social media night karlsruhe: social media bei & von sap

Download Social Media Night Karlsruhe: Social Media bei & von SAP

Post on 25-May-2015

328 views

Category:

Software

0 download

Embed Size (px)

DESCRIPTION

Social Media aus Sicht der SAP: Markt, Produkte, Use-Cases, eigene Erfahrungen und Markttrends

TRANSCRIPT

  • 1. Thomas Jenewein, SAP Education, Uli Hoffmann, Enterprise Social Software, SAP Social Media aus Sicht der SAP: Markt, Produkte, Use-Cases, eigene Erfahrungen und Markttrends

2. PollThe Different Focus Areas for Our Social Software From Harvest, to Recognize, then Interaction and Collaborating 2014 SAP SE or an SAP affiliate company. All rights reserved. 2 3. 42.4%Growth rate of social software IDC Market Analysis Worldwide Enterprise Social Software 2012-2016 Forecast Youve heard it before Social, for Business is BIG 4.5BRevenue growth by 2016 4. Designed to seamlessly connect your employees, your customers, your partners .like never before Enterprise 2.0 Social Business Social Enterprise 5. But lets get real. Its not really working.. 6. Poll Wo seht Ihr die grssten Herausforderungen bei der Einfhrung von Social Media in Unternehmen? 7. 77% of employees never use their enterprise social network and only 3%use it once each day Forrester Research, 2012 The research is now here: Adoption never came. 8. IDC Market Analysis Worldwide Enterprise Social Software 2012-2016 Forecast And Executives dont get these nebulous metrics productivity sharing collaboration comments engagement connections transparency Wheres the Business in Social Business? 9. 2013 SAP AG. All rights reserved. 9 Because Social in the enterprise is happening on Mars and business on Venus Why is this? 10. While we work here. People Process Applications Data Content 11. Social Collaboration happens in a vacuum, today. 12. THE BIG OPPORTUNITY 13. $1.3 Trillion Annual value that can be unlocked by social technologies McKinsey Global Institute 2012 Its not Big. Its really, really BIG 14. Heres your reality Increase Revenue Decrease Cost Mitigate Risk Continuously Delight and Satisfy Customers Improve Talent Performance Optimize the Demand and Supply Chain Make Data Driven Decisions at every level 15. But almost all business activities have unstructured gaps to fill. Transactional systems are excellent at repeatable processes The Transformational Opportunity from Social Collaboration will come from closing Business Loops 16. Build strong customer communities to delight customers and lower acquisition costs. Manage customer records and interactions and analyze trends. Customer Performance Customer NetworksTraditional CRM Thats closing the loop 17. Talent Performance Thats closing the loop Talent Management Talent Networks Manage goals and learning objectives. Leverage knowledge as a strategic asset. 18. Financial Performance & Risk Mitigation Thats closing the loop Execute Order to Cash, Identify Risk, Manage Compliance. Financial Management Manage exceptions and drive decisions. Performance Networks 19. Supply Chain Performance Thats closing the loop Supply Chain Management Business Networks Execute Procure to Pay efficiently. Galvanize your supply chains to become strategic partners. 20. People Applica- tions Content Processes Data Customers Partners Employee Networks CRM HCM Supply Chain ERPDocuments Videos Lead to Close Order to Cash Social Media Data Internal Data The Next Chapter: Social collaboration needs to surface at the point of decision making, action and business execution. To accelerate real business performance. 21. is practical: It leverages your existing investments and feeds your existing KPIs to drive revenue, reduce costs, and mitigate risk is available: Comes integrated, today. is achievable: You already have most of the ingredients: applications, processes, data, content This version of Social Collaboration. The Future of Work is here. Start Now. 22. Social Media Nutzung bei SAP SAP Employee Network (SAP Jam) Ca 70.000 aktive Nutzer (unique user) Ca. 62.000 unique Nutzer lesen Inhalte Ca. 5000 Kommentare / Monat 80.000 Dokumente & Videos, 4000 Gruppen SAP Community Netzwerk (Partner, Kunden) Ca 2.1 Mio unique Nutzer/ Monat Ca. 1500 Blogs / Monat 800+ Moderatoren + viele Firmen & individuelle Accounts auf Twitter, Linkedin, Google+, Slideshare, Youtube, Facebook .. 23. Poll Wieviel % macht das soziale Lernen beim Erwerb von Kompetenzen aus? - 10% - 20% - 70% 24. 20% macht das soziale Lernen beim Erwerb von Kompetenzen aus Quelle: The 10:20:70 Modell (Blog) 25. 2013 SAP AG. All rights reserved. 25 Beispiel: Lernrume fr Kunden, Partner, Mitarbeiter 26. 2013 SAP AG. All rights reserved. 26 Lerninhalte 27. 2013 SAP AG. All rights reserved. 27 Diskussion mit Trainern & Lernern 28. 2013 SAP AG. All rights reserved. 28 Foren nach Thema 29. 2013 SAP AG. All rights reserved. 29 Info- sessions 30. 2013 SAP AG. All rights reserved. 30 Suche nach Kursen + social Media Inhalten 31. 2014 SAP SE. All rights reserved. 31 Erfahrungen mit Lernrumen bis jetzt Rume aktiv mit 300 - 500 Teilnehmer Engagement-Wert der Teilnehmer: unter 20% bei Kunden (vs. Ca. 40% in SAP-internen Lernrumen) (Ziel war mindestens 20% entsprechend des Creators/ Commentors/ Lurkers Modells, Quelle: Socious, 2011) Was Tun? noch mehr Anreize schaffen social Media zu benutzen u.a. mit Gamification Anstzen grere & offene Gruppen um mehr kritische Masse zu bekommen 32. Fragen? Thomas Jenewein, SAP Education thomas.jenewein@sap.com http://twitter.com/saplearn https://www.xing.com/net/sapeducation Blog Weitere Infos SAP Social Software Community Blog: Wie Telus SAP Jam benutzt OpenSAP SAPs Enterprise MOOC Global SAP Education Community Uli Hoffmann, Enterprise Social Software, SAP u.hoffmann@sap.com SAP Social Software Community 33. 2014 SAP SE. All rights reserved. 34 sap.com/jam Thank You

Recommended

View more >