society magazine november / december

SocietyThe Social Register of Las Vegas

NOVEMBER/DECEMBER ISSUE 2014

MEMBER SPOTLIGHT

CSS NEVADAWhy They Are Making Sure That Their CLIENTS Interests Are Their Highest Priority

NETWORKINGWith LinkedIn

CHARITY SPOTLIGHTLight Shine Event Beyond The Neon

REINVENTIONRenew ourselves to change our future

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Social Media

6 Networking with LinkedIn

Corporate Sponsors

8 Meet our Corporate Sponsors

Cover Story

12

Charity Spotlight

16 Light Shine Event. Beyond The Neon

Member Announcements

18 See What our Members are Doing

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CSS Nevada - Why they are making suretheir clients are their highest priority

4 SRLV | socialregister.com

The Social Register of Las Vegas is extremely proud and honored to be celebrating our 20th anniversary this year. The Social Register’s team would like to take this opportunity to thank each and every Member and Corporate Sponsor for making this possible through your tremendous support and participation.

We are overwhelmed and very grateful for your fantastic support, pride and excitement that the Society Magazine has achieved. Our goal is to produce quality content, events and marketing materials for our diverse audience of entrepreneurs and senior executives. Society Magazine’s team will be interviewing key CEO’s to discover how they made it to the top and offer their advice on how other leaders can do the same. By delivering this valuable insight, advice and strategy, we help business leaders take their organizations to the top and, just as important, stay there. Our team and I would like to thank everyone who participated in the production of this issue of our Society Magazine, especially our incredible advertisers for their generous support and our members for their insightful contributing articles. SRLV understands that one of the biggest challenges business owners have today is getting in front of the decision makers. For the past 20 years we have been honored to play a part in helping our members take their businesses to a higher level by expanding their networking, advertising, marketing, promotions and branding capabilities. Plus reaching out, supporting and educating our members on the numerous needs of our local charities in our community.

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5SRLV | socialregister.com

Raquel Renteria

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Lena Walther

LinkedIn is the foremost professional social networking have taken a personal URL which should go on your email platform with 94 of the Fortune 100 companies using signature(s)LinkedIn's corporate talent solutions. There is no denying that Ÿ Use a title with key words, not necessarily your company having a professional profile on LinkedIn and using LinkedIn name can help grow your business. Professionals are still signing up Ÿ Start posting on LinkedIn 2-3 days per weekwith LinkedIn at a rate of over two members per second. Ÿ Post your blogs on LinkedIn - you can copy and paste your http://press.linkedin.com/about. What does all this mean for blogs or write directly on LinkedIn - be sure to check your business? spelling and grammar. Posting articles by others? Be sure

to check for a Share button.Establishing yourself as a "go to "person in your field is not Ÿ When you post - think of your audience. Who are your always easy and certainly even with LinkedIn it takes time and clients? Who are your strategic partners that would refer effort but it can be done. I never like the word "expert" but the you clients? Talk to specific professionals when posting, point is that you can reach so many more people by engaging i.e. post an article that CPAs might find interesting that on LinkedIn than you could possibly hope to meet in face to relates to your particular field if CPAs are a good source of face networking opportunities. That is not to say that you referrals for youshouldn't do face to face networking, of course you should but use LinkedIn as another business building tool that can Remember that your LinkedIn profile is your "resume online" connect you with potential clients and strategic partners. and where people WILL go to check you out. Would you hand

someone a sloppy, half completed resume or bio? Here's how:Ÿ Be sure you have a professional profile that is complete

using key words and a professional photograph Ÿ Be sure your contact information is current and that you

Debbie HarrisCEO & Founder of Do We Comply

[email protected]


GROWING YOUR BUSINESS WITH LINKEDIN


Social RegisterCALENDAR OF EVENTS

Platinum}8 SRLV | socialregister.com

Heather Weinberger, Owner and Graphic Designer of Green Leopard Graphics. At Green Leopard Branding Solutions we know it all begins with your branding. We walk, talk and live our brands. We build customer trust & loyalty with our branding. So whether you are developing a new brand or rebranding our first question is – W h a t a r e y o u s a y i n g y o u r c u s t o m e r ? We a r e h e r e t o strategically and creatively make

sure your customers get the RIGHT message because your brand is your promise to your customer. As we work closely with our clients throughout a project to ensure satisfaction, we want turn you from a client to a FAN by the end of a project! We do branding strategy, logo design, business stationery & marketing materials. Call us now at 702-596-7306 for unique branding that gets

