Business Plan

SOLAR PANELS AS A COST EFFICIENT ENERGY SOURCE FOR PAKISTAN

Omer

Executive Summary

Current Situation - Electricity crisis.

Use of UPS / Generators leads to high utility bills.

Our aim is to reduce expenditures on light and ensure savings on replacement costs.

Solar energy is freely available without caring for utility expenses.

No import duty on solar chips – reduction in expenses.

The Opportunity

Omer

Pakistan is the 6th country in the world that receives most sunlight (100,000 megawatts ) but not used efficiently.

Our aim is to provide the fastest way to overcome the energy shortage through electrification based on solar energy by offering products that would be cost effective in the long run

Import Solar Chips of different capacities from China

Provide our target market with a complete Solar Panel System comprising of a battery and a charger.

Main focus is the creative application of solar technology and creating awareness

Offering of ‘customized’ packages of products according to customer’s requirements

Wikipedia.com/solarenergy_pak#

Omer

The Company

Company Name

Mission Statement

To properly initiate, market and provide best solar lighting systems, while considering customer's cost cutting factor in this economical era and keeping our solar panels affordable, keeping customer requirement in focus

Omer

Project Objectives

Providing the customized service with a reason able price.

Increase the growth rate of sales.

Provide the product/service quicker then the competitors.

Become successful in the specified area.

Increase the level of awareness in between customers.

Maintain a staff of enthusiastic employees for excellent service to customer.

1/2

Omer

Project Objectives

Increasing average monthly sales in first year to reach break-even.

To provide long lasting and durable products.

Increase customer awareness regarding the solar energy alternative through effective promotional tools.

2/2

Omer

Products & Services

Saad

Solar Panel Systems

Solar panel (Will be Imported by Green Co)

Battery (will be purchased from distributor)

Charger (will be purchased from distributor)

System Parts

Saad

Solar Panel Systems

Solar Panels

There are 3 types of solar panels available:

Mono crystalline

Poly crystalline

Multi crystalline

Green Co will import all chips depending on the demand and the requirement, but the main emphasis will be on Multi crystalline chips.

Energy stored in batteries of these solar panels can be used to power lights for two to three days.

Saad

Solar Panel Systems

Battery

Lead acid batteries are required for storing energy produced by solar panels

A device connected with the solar panel and the battery and allows the flow of current from battery during night time

Charger

Saad

Supportive Products

Light Emission Diode (LED) are environment friendly with approximately 6 years life.

Pendant Lights used as decoration lights in events.

Flood Lights used to light up bill-boards.

Customized Packages such as laptop bag solar charger, any home appliance powered by solar energy etc.

Saad

Services

Sale of Solar Panel System for household

Sale of Green Co’s products and custom made commodities to the target market

Rent solar panel systems to advertising agencies for lightening the bill boards.

Lighting services for event management.

Saad

Management

Team

The management would comprise 3 Managers, in Marketing, Finance and Electric.

There is one Assistant marketing Manager, and one accountant.

There are three highly skilled electricians.

Initially Office will be in Lahore.

HierarchyCEO

MarketingManager

FinanceManager

Electric Manager

Asst. Marketing Manager

Accountant

Electrician 1

Electrician 2

Electrician 3

Saad

Marketing Analysis

Farhan

Target Market

Users of Outdoor Products and Services

Corporate sector ( bill boards & hoardings)

Retail outlets

Beauty saloons Fast food chains

Educational institutes

Street lights and Street signals (Long term planning)

Farhan

Users of Indoor Products and Services

Household users

Hostelites

Party decorators

Hospitality service providers

Target Market

Farhan

Marketing Strategies

Conduct seminars on corporate level to attract clients of advertising agencies Information about company and products on Website

Advertisements on billboards and news paper

Free LED with every purchase of productGiving discount on bulk buying of products

Public Relations

Above the Line

Sales Discount

Farhan

Suppliers

Our main suppliers would be Chinese for solar chips

Major suppliers are:

Coursertech Co., LtdDelight Lighting Co., Ltd.Danyang Hopesun World Business Co.Ltd.Greenwood Solar China. Co Ltd.

Farhan

Competitors

Main Competitors

Sapphire Renewable Solutions

Grace Solar (Private) Limited

Pak Solar Systems.

Currently the marketing strategies of the competitors are not very effective and they are unable to create demand for the product.

So our main focus would be on the proper marketing of our products along with their usage and benefits

Farhan

Sapphaire Renewable Solutions

18%

Grace Solar (Private) Limited

12%

Pakistan Solar System 9%

Azchon Technical Services

7%Power Tech International

Group6%

Other Importers and small scale6%

Elecktro control industries

5%

Jasqo private Limited5%

Other Importers and small scale

32%

Market Share

Market Researched by Jasqo Ltd.Farhan

Competitive Edge

Savings in electricity and generator bills

Overcoming the energy crises

Save replacement costs of electronic appliances

Durability of products

Cost effectiveness

Emerging market

Savings cost because of no customs duties on importing solar chips

B2B services (Advertising and Decors of events)

B2C services (fittings and Installation of products)

Farhan

Thank you!