softdigits technlogies digital marketing ppt
TRANSCRIPT
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WHAT . WHY . HOWSession By : Akash Srivastava, Digital Media Evangelist
DIGITAL MARKETING
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“Almost overnight, the internet gone from Technical onder to a !"siness M"st#
#DigitalDialo
ue
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$AT
#DigitalDialo
ue
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hat is Digital Mar%eting&
Digital Dialogue
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T'(es of Digital Mar%eting)))
Digital Dialogue
D M
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D g ta Mar et ng om(r sesof)))
Digital Dialogue
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$+
#DigitalDialo
ue
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Digital Media acts)))
-./MInternet
0ser1ase
2/.Mace1oo% 0ser1ase
2..MGoogle0ser1ase
//M T3itter
0ser1ase
/2-MMo1ile0ser1ase
India Inc has s(end -)4K *r on Digital Media Mar%eting in 'ear /.25 andis e6(ected to gro3 1' -47 in /.24))))) SO IS IT A HUGE BUSINESS??
Digital Dialogue
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Digital Media acts)))
Digital Dialogue
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Digital Media acts)))
India Inc has s(end -)4K *r on Digital Media Mar%etingin 'ear /.25 and is e6(ected to gro3 1' -47 in /.24)
SO IS IT A HUGE BUSINESS??
Digital Dialogue
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$8
#DigitalDialo
ue
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Digital Mar%eting 9ervices)))9earchEngine
8(timiation;9E8< 9earch
EngineMar%eting
;9EM<
e1site =A((lication
EmailMar%eting
!anner Ads;Dis(la'<
Mo1ileMar%eting
9ocial MediaMar%eting
9ocial MediaManagement
Digital Dialogue
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Digital Mar%eting A((roach)))
REA*$ENGAGEMENT*8N>ER9I8NIA!"T
Digital Dialogue
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9earch Engine 8(timiation)))
Digital Dialogue
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9earch Engine 8(timiation)))
Digital Dialogue
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9earch Engine Mar%eting)))
Digital Dialogue
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*am(aign ?rocess
Digital Dialogue
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9ocial Media Management)))
Digital Dialogue
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98*IAL MEDIA MANAGEMENT ?R8*E99
Digital Dialogue
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9ocial Media Management)))
Digital Dialogue
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Digital Dialogue
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Dis(la' Advertising)))
Digital Dialogue
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9TANDARD !ANNER 9I@E
Digital Dialogue
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DELI>ER+ MET$8D
Digital Dialogue
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Email Mar%eting)))
Digital Dialogue
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EMAIL MARKETING ?R8*E99
Digital Dialogue
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KE+ DELI>ER+ ?ER8RMAN*E MATRI
9"1Bect Line : catch s"1Bect line can lead to 1etter
o(ening rate
Action ?oint : good C"alit' action (oint on creativeco"ld lead to 3e1site
Lead Generation orm : orm on email creative alsohel( in gras(ing more leads
9ender Id : *hoose 'o"r sender id strategicall'
Digital Dialogue
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Mo1ile Mar%eting)))
9M9 ?"sh>oice *all>oice call 3ith I>RActive *onnectLong and 9hort *ode 3ith%e'3ords>irt"al No 3ith I>RMiss call No
Toll ree NoA"gmented Realit' ;ALI>E<
Digital Dialogue
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e1site=0)))
8nline E6(erience design*"stom 3e1site design*ontent Management9'stemsEcommerce e1 9ho(se1site Develo(mentord?ress *"stomiation*om(lete e1 Mar%eting0sa1ilit' TestingA((lication 0I DesignDomain e1 $osting
Digital Dialogue
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0R E!9ITE DE>EL8?MENT ?R8*E99
Digital Dialogue