soft drinks should be made....soft drinks made the way soft drinks should be made. with the best...

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Page 1: SOFT DRINKS SHOULD BE MADE....SOFT DRINKS MADE THE WAY SOFT DRINKS SHOULD BE MADE. With the best Fairtrade ingredients. All orga-nically grown and straight from certifi ed small farming
Page 2: SOFT DRINKS SHOULD BE MADE....SOFT DRINKS MADE THE WAY SOFT DRINKS SHOULD BE MADE. With the best Fairtrade ingredients. All orga-nically grown and straight from certifi ed small farming

SOFT DRINKS MADE THE WAY SOFT DRINKS SHOULD BE MADE. With the best Fairtrade ingredients. All orga-

nically grown and straight from certifi ed small

farming cooperatives. So far, so delicious. But

it’s not just the desire to slake your thirst with

delicious soft drinks that drives us. We started

the Lemonaid & ChariTea project to incite and

shape the process of social change. With each

bottle we want to make a small contribution.

We want to change the world drink by drink.

A little, at least. Beyond Fairtrade, every bott-

le purchased supports our charitable orga-

nization ‘Lemonaid & ChariTea e.V.’. So far,

we’ve raised more than 1 million euro; money

which the charity can now put to good use for a

variety of development projects in the farmers’

local communities. In the winter of 2008, we

took a deep breath and went for it: quit our day

jobs and transformed our vision into reality.

Just like the Beatles, our business grew up in

Hamburg’s St Pauli, a bohemian and vibrant

area then and now. In our kitchen there, we

juiced limes, brewed tea, crushed sugar, invi-

ted friends over and clinked glasses. When all

those glasses were drained, and much fun had

in the process, they were ready – Lemonaid

& ChariTea. As a result of capacity problems

in our kitchen, and given that little help from

seasoned professionals never hurts, since the

summer of 2009 a small organic company in

the south of Germany has taken over the role of

fi lling the bottles. And they do it well.

www.lemon-aid.com / www.charitea.com

Page 3: SOFT DRINKS SHOULD BE MADE....SOFT DRINKS MADE THE WAY SOFT DRINKS SHOULD BE MADE. With the best Fairtrade ingredients. All orga-nically grown and straight from certifi ed small farming

THE FLAVOURS

LEMONAID LIMERefreshing limeade from pure lime juiceLEMONAID PASSION FRUITDelicious passion fruitade with a splash of lime and mango juiceLEMONAID BLOOD ORANGEFruity blood orangeade, refi ned with grape-fruit, orange, lemon and cherry juice

Made from the best fresh juices, never from concentrate Sweetened with cane sugar & lightly sparkling Free from preservatives, artifi cial

sweeteners or fl avourings Fairtrade certifi ed, with

100% organic ingredients Vegan

Organic soft drink from Fairtrade ingredients

INGREDIENTS

LEMONAID LIME – Carbonated water, lime juice (10%), cane sugarLEMONAID PASSION FRUIT – Carbonated water, passion fruit juice (10%), cane sugar, lime juice, mango juiceLEMONAID BLOOD ORANGE – Carbonated water, blood orange juice (8%), cane sugar, grapefruit juice, lemon juice, orange juice, cherry juice

NUTRITIONAL VALUES(typical values per 100ml LIME / PASSION FRUIT/BLOOD ORANGE)

Energy

Carbohydrateof which sugars

Contains traces of fat, saturates, protein and salt.

116 kj27 kcal6.0 g6.0 g

106kj25 kcal5.5 g5.5 g

TO CHANGE THE WORLD, TWIST HERE.

125 kj30 kcal6.8 g6.8 g

@LemonaidUK

Page 4: SOFT DRINKS SHOULD BE MADE....SOFT DRINKS MADE THE WAY SOFT DRINKS SHOULD BE MADE. With the best Fairtrade ingredients. All orga-nically grown and straight from certifi ed small farming

THE FLAVOURS

CHARITEA RED Rooibos tea with passion fruitCHARITEA GREENGreen tea with ginger and honeyCHARITEA BLACK Black tea with lemonCHARITEA MATE Sparkling yerba mate tea with a natural caffeine boost

Real brewed organic iced tea from Fairtrade ingredients

Freshly brewed from whole leaf tea Refi ned with pure juices Lightly sweetened with organic

agave syrup or honey Free from preservatives, artifi cial

sweeteners or fl avourings Fairtrade certifi ed, with 100% organic ingredients Vegan (except for ChariTea green,

contains honey)

