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sociedad Digital de autores y editores sociedad Digital de autores y edito res Marc Gauvin sDae DRM and Author Collective Management Societies AXMEDIS Dec 1 2005 Florence

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Page 1: Sociedad Digital de autores y editores Marc Gauvin sDae DRM and Author Collective Management Societies AXMEDIS Dec 1 2005 Florence

sociedad Digital de autores y editores sociedad Digital de autores y editores

Marc Gauvin

sDae

DRM and Author Collective Management Societies

AXMEDISDec 1 2005 Florence

Page 2: Sociedad Digital de autores y editores Marc Gauvin sDae DRM and Author Collective Management Societies AXMEDIS Dec 1 2005 Florence

sociedad Digital de autores y editores

Who we are The problem Solutions Conclusions

Page 3: Sociedad Digital de autores y editores Marc Gauvin sDae DRM and Author Collective Management Societies AXMEDIS Dec 1 2005 Florence

sociedad Digital de autores y editores

The Sociedad General de Autores y Editores (SGAE) Collective Management of Works: Musical Audio Visual Performing Arts

sDae as SGAE’s digital arm for: internal processes re-engineering promotion and distribution of content over the internet.

Microgenesis S.A. sDae’s main partner for content project and business development.

Page 4: Sociedad Digital de autores y editores Marc Gauvin sDae DRM and Author Collective Management Societies AXMEDIS Dec 1 2005 Florence

sociedad Digital de autores y editores

The Problem

A completely new paradigm Economic, Social, Political

Challenges No clear picture n sides to n issues Limited consumption window but

exponential Content growth

Page 5: Sociedad Digital de autores y editores Marc Gauvin sDae DRM and Author Collective Management Societies AXMEDIS Dec 1 2005 Florence

sociedad Digital de autores y editores

No values for: Total Content throughput % with monetary tags % without monetary price tags

New ecosystem roles new species for: Creators, Producers, Distributors Etc.

CMSs need for every step of the value chain The who, what, where, when and how For all IP they represent (Work, Manifestation,

Instance..) Whether or not IP is remunerated

The Problem

Page 6: Sociedad Digital de autores y editores Marc Gauvin sDae DRM and Author Collective Management Societies AXMEDIS Dec 1 2005 Florence

sociedad Digital de autores y editores

Today’s Solutions La Central Digital More about the Central Digital

Future Solutions Interoperable Standards Distinguishing the thing from the

thing

Solutions

Page 7: Sociedad Digital de autores y editores Marc Gauvin sDae DRM and Author Collective Management Societies AXMEDIS Dec 1 2005 Florence

sociedad Digital de autores y editores

What does La Central Digital (LCD) do? For whom?

Content owners For ISPs For Distributors and E-tailers LCDs Clients can

La Central Digital

Page 8: Sociedad Digital de autores y editores Marc Gauvin sDae DRM and Author Collective Management Societies AXMEDIS Dec 1 2005 Florence

sociedad Digital de autores y editores

Archives Documents Catalogues Protects Delivers

What the LCD does

Page 9: Sociedad Digital de autores y editores Marc Gauvin sDae DRM and Author Collective Management Societies AXMEDIS Dec 1 2005 Florence

sociedad Digital de autores y editores

Authors Producers Public archives Institutions Etc.

Page 10: Sociedad Digital de autores y editores Marc Gauvin sDae DRM and Author Collective Management Societies AXMEDIS Dec 1 2005 Florence

sociedad Digital de autores y editores

Jazztel Wanadoo Ya.com Terra

ISPs

Page 11: Sociedad Digital de autores y editores Marc Gauvin sDae DRM and Author Collective Management Societies AXMEDIS Dec 1 2005 Florence

sociedad Digital de autores y editores

Standards

MPEG 21 provides basic technological blocks Digital Item Technology (Resoucre description, tool integration,

identification etc.) Rights Expressions DI Streaming DI Adaptation DI Binarization (BIM) Etc.

DMP Interoperable DRM Platform (Integration of Blocks) Content Information (DCI) Content Format Registration of DCIs Integration of DRM Tools Standard Devices

Page 12: Sociedad Digital de autores y editores Marc Gauvin sDae DRM and Author Collective Management Societies AXMEDIS Dec 1 2005 Florence

sociedad Digital de autores y editores

Get the full suite online for online Content commerce Store front Inventory Back-office

Or just Link to Inventory and LCD back office

La Central Digital

Page 13: Sociedad Digital de autores y editores Marc Gauvin sDae DRM and Author Collective Management Societies AXMEDIS Dec 1 2005 Florence

sociedad Digital de autores y editores

Standard DRM Semantics and Syntax for Functions (i.e. what can be done with content)

Entities Content Content Elements Resources

Standard File Format Standard Devices

Standards

Page 14: Sociedad Digital de autores y editores Marc Gauvin sDae DRM and Author Collective Management Societies AXMEDIS Dec 1 2005 Florence

sociedad Digital de autores y editores

the Mind

The Semantics of IP DMP Creation Model

uses

WorkIndependent

Work B

Manifestation

(By Author of B)

Depends on

Manifestation D of B

(By Author of D)

Manifestation

C of B(By Author of

C)

Adaptation Derivative

WorkC of B

Depends On

Adaptation Derivative

Work D of B

uses

Depends OnDepends

OnDepends On

Instance Instance Instance

In the Mind

Physical

Page 15: Sociedad Digital de autores y editores Marc Gauvin sDae DRM and Author Collective Management Societies AXMEDIS Dec 1 2005 Florence

sociedad Digital de autores y editores

DMP Value Chain

Page 16: Sociedad Digital de autores y editores Marc Gauvin sDae DRM and Author Collective Management Societies AXMEDIS Dec 1 2005 Florence

sociedad Digital de autores y editores

Multiplied by Orders of magnitude

Page 17: Sociedad Digital de autores y editores Marc Gauvin sDae DRM and Author Collective Management Societies AXMEDIS Dec 1 2005 Florence

sociedad Digital de autores y editores

DMP Interoperable DRM Platform (IDP)

Make

DCI/DCF

WorkLicense &Metadata

Content Creation

Mp3,mp4, wav

Metadata

DCI

ContentRA

Register DCICIDRegister License

Standard DRM Tools

DMP Device

Page 18: Sociedad Digital de autores y editores Marc Gauvin sDae DRM and Author Collective Management Societies AXMEDIS Dec 1 2005 Florence

sociedad Digital de autores y editores

Conclusions

To enable the full potential of the Digital space we need: Distributed and automated processing licensing Standard Technology and/or Devices for Interoperable:

Creation and packaging content Identification and registration of content packages (DMP RA) Identifying and registration of content (ISWC,ISAN etc) Implementation of DRM Tools For using and communicating content

Without the above the only solutions available are those such as La Central Digital

SGAE/sDae are developing both