Visual mnemonics for key names in media sociology

Marcuse

Glasgow University Media Group

Marshal

Mc-Loo

Marshal McLuen

Ann

The Global Village

MillerThe Young and the Restless in Trinidad Reception theory

McQuail

&Katz and

Lazzersfield

(cats and lads a-field?)

Crew

Stanley Cohen

Co-op, minus ‘op’ + hen?

Gaye Tuchman

Symbolic annihilation:

The absence of representation in mass media [sometimes also very negative / stereotyped representation]

Applied to media criticism by Feminists and Queer Theorists to describe the ways the media promote stereotypes and deny specific identities

Gaye Tuchman divided the concept of Symbolic Annihilation into three aspects: • Omission• Trivialisation• Condemnation

1g

Gramsci

Gram + ski?

Hegemony

Ban + Door + A

Bandura

ban

Hog + art

Hoggart

Mass culture theory

oXyLeotard, minus ‘e’, plus ‘y’

Leyotard

Positive pomoCreate your own IDNo more imposed ID

Negative pomo: ‘we are constantly surrounded by an ecstasy of communication and that communication is sickening’Simulacra•Fake reality that has become more real than reality itself!

Baudrillard

Hall

Dominant• Uncritical acceptance of ideological

message [watch Sky News; accept ideas with it]

Negotiated• Partial acceptance of ideological message

[e.g. watch Sky News, don’t accept ideas ] Oppositional• Rejection of ideological message [don’t

watch Sky News, don’t accept ideas]