INGREDIENTS

CHARITEA RED – Infusion of rooibos tea (91%), agave syrup, passion fruit juice (5%), elderberry juiceCHARITEA GREEN – Infusion of green tea and ginger (94%), agave syrup, honey, lemon juiceCHARITEA BLACK – Infusion of black tea (93%), agave syrup, lemon juice (3%) CHARITEA MATE – Carbonated infusion of mate tea and black tea (92%), agave syrup, orange juice (3%), lemon juice (3%)

NUTRITIONAL VALUES(typical values per 100ml RED/GREEN/BLACK/MATE)

Energy

Carbohydrateof which sugars

Contains traces of fat, saturates, protein and salt.*Except for ChariTea green, contains honey

68 kj16 kcal3.4 g3.4g

63 kj15 kcal3.2 g3.2 g

70 kj17 kcal3.8 g3.8 g

71 kj17 kcal4.0 g4.0 g

**

AWARD WINNING CAFFEINE BOOST.

@ChariteaUK

Page 5: SOFT DRINKS SHOULD BE MADE....SOFT DRINKS MADE THE WAY SOFT DRINKS SHOULD BE MADE. With the best Fairtrade ingredients. All orga-nically grown and straight from certifi ed small farming

BEYOND FAIRTRADE – EMPOWERING COMMUNITIES. Aside from being Fairtrade, every bottle of

Lemonaid and ChariTea also contributes to a

higher cause. We want to support local projects

that improve social, ecological and economical

structures in those parts of the world which

global economic developments have placed at a

signifi cant disadvantage.

Therefore we donate fi ve pence for every bottle

sold to the charitable organization ‘Lemonaid

and ChariTea e.V.’. Over £1 million have been

raised to date.

The organization wants to help people to help

themselves, and therefore supports local pro-

jects that foster political, economical and cul-

tural involvement. All projects are carefully

selected by the charity itself and visited locally

on a regularly basis. Sponsorship through the

sale of Lemonaid and ChariTea has been the

charity’s main source of funding so far.

You can help support these projects further

by visiting www.lemonaid-charitea-ev.org for

more information.

WE BELIEVE IN FAIRTRADE.We pay higher prices for our raw ingredients and

therefore support a fair and humane agricul-

ture. With the help of Fairtrade bonuses, local

farmers can improve their living conditions and

initiate community projects. Our beverages are

all Fairtrade certifi ed. But we don’t just want to

rely on international seals of quality. We want to

know exactly where our ingredients come from,

and hear the story behind them. Every year, we

travel to the growing regions of our farmers to

meet them face-to-face and learn about their

living and working conditions.

For each bottle sold fi ve pence goes towards the

charitable organization ‘Lemonaid & ChariTea e.V.’

Every bottle of Lemonaid and ChariTea contains only organic

and Fairtrade ingredients.

Page 6: SOFT DRINKS SHOULD BE MADE....SOFT DRINKS MADE THE WAY SOFT DRINKS SHOULD BE MADE. With the best Fairtrade ingredients. All orga-nically grown and straight from certifi ed small farming

CRATE EXPECTATIONS.It’s not just our drinks - our blackboards,

stools and benches want in on the green ac-

tion. So, we make them as sustainable as we

can. Firstly with clever use of ‘upcycling’, and

secondly through positive social action at the

production stage. Our point-of-sale materials

are made in two integration workshops in

Hamburg. These facilities help physically and

socially disadvantaged people to (re)-enter the

workforce and manage their everyday lives.

A POS catalogue, including stools and ben-

ches made from our empty drinks crates, is

available on request.

Just drop us an email at [email protected]

BECOME A SUPPORTING MEMBER.Each bottle of Lemonaid and ChariTea supports

the charitable organization ‘Lemonaid & Chari-

Tea e.V.’ and their projects in Sri Lanka, Para-

guay and many other places. This means: Ever-

yone selling our products is also a supporter of

the good cause. If you are a stockist and wish

to receive regular updates about the charity’s

work, we are more than pleased to make you an

offi cial supporting member – signed and sealed.

Page 7: SOFT DRINKS SHOULD BE MADE....SOFT DRINKS MADE THE WAY SOFT DRINKS SHOULD BE MADE. With the best Fairtrade ingredients. All orga-nically grown and straight from certifi ed small farming

FOR ALL THOSE QUESTIONING THE POINT OF DRINKING.You can mix pretty great cocktails and long

drinks with our lemonades and iced tea. In our

cocktail recipe book ‘Mix us, Baby’ you’ll find

a potpourri of ideas for drinks; starting with

our very own version of a Lemojito to summer

drinks like ‘Vodka Passion’ to most fancy reci-

pes like ‘East London’. For the long nights in

London, or just anywhe re in the world, you can

be sure to find every possible variation of mixed

mate drinks – drink socially responsibly.

CHARITEAMATE

VODKA

CHARITEARED

SPARKLINGWINE

VODKA

LEMONAIDPASSION FRUIT