socialnav overview march 2014
DESCRIPTION
SocialNav helps individuals to find the most fun, most scenic routes. Intended for people vacationing, taking a few hours of personal time on a business trip, or just going for a weekend drive or motorcycle ride. Get one of the SocialNav apps now.TRANSCRIPT
SocialNavGET THERE THE MOST FUN WAY,
NOT JUST THE SHORTEST/FASTEST
Find fun and scenic routes,
worldwide,
recommended by other riders.
Marketing programs for loyal customers.
Product Line
FIND GREAT ROADSMost GPS apps and devices
shortest or fastest route
This is thoroughly unsatisfying to riders
Riders use Greatest Road to find the most fun, most scenic routes
All routes have been contributed by other riders with this app
One Technology, Many Apps:
Greatest Road, The Ultimate Drive, MINI Motoring
Smartphone
iOS, AndroidFacebook canvas app
User-contributed routes.Every stretch has a description, 5-star
ranking, distance, etc.
Add your rating.Share a stretch.
Curation: flag for removal.
It takes less than3 minutes for any userto add a new stretch
CORE FEATURES
Combined Content
Best Destination + Fun Route
Routes provided by SocialNavPlaces provided by partners
(e.g. Yelp)
Choose a destination, then find a fun route nearby
OrChoose a beautiful road
stretch,then pick a stop along the way
Roadmap Feature: “Stitch together” several fun
stretches into a travel itinerary
Yelp! Integration:Stop for meals/Pick a
destination
Riding/Driving Clubs Photos – geotagged or manually placed
Customers Love It“I use it whenever I travel”
“It's very simple to use, and a great way to explore through other riders experiences!”
“Great idea for bikers to share experiences and routes!”
“I find myself checking the app to see if there are any good driving roads if I'm going to be
driving through a new area.”
More App DetailsAll apps available free to end users
Secondary features: Event organization, either by users or dealers Test Drives at pre-determined list of dealers Vouchers/Coupons for vehicle sales Personal profiles – customers’ vehicles, cities, etc Integration with dealers’ Facebook pages
International Reach: All apps work in 150+ countries Localized in English, French, Italian, German, others possible
BusinessRelationships
Relationship Types1. “Branded Apps” model
White-label version of Greatest Road or Drive, iOS+Android Proven track record: BMW, MINI
2. “Sponsorship” model Exclusive Featuring for X months in Greatest Road (motorcycles)
or Greatest Drive (cars)
3. “Dashboard Integration” model Integration with In-Vehicle Infotainment systems
4. “Access to Routes by API” model Enhance your user experience by offering scenic/fun routing Build into apps for: web sites, cars, smart watches, helmets, Google Glass,
etc
Branded AppsEnd Users:
Find the most fun, scenic routes, as recommended by other riders.
Organize events/rides with friends. Share routes with friends
Brand Partner: Maintain an –ongoing- relationship with
customers, and market to those customers periodically.
Appeal to core interests of your customers
In-app Marketing / Ad Units
Example Marketing Program
BMW Financial Services USA
Loyalization Marketing
For loan/leaseholders: Reserve a test drive via the appget up to $700 credit off a new
BMW
In-app, Loyalty Marketing:
New Car Sales
Generating test drives
SponsorshipMarketing program, in Greatest Road appLimited time, limited commitment.Link to your promotion/mobile web page
Dashboard IntegrationConnect SocialNav app directly to a car
dashboardProvide “scenic” routing guidance
SocialNav APIAccess Scenic Routes, Ratings, Comments,
Users
SocialNavDatabase
Follow-Up
Get the Apps Greatest Drive: http://socialnav-inc.com/GetDrive
Greatest Road: App Store: http://socialnav-inc.com/GetApp (iOS)
The Ultimate Drive: Facebook –
https://apps.facebook.com/TheUltimateDrive App Store / Google Play:
http://socialnav-inc.com/GetTUD Only in US, Canada, Germany, a couple of other
countries, per BMW licensing restrictions
SocialNav
For more information, contact:
Daniel Pifko
Co-Founder & CEO
+1.650.207.1999