socialmediamagic part2
TRANSCRIPT
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SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Time-out
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SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
How do your customers feel?
Are they upset?
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SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
What are they saying?
What are they saying?
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SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Where do they go for help?
Can you control theMessage?
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SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Do you talk to them?
Their clothing has beenruined and they wantto know why?
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SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Are they getting creative with complaints?
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SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
United Airlines ignored advice
This cost United AirlinesOver $180 million
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SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
So lets take a look at your customers
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SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
This is an internet map showing user activity
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SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Overwhelming isn't it
You are here
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SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Break it into bite sized chunks
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SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
COLLECTORS CRITICS
Split the community into groups
CREATORSCAMPAIGN
BUZZ
JOINERS
SPECTATORS
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SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Here’s your (creators)
• Bloggers• Video makers• Podcast creators
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SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
These are your (critics)
• Answers Yahoo• Reviews - Trip advisor• Changes to Wikis• Advice on products
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SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
The (Collectors)
• Adding tags to posts• Categorising content• Voting on content• Sharing content
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SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
The (Joiners)
• Updates on facebook• Retweets in Twitter• Pokes in facebook• MSN messages
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SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
The (spectators)
• Consumers• RSS readers• Blog lovers• Tripadvisor visitors• Podcast subscribers
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SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
The (inactives)
Yawn …
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SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
This is what is called the social eco system
• Creators• Critics• Collectors• Spectators• Joiners• Inactive’s
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SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
So how can we use this Knowledge?
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SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Mid 30’s – Female - UK
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SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Are they ready?
xxxx
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SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
But what if it Fails?
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SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
The Fresh egg approach
I’m here, don’t get
up
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SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Monitor your BUZZ
NetworksSet
Conversation
Reach
StatsNoted
CollectStats
Launchcampaign
Goalschosen
Trackingset
HarvestBuzz
Actions
BUZZ
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SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Listen to your community
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SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Know your community
Blaa Blaa Blaa
Blaa Blaa
Blaa
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SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Put your community to work
Oi, hands. Cheeky
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SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Track your reach
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SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Use FREE tools
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SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Manage Reputation
You don’t have A Twitter account?
My hooves hitToo many keys
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SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Empower learning!
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SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Then Rinse …..
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SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Repeat >>
Moo
Tweet
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SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Talk to us
What You can do tomorrow:
Woofie!
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SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
The end . .