Greg Struhl, CEO / Owner of Chip-N-D a l e ’ s C u s t o m Landscaping. We understand the importance of the decision in choosing the right landscape c o n t r a c t o r . T h e company you choose

must possess a strong management team with leadership and a commitment to excellence. The company must employ dedicated and skilled personnel who take pride and a sense of accomplishment in their work, Chip-N-Dale’s Custom Landscaping takes immense pride in being that company. The difference between an ordinary landscape and an extraordinary landscape lies in the details. Quality, service, pride and commitment to excellence are why Chip-N-Dale’s Custom Landscaping is the right choice for your next landscape project.

{ }Since February, 2009, I have retained over 90% of my merchants. A unique feature of our company is the Give back Program. We are the only MSP that donates a portion of our profit to the charity of our merchant's choice. The Give back Program currently contributes to over $1M annually to more than 500 charities nationwide.

We love giving back to our community and that is why being a Sustaining Member of the Time Exchange is a natural fit me.You can contact me at: 702.560.0606 or jharpin @ffusa.com

Dennis Lund ~The Results Coach, Henderson, NV.

Dennis Lund is a business owner and entrepreneur with over 25 years of experience. An enthusiastic, creative ideas person who is passionate about becoming a world class trainer, speaker, and coach. He is a strong advocate for the study of personal and professional development.

Dennis uses his broad knowledge and expertise to facilitate and coach extraordinary results for individuals, companies, and organizations. Dennis is a Thinking Into Results Facilitator, Certified Professional Performance Coach, Eric Lofholm Sales Trainer, Amazon best-selling co-author, and a distinguished Cold-War Veteran., (U.S. Army, 1983 - 1990).

Dennis is strong supporter of military veterans and small business everywhere. He loves to travel, play golf, and entertain with friends, and family.

For more information or to contact Dennis Lund:Tel: 831-524-2858 Email: [email protected]: http://www.linkedin.com/pub/dennis-lund-coaching/25/780/433Website: http://professorofpossibilities.com

Jerry Harpin, Senior Directory of First Financial Merchant Services Harpin Enterprises is a diversified business focusing primarily on merchant services and credit card processing. As an independent representative for First Financial Merchant Services, I provide co n s u l t at i o n s, e va l u at i o n s, analysis and dedicated service to my clients.

The Social Registerof las vegas

MEMBER BENEFITS

What are you missing out on?

Ÿ Are you reaching out to over 2400 members in the Business Directory?

Ÿ Do you have a special offer you would like to offer members?

Ÿ Are you posting/promoting your upcoming events on our community calendar?

Ÿ Can members reach you? Is your profile up to date? Have you submitted your 100

max biography?

Ÿ Are you an expert in your field? Would you like to become a keynote speaker?

Ÿ Have you downloaded our Mobile App to receive real-time notifications?

Ÿ Do you have a favorite charity you would like featured in SRLV’s Charity Axis?

Ÿ Did you know you can submit advertising flyers to over 44,000 top executives and

business owners?

Ÿ Submit an educational and informative article to be featured in an upcoming

Society Magazine issue!

Ÿ Advertise in our Society Magazine Today!

Have you had your members training session?

If not, contact Mary Grace today at [email protected] or 702-256-0123, to booka date and time to receive your Members Training Session over the phone! By receiving your training you will be updated with all of the Membership Benefits you may be missing out on!

