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Social Media for
Entreprenuers & Start-ups
Nairobi, July 17th
Fady Ramzy
Interact Egypt country Manager
InteractPlay Innovation
317/06/2011
Social Media for Entrepreneurs
Nafurahia Kuwa hapa Nairobi !
Digital Media consultant & speaker
Co-founder of Interact Egypt
Social Media visionary & believer
417/06/2011
Social Media for Entrepreneurs
Egypt - The Power of Social Media
5
- Founded in 1995 in Italy
- Subsidiary of Eurel Group with offices in
Italy, Egypt & Luxemburg
- International Presence with running
operations in Italy, Greece, Egypt, Tunisia,
Pakistan, Algeria and Kuwait
- Joint Stock Company in December 2008
Interact Egypt
- Launched in June 2009
- Headquarter for MENA
solutions & services
- R&D for Mobile Solutions
Interact SpA
17/06/2011Social Media For Entrepreneurs
Digital Television
6
on Mobile on the Web Iptv/digital signage
Digital Signage
17/06/2011Social Media For Entrepreneurs
Semantic CMS
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Online
TV
Content
Assets
Existing
CMS/ECM
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Social Media
Mobile Apps
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Lets
Interact
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This event is currently
TWEETED
at this Very Moment
#FollowAfritech
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What is the secret here?
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Social Media For Entrepreneurs
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Social Media for Entrepreneurs
The Entrepreneur
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Social Media for Entrepreneurs
The African Dream
Unlocking Africa’s potentials
by empowering Entrepreneurs,
Start-ups & SMEs
Social Media is no longer a trend!
It’s a FUNDAMENTALBusiness tool !
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Quick Facts
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Social Media for Entrepreneurs
What is interesting in statistics per continent is that Africa is the most dynamic
continent on Facebook gaining more than 50% of its Facebook users in the last
6 months!Socialbakers
2017/06/2011
Social Media for Entrepreneurs
In May 2010
YouTube
launched locally
in South Africa
YouTube
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Social Media for Entrepreneurs
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Social Media for Entrepreneurs
Web 2.0
Entrepreneurs!
Title Text
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Social Media For Entrepreneurs
Website
Online
World
Your Online Identity?!
NewslettersOnline
Video
Social
Media
Identity
Web Data
Analytics
SEO
Blog
Mobile
Title Text
Note 1:
Social Media is a
paradigm shift
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What can social media
do for your business?
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Step 0:
Set your goals
What’s Your Goal!?Business Relations?
Building Awareness?
Selling?
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What’s YourBudget?Cost Effective
Necessary not Complementary
Social Media for Entrepreneurs
What is the Message you
want to send?!Remember to keep your Tone and Style
aligned with your Brand Image.
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Do you know your Target
Audience!?
Know them well
Understand their language
and their Mediums
AKA : Social Networks!
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What’s Your Tool
and Why!?Facebook? Twitter? You Tube?!
Linkedin? Flickr!? Etc!
Your choice based on your Targets
Your Taregts based on your Goals
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Step 1:
Build your
identity
Title Text
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Social Media For Entrepreneurs
Youtube
Social
Media
Your Social Media “Identity”
FacebookLinkedin
Social
Media
Monitoring Social
Media
tools
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Flickr
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YouTube
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SlideShare
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Finally – Integrate!
Step 2:
Promote it
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Email signature
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Newsletter
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Blog
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Cross Promote
Title Text
Note 2:
atience
ersistence
assion
Step 3:
Listen - Engage
Note 3:
No listening without
Engagement
No Engagement without
listening
LISTEN
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People want their service/Product
Providers, to listen to what they
need!
They need Care and Attention!
They will stick to you..If you
listen to them!
Engage
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Be Yourself only
Answer questions & give feedback
Initiate a Conversation!
Give a SOUL to your Online identity!
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Build Trust & Credibilityportray yourself as an Expert
it shows how established and reliable you are!
That’s promotion, too!
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Be Funuse attractive means to capture the attention.
Social Media is not newspapers
It’s a two-way communication
Interactive & lively
Step 4:
Build a strategy
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The Magical Methodology
Plan
Do
Check
Act
Social Media for Entrepreneurs
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Priority Of Your Needs
Show Expertise Behind Logo
Humanize your Brand
Build Comfort with ClientConsult
Train
Listen
Fail to plan, is plan to fail!
Share “Valuable” Content
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Content is KING
Exert effort and time in building and sharing it
Blog, tweets, posts, photos, videos, articles, sky is the limit
Keeps your image as the field expert
Measure how your audience respond to your content
Social Media for Entrepreneurs
Involve!
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Maintain your level of involvement with your audience!!
Create a dynamic online persona.
No one wants to read a Twitter stream that only deals with menu
updates or sales — people want to engage with a brand.
Make it Personal!
Social Media for Entrepreneurs
Measure & Monitor
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The KPIs
True reach: Your network size & dynamics
Social Media influence: How influential you are?
Amplification: The likelihood that your content will be acted upon.
Social Media for Entrepreneurs
Boost your influence
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Personal Brand, Trust and Expertise.
Understanding each is imperative to measuring influence, which can be
expressed as:
Influence = (Personal Brand * Trust * Expertise)
Of course, since Expertise = (Knowledge * Trust), we can
further refine the equation to:
Influence = (Personal Brand * Knowledge * Trust2)
Social Media for Entrepreneurs
Step 5:
Boost your
business
Note 4:
Don't Sell You do not make
money with social media, you make
money with people who know, like and
trust you.
Note 5:
“Look for broken
arms” Andy Duncan
Note 6:
KISS
=
Keep It Super Simple
True Stories from
a
Web 3.0
Smart-up
Story 1:
Stay connected
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Title Text
Lesson learned:
Always connect with
people you meet,
email or talk to
Story 2:
Building business
partnerships
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Lesson learned:
Always seek new
connections of similar
profiles
Story 3:
The Egyptian
Revolution
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Lesson learned:
Provide valuable
content, for free sometimes
Story 4:
The European
investment bank
report
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Lesson learned:
The more effort you
invest, the more
exposure you get
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Interact Egypt
http://Egypt.interact.it
Twitter: @interactegypt
Facebook & Linkedin: Interact Egypt
Fady Ramzy
Twitter: @cyberzizo
Linkedin: Fady Ramzy
Asante
Sana
17/06/2011