SOFTCOLOR v. 9Technology & Product Roadmap Q4 2014 – 2015

Petri Piirainen / CTO & Co-Founder SoftColor Oy

CONTENT

• 9th Generation Software• PhotoEQ PRO 9

• Automata PRO 9

• Server 9

• 9th Generation Imaging Technology• SoftColor's Spectral High Dynamic Imaging V9

[spectralHDI]

• SoftColor Automated Image Editing [softcolorAIE]

• “Enterprise Class Photo Workflow Automation on Every PC”

9th Generation SoftColor Software

PHOTOEQ PRO 9 AUTOMATA PRO 9 SERVER 9

9th Generation SoftColor Software

• Perfect Photo Enhancements and Editing Workflows Automatically

• Unified User Experience on Every Application

• Modern User Interface

• Workflow and File Logistics Automation

• Touch Friendly Applications for Professional Tables (Surface Pro / Win 8 x86 Tablets)

• Real Time Processing on Every PC

• spectralHDI Photo Enhancement Technology

• softcolorAIE Automated Image Processing and Photo Workflow Technology

9th Generation Automatic Photo Enhancement Technology

Two In-House Developed Solutions

for Image Processing Automation

AUTOMATIC PHOTO ENHANCEMENT

9th Generation SoftColor Technology

Spectral High Dynamics Imaging

PHOTO EDITING AND WORKFLOW AUTOMATION

SOFTCOLOR

AIESoftColor Automated Image Editing

9th Generation SoftColor Technology

Spectral High Dynamic Imaging SoftColor Automated Image Editing

Based on Spectral Data Estimation from normal RGB Photos

• Automatic Professional Photo Enhancements

• Fix White Balance Problems Automatically

• Enhanced Dynamics for non-HDR Photos

• Fix Exposure Problems Automatically• Fix Contrast Problems Automatically

In-House Developed Library

Based on Machine Vision, Patter Recognition and Meta-Data Analysis

• Smart Cropping• Content Aware Cropping • Content Aware Resizing • Adaptive Un-Sharp Masking• Adaptive and Automatic Sharpening• Adaptive De-Noising • Automated File Logistics based on

Metadata

In-House Developed Library powered by OpenCV and EXIFtool open source libraries

9th Generation SoftColor Technology - Samples

Enhance Dynamics AutomaticallyTechnology

9th Generation SoftColor Technology - Samples

9th Generation SoftColor Technology - Samples

9th Generation SoftColor Technology - Samples

SOFTCOLOR v. 9

OUR MISSION

“Enterprise Class Photo Workflow Automation on Every PC”

Enterprise Photo Workflow and Photo Logistics Software

Artists & Photography Driven Automatic Photo Editing and Enhancement Software

• Fotoware• HP• IBM• Man Roland• Heidelberg• OneVision• AnyGraaf• Canon• UPM

• Apple• Adobe• Microsoft• Magix• Corel• DXO

Non retail sales, SLA based licensingOver 100k USD licensing costs

Retail sales & subscriptions0 – 999 USD licensing costs

MISSING PIECE IN THE PUZZE ?

Enterprise Photo Workflow and Photo Logistics Software

Artists & Photography Driven Automatic Photo Editing and Enhancement Software

• Fotoware• HP• IBM• Man Roland• Heidelberg• OneVision• AnyGraaf• Canon• UPM

• Apple• Adobe• Microsoft• Magix• Corel• DXO

Non retail sales, SLA based licensingOver 100k / year USD licensing costs

Retail sales & subscriptions0 – 999 USD licensing costs

Professional Photo Enhancement and Workflow Automation Software for Every PC

Enterprise Class Photo Workflow Automation with Professional Photo Enhancements Tools

Retail Sale for Everyone

PhotoEQ PRO - $99Automata PRO - $199

Server - $ 799

Workflow Plugins: $99 - 999

SOFTCOLOR

Professional Photo Enhancement Automatically

Fast, Easy to Use and Affordable Software for Every PC, Tablet and Server

Professional Photo Workflow Automation_SC

SOFTCOLOR v. 9

SOFTCOLOR Oy

softcolor.fisoftcolor.fi/productssoftcolor.fi/store