Software Ate The World:Now IT Eats The Business

Presented by… Steve GuengerichAugust 2016 @sguengerich

Once Upon A Time:There Was Porter’s Value Chain

Then Along Came ERP:And With It…Software!

But, ERP Was (Very) Expensive:And Sloooooow To Implement!

A Clever ERP Salesman Said:I Have An Idea!

And A College Dropout Said:I Have An Idea, Too!

A New Term Arose For:Software Invading At All Levels

“Consumerization”

With Consumerization:Software Began Eating the World

Billing, Payment: Square, PayPalHR, Benefits: ZenefitsEducation: Khan AcademyMarketing Promotion: MarketoSales Tracking: SalesforceLogistics, Distribution: Wal-MartShipping, Transportation: FedExFleet: UberMore Categories: Other Software

Why Is This Happening Now?Marc Andreessen, WSJ-8/20/2011“Six decades into the computer revolution, four decades since the invention of the microprocessor, and two decades into the rise of the modern Internet, all of the technology required to transform industries through software finally works and can be widely delivered at global scale.”

On the front end, the global availability of broadband networks and low-cost smartphones gives nearly “every individual…instant access to the full power of the Internet, every moment of every day.”

“On the back end, software programming tools and Internet-based services make it easy to launch new global software-powered start-ups in many industries—without the need to invest in new infrastructure and train new employees.”

The Result?IT Leaders Lost Control, While…

…Consumerized Tech Made ITMore Important Than Ever!

In Other Words: IT Doesn’t JustSupport the Business…

IT:

Is the Business!

Therefore, To Renew Relevance: What Should IT Professionals Do?

?!

More I, Less T: Be the Conductor, Not a Musician

1. Don’t React: Pro-Act.

1. Don’t React: Pro-Act. >>Partner with business leaders

1. Don’t React: Pro-Act. >>Partner with business leaders>>Allocate $ to innovate

1. Don’t React: Pro-Act. >>Partner with business leaders>>Allocate $ to innovate>>Out-communicate everyone!

2. Connect To Value.

2. Connect To Value. >>Increase speed and simplicity

2. Connect To Value. >>Increase speed and simplicity >>Both: Bigger pie + More slices

2. Connect To Value. >>Increase speed and simplicity >>Both: Bigger pie + More slices >>Out-design everyone!

3. Anything Measured Improves.

3. Anything Measured Improves. >>Hypothesize-Test-Repeat: ALL

3. Anything Measured Improves. >>Hypothesize-Test-Repeat: ALL>>Radical transparency

3. Anything Measured Improves. >>Hypothesize-Test-Repeat: ALL>>Radical transparency>>Out-service everyone!

S/He Who Controls IT Controls The Business

IT IT

Thank you! Questions?www.broadbrushventures.com