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SOCIALMEDIA SHORTCUTS,

STRATEGY, and SYSTEMS

Debra Atkinson

QuestionDoyoufeellikethisaboutsocialmedia?Itdoesn’twork?Itdoesn’tworkforyou?It’sconstantlychangingsoyou’llneverfigureitout?IfyouansweredYESto2ormoreofthese…I’vegotthisforyou.

•  Createasystemforusingyoursocialmediaplatforms

•  Identifythekeyobjectivesofyoursocialmedia

•  Simplifywiththeuseofafewbesttoolsthatwork

•  Testandevaluatewhatworksandwhatdoesn’t

•  Focusonthesinglemostimportantpartofyoursocialmediasuccess

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WhatYouCanDo1.  Listen2.   Influence3.  Network4.  Sell

1.  Listen•  Insights:Mostengagedonposts•  PopularPost1:•  PopularPost2:•  PopularPost3:•  PopularPost4:

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ACTION:analyzeYoursocialmedia:•  FacebookInsights•  YouTubeAnalytics•  InstagramAnalytics(+scanyourimages)•  PinterestAnalytics(mostpopularpins)•  Andask:haveyoureallysharedthem?Talkedaboutthem?Taggedthem?Triedgettingeyesonthem(organically)

KnowYourAudienceFirstUntilyouknowwhat’sworkingorganicallywhywouldyoueverboostit?Orcreateanadaroundit?Untilyouhaveaplanwhywouldyoueverboostit?

2.InfluenceAnswers:Transformationtheymostwant•  Transformation1:•  Transformation2:•  Transformation3:•  Transformation4:

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3.NetworkPartners:Influencersinyourcommunity•  Influencer1:•  Influencer2:•  Influencer3:•  Influencer4:

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4.SellAdtype:topage,look-alikes,customaudiences,localtargets•  Ad1:•  Ad2:•  Ad3:•  Ad4:

EarnIt!

1st:PrioritizeYOURSocialMediaObjectivesWhatdoyoumostneedtodorightnow?

q MarketResearchq Connect&Communicateq GenerateNewLeads/GrowEmailListq EngageCurrentCustomersq GenerateRevenueq _______________________________

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TheSocial365SYSTEM

3PrimaryCONTENTSources•  Blog•  Video– Live– Recorded

•  Podcast(oraudio)

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ASKTHEM•  Doyoulistentoanypodcasts?•  Doyouwatchvideo?•  Doyouprefertoreadanarticle/blog?•  Whatpodcastsdoyouenjoynow?•  Whatvideochannