSI

    Potential Real-Time Transit Locator Manufacturers Bus Shelter Manufacturers Cellular Carriers Payment Kiosk Manufacturers

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    Customers

    Transit Procurement Agents Low Cost Meets Functional & Material Design Specifications Availability of Technology Options Aesthetic Design Options Low Maintenance Ability to Deliver Quantities Rapidly on Demand Vandal Resistant & Durable Monetization Options

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    Customers

    Architects & Engineers Aesthetic Design Choices

    Availability of Technology Options

    Low Cost

    Low Maintenance

    Vandal Resistant & Durable

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    Customers

    Security Managers Reliable

    Low Cost

    Low Maintenance

    Vandal Resistant & Durable

    Easy & Flexible Integration

    Easy Installation

    Easy Identification

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    Customers

    Facility Managers Low Cost

    Aesthetic Design Choices

    Low Maintenance

    Easy Installation

    Vandal Resistant & Durable

    Monetization Options

    Technology Options

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    Customers

    IT Managers Reliable

    Low Cost

    Low Maintenance

    Technology Options

    Protect Network Bandwidth

    No Wireless Signal Interference

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    Customers

    Park Managers Easy Installation Low Maintenance Low Cost Vandal Resistant & Durable Availability of Technology Options Easy Identification Reliable Easy & Flexible Integration

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    Market AnalysisSunStation

    Bus SheltersSunTower

    Remote EASSunStation

    Outdoor Conf. Room

    Corp Campus 139 1,998 19

    College Campus 1,040 32,373 23

    Healthcare 60 554 n/a

    Mass Transit 1,094 n/a n/a

    Parks & Trails n/a 1,817 n/a

    Total Potential 2,333 36,472 42

    Total Market $ $214,636,000 $2,031,490,400 $3,864,000

    1% Market $2,146,360 $20,314,904 $38,640

    1% Market NP $291,158 $2,753,636 $5,241

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    SWOT AnalysisStrengths Weakness

    Robust Technology Options Battery Capacity & Temp Stability

    3.5 Hrs Sunlight Needed Cell & Satellite Expertise Needed

    Backup Power Price

    Convenience Power Feature Manufacturing Outsourcing

    Completely off grid technology Engineering & Design Outsourcing

    Functionality of Deployed Units

    No Customer References

    Large Footprint

    Lack of Design Options

    Lack of Patent

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    SWOT AnalysisOpportunities Threats

    APTA Push for Rapid Transit Lack of Govt Funding

    Institutional transition from Analog to IP and adding surveillance

    Buying practices of disparate teams w/in same organization

    Amenities becoming seen as necessities in the public space

    Trust for wireless and solar technology (adoption hurdles)

    Green Design & Urban Planning increasing in popularity and adoption

    Entrenched Manufacturers beginning to design using solar

    Smart Bus Shelter Technology Developers already in the market

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    Solar Secure Product Options

    Sell Solar Secure & Solar Connect As-Is

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    Solar Secure Product Options

    Re-engineer for cost and bus shelter functionality.

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    Solar Secure Product OptionsSell Solar System as a stand alone kit of parts solution.

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    Solar Secure Product Options

    Sell-off Solar Secure.

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    Solar Secure Product Options

    Halt Pursuit.

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    Option ComparisonDesired Attribute As Is Redesign Kit of PartsLow Cost N M M

    Easy Installation M Y Y

    Low Maintenance M M M

    Vandal Resistant & Durable M Y M

    Technology Options M Y Y

    Easy Identification M Y M

    Reliable M M M

    Easy & Flexible Integration M Y Y

    No Wireless Signal Interference M M M

    Ability to Deliver Qtys Rapidly on Demand N M M

    Protect Network Bandwidth Y Y Y

    Aesthetic Design Choices N M Y

    Monetization Options N M M

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