By Greg Meridith - President Business Payment Advisors

A Pocket Full of Miracles


When it comes to the holidays, thoughts of joyful celebration hundreds of thousands with no more than a personal

and the season of giving continue to provide me with guarantee. Business owners with good personal credit can

renewed faith in a complex world. Professionally, I am faced leverage that to gain needed cash flow.

with the reality of our economic situation and understand the

challenges many of my clients face. For business owners with less than sterling credit, other

flexible financing options put the need for a personal

Businesses need access to financing to fund expansion, yet guarantee aside, replacing that with funding options through

banks are still keeping their purses clamped shut. "They revenue-based lending.

prefer to lend only to businesses that don't need the money," Flexible financing also gives smaller businesses access to

as the traditional stereotype about banks goes. There is good financial products traditionally reserved for larger

news, though: Into this "funding gap," flexible financing businesses; cash-flow loans, second-lien and mezzanine

options have stepped up to provide business owners and financing. Loan options can also include working capital,

entrepreneurs' access to the credit they need. These solutions dividend recapital-ization, bridge loans and distressed

allow funding opportunities for every business, whether you /turnaround funding.

are a start-up with no financial track record or a business

generating millions in revenue, but just starting to turn a My wish for you this holiday season is one of new found profit. knowledge and prosperity. Know your options and believe

that anything is possible.Start-ups lack two of the most important items a

conventional lender will look for in a business, strong

financials and a minimum of two years business history.

Even if the business has strong revenues, conventional

lenders will deny funding based on an insufficient history;

and most conventional lenders will require collateral of

some sort from businesses with a short track record.

Through flexible financing, a start-up can gain access to


Brenna McClellan is the President of CSS Nevada which specializes in entity formation, business services, and Asset Protection Programs. When Brenna started her career she had no idea that she would end up in a job helping people protect their assets from intrusion by unwanted third party predators.

"I started out working for Albertsons in their corporate division. I fully expected that I would spend my life as a corporate administrator. I had no idea what changes were in store for me.”

In 2005 a friend of the family invited Brenna to join a company that worked with owners to form entities for their business activities. The Company, CS Nevada, employed a small contingency of people who specialized in the various areas of entity formation for corporations, LLC's, Limited Partnerships, Living Trusts and Land Trusts.

"When I started in this business I did not realize how complicated ownership issues could be," Brenna said. "Forming a company in most States looks so easy when you can go on a State Web Site and just make a few clicks, pay a small filing fee and, voila, you have a corporate entity. There are a lot of companies out there who perform these basic services for people and charge very nominal fees. But, basically, all they are doing is a relatively simple task that anyone can do with minimal training and coaching. I found out early that there is no simple way to form and maintain a valid, legal business entity that serves as a fortress for its owners to protect them from personal liability and lawsuits.”

Earlier this year the major shareholder of CSS NEVADA decided that it was time to plan for the future of the business. CEO, Alan Russell, employed a consulting group who worked with him to form and implement a plan of succession for the Company. One of the first steps in that plan involved engaging a new President and Brenna was selected as the person most suited to take on that role.

I never expected to take the reins of this Company, Brenna noted. There's a lot more to running the whole company than handling sales. My primary concern is to strengthen the legacy which Alan Russell has established for the business:

Ÿ Maintaining high standards of integrity and competency for our clients;

Ÿ Making sure that their interests are our highest priority;

Ÿ Ensuring that their entities meet the highest standards for validity and competency possible.

I am very proud of our reputation in this community and I intend to work hard to continue to meet those high standards of excellence.

BRENNAMcClellan

CSS Nevada - Member Spotlight

Reinvention is an important aspect to many of us who vulnerability and the fear of failure. No one enjoys those harbor an entrepreneurial spirit. What does reinvention uncomfortable feelings; change can be a painful process.mean? Reinvention is a process in which we renew ourselves Third, set realistic goals. Some goals may be to change our futures. Reinvention is a future-focused achievable within weeks, and others may take years to process of behavioral change and self-discovery. complete. Breakdown your plan to incorporate small actions

I am here to challenge you to begin your self- that you can complete daily. We tend to devote so much evaluation. Do you have what it takes to make the necessary time to our day's events that we may ignore what is good for changes towards your own reinvention? our futures.

Where do you start? Yogi Berra said "If you don't Fourth, expect set-backs and be honest with know where you are going any road will get you there." For a yourself about how long a new action may take. Don't successful outcome you must start with a unique and overestimate the ability to achieve change and the individual plan to outline what you wish to achieve. So, many continued effort it will take. Continuously reassess your of us dream of a future that is much different than our progress and keep track of your achievements. This will help present lives. We focus on the end game and don't you to remain positive and motivated while working towards necessarily understand or choose to take the steps that will your goals. get us there. Here is how to start your reinvention. Fifth, develop a support system to keep you

First, stop embracing the concept of immediate grounded and focused. Working with a coach can be a gratification and look towards the long-term pay-offs. The rewarding experience especially when you have doubts future is about you. What truly matters to you? What will you about how to get started on your reinvention process. A regret not having done in life? coach will keep you accountable and can contribute valuable

Second, many clients tell me their biggest challenge tools and expertise to ensure you are able to become more to overcome is finding the time to make crucial changes future-focused and achieve the life satisfaction for which you happen. Why"? I believe the answer may be avoidance, are searching.

Michelle Gulli, Certified Personal Coach702-580-5626

[email protected]

Ourselves To Change Our Future


Renew

Charity Spotlight

LightShineEvents.com2nd Annual Winter Celebration & EXPO

LightShine Events


Beyond The Neon…Benefitting Homeless Teens of Southern NevadaMEDIA Coverage: Darlene Mea: [email protected]

For the community of Las Vegas, from the community beyond the neon, benefitting the Homeless Teens of Southern Nevada and the StartUp Foundation; LightShineEvents presents our 2nd Annual Winter Celebration & EXPO, Beyond the Neon! Two full days filled with authentically inspired musicians, artisans, holistic healing arts, inspiring presenters, a treasure hunt, a silent auction and entertainment from Vegas' diverse local artists and performers.

Our Homeless Teens: Child and family homelessness is an escalating crisis. Countless numbers of teens become displaced from their families due to life style choices here in the entertainment capital of the world. Accurate data is difficult to obtain and validate due to the transitional and often "invisible" nature of the population. LightShineEvents.com shares the donations from this event with Homeless Teens of Southern Nevada and StartUPLasVegas.org Foundation. ~ Please bring a contribution of gloves, scarves, socks and head warmers. There is a $5+ donation for the Homeless Teens of Southern Nevada - http://www.lightshineevents.com/lv-teens/ The Start UP Foundation is a 501-C3 organization working with entrepreneurial artist getting started in the industry of entertainment arts. The Start UP Foundation (StartUpLasVegas.org) is donating time, equipment and talent to this community event and is co-creating the evening extravaganza, 'Beyond the Neon' with LightShineEvents. Come enjoy this new tradition of lights beyond the neon - it's all about community. Light Shine Events Winter Celebration & Expo - make it your tradition. For more information: www.LightShineEvents.com [email protected]

"We're creating a tradition of awareness for the community to connect and collaborate on matters of the heart during this holiday season." - Darlene Mea, Director/Producer and Producers Goldie Amira and Sheila Z Stirling.

Social RegisterMEMBER ANNOUNCEMENTS

MEMBERS


Congratulation to Sheila Stirling of True Life Solutions Inc. for her

launch of her newest book – Anatomy of Healing and Wellness ~

Available now at www.AnatomyofHealingandWellness.com

Are you concerned about rising medical costs? Are you interested in a more

natural way to stay healthy and vibrant? To stay 30 until you're 90? This

book will be an amazing resource for you.

Congratulations to Marti Ashcraft of Ashcraft Lawyers for being featured on the cover of 2014 BEST LAWYERS! View the 2014 Best Lawyers by visiting http://www.bestlawyers.com/publications/59/neva

Congratulations to Yokel Local for winning the EMA (Electronic Media Award)!

Yokel Local just won the EMA (Electronic Media Award) from the Nevada Broadcasters Association for building the best Corporate Website for one of our clients. Visit http://yokellocal.com/portfolio to see some of our work. Big shout out to Robert Cox who heads the web design department.

Congratulations to Tiger Todd for receiving A Certificate of Recognition for the 2014 GOLDEN HAND SERVICE AWARD from the Office of Governor Brian Sandoval.

Congratulations to D&R House of Diamonds for winning the Las Vegas Metro Chamber of Commerce Business Excellence Award for Innovation 2014

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