Software Park ThailandThe New Challenge

Assoc.Prof. Dr. Thanachart NumnondaDirectorSoftware Park Thailand24 February 2011

NIS: บริษัท เน็ตเวิร์ค อินโฟ โซลูช ั่น จำกัด

CONNEXIONEXPERT

Open Enterprise Systems

SP SOFTWARE SERVICE CO.,LTD.SP SOFTWARE SERVICE CO.,LTD.

DREAMDIGITAL

TM

Innovation * Creativity * Knowledge

ADVANCE

Software Park Thailand

May 1997 : Approved by the cabinet

November 1999 : Established and moved to the current building

April 2001: Grand opened by HRH Princess Maha Chakri Sirindhorn.

Software Park Directors

Dr. Rom Hiranpruk

Ms. Suwipa Wanasathop

Assoc.Prof.Dr.Thanachart Numnonda

SWP Services

Technology Transfer

• Promote transfer of relevant

technologies for software

industry –professional and

management levels

Technology Enabling Services

Provide technology PlatformCollaborate with stakeholder to provide latest technology to alliances

Infrastructure & Facility Support

Office Rental, Training & Meeting Room Rental, Park Clustering

IT Advisory

• Improve standard of local software companies to international level

Software Business Enabling•

• Promote use of IT, to all sectors of the economy to help increase productivity and competitiveness

•Collaboration with the industry • Create environment conducive for software businesses

: OUR MISSION

: INSIDE SOFTWARE PARK

Infrastructure & Facilities Support

Incubation

Software Business Enabling

IT Enablement IT Advisory

Technology Transfer

Software Business Enabling

Collaboration with Industry Enabling software business on the new IT

Trends Business Matching Promote Thai Software Brand Go to Market Program (Local/International) Empowerment Program Develop Strategic Alliances

: IT Professional Development

Technology Transfer

The Center for the Human Capital Development to build and enhance IT capability of both individual and organizations by collaborative educational activities and initiatives with the network of renown partner organizations in Thailand and overseas.

PARTNERS:

Tech Trends 2011 : 16 Dec 10

2010 : Bangkok Software Summit

: Activities

: IT Advisory

Knowledge-based center to increase productivity and improve quality of software companies to achieve business excellence through software process improvement.

Community/ PartnershipThailand SPIN, Expert Pools, SEI Partner Alliance

Knowledge based centerNewsletter, Tools, Process Library, BOK

White paper, Articles.

UserMaturity

OrganizationMaturity

People Maturity

CMMI ACQ• CMMI Dev• CMMI Ser.• People CMM• ISO 9000• ISO 20000• ISMS

• PSP• TSP• Lean• ITIL• SPI AI• SPISE

CMMI in Thailand Maturity Level 2: 9 company Maturity Level 3: 23 company Maturity Level 5: 1 company

Total 33 Company

SPIAISPIAI

Industry Maturity:• (SW Productivity Repository

and Benchmarking)

Software Park Thailand

Innovation Cluster 1,Thailand Science Park

Software Park Phuket

Korat Software Park

E-saan Software Park

Chiang Mai Software Technology and Outsourcing Centr

: Thailand IT Cluster

www.swpark.or.th

www.sciencepark.or.th

www.softwareparkphuket.com

www.koratswpark.org

www.esswpark.org

Next Major Computing Cycle

Source: Morgan Stanley 2009

New Trends

Web 2.0

Web as a Platform

OS/Device independence

Large scale computing

Software as a Service

Cloud Computing

Social Networks

Gartner Top 10 Strategic Technologies

Technology & Social Shift

New Business Rules

Communication Shift

Social Networks

Socializing & Sharing

The enterprise world we live in 2010 and beyond

Global Direct, Open CustomersCommunication

Transparency

Work RemotelyDigital Life Convergence

(e.g. Social Media)

(Work and Personal lines are blurring)

(Customers, Resources, IPs are acquired everywhere)

(Mobility Trend)

(Blogs, Social Computing) Brief Collaboration(Assemble the best, Disassemble upon completion)

Source : I’m Cloud Confused

The new “Always On” workforce

Smaller and Less Sufficiently Skilled

Increasingly Global

Highly Virtual

Vastly Diverse

Autonomous and Empowered

Source : Hewitt Associates: Next Generation Talent Management

Social Business Landscape

Source : Hinchcliffe at SBS 2010

The 21st Century Business Environment

Source : Hinchcliffe at SBS 2010

Software Park Vision

“The future of Software Park is not a location, it is a platform and community on

the Internet.”

The New Challenge

International public cloude.g.Google App Engine, Microsoft Azure

Salesforce, Amazon

Local public cloudTrue IDC

Enterprise cloud

Public Cloud Services (PaaS)e.g. Google APIs, Local APIs

Social Network APIse.g. Twitter, Facebook

Local Web Services

International Cloud Apps (SaaS)e.g. DropBox, Salesforce, CRM on Demand

Local Cloud Apps (SaaS)

Cloud Devicese.g. Tablets, SmartPhones, Desktop

Software Park Missionon New Computing Era

“Enabling Thai software industry to

understand and have skills in the software business; especially in Mobile Applications& Cloud markets”

Cloud Computing Value Chain

Source: ITRI ASOCIO Summit 2010

The New Challenge

International public cloude.g.Google App Engine, Microsoft Azure

Salesforce, Amazon

Local public cloudTrue IDC

Enterprise cloud

Public Cloud Services (PaaS)e.g. Google APIs, Local APIs

Social Network APIse.g. Twitter, Facebook

Local Web Services

International Cloud Apps (SaaS)e.g. DropBox, Salesforce, CRM on Demand

Local Cloud Apps (SaaS)

Cloud Devicese.g. Tablets, SmartPhones, Desktop

Cloud Computing Market

Technology TransferMobile Application Training

– Android

– iOS Programming; short course, Mini-Master

– BlackBerry, Windows Phone 7

Cloud Computing Training– True IDC

– Microsoft Azure

– Google App Engine

iOS TrainingMobile Devices for Modern Business

iPhone Application Development : Basic– 5 Days course

– First Course 7-11 Feb

iPhone Application Development : Advance– 5 Days course

– First Course 14 – 18 March

http://www.swpark.or.th/service/ttd/annual-training-schedule

Mini MasterCo-Course with Faculty of IT, KMITL

Mini Master in iOS Programming– 140 Hrs course

– iPhone Development

Mini Master of Java Technology– 140 Hrs course

– Web Services/ SOA/ Google Cloud

Start in May 2011

Mobile Testing Center

Mobile Application Developer community

Handset Testing Center

Partner with TRIDI, NECTEC

Grow applications on Cloud Device

True IDC

Free training for software houses

The Winner Project

Build awareness for Software Industry

The Strategic Positioning to Win in the“Flat World”

WinnersAre the integrators who can effectively integrate

the optimal resources in the world

or

Are the integratees who are leaders in a segment of each industry and who become the

best alternatives in the world

Mr.Stan Shih : Co-Founder Acer Corp.

Thank you

thanachart@swpark.or.thtwitter.com/thanachartwww.facebook.com/thanachartwww.swpark.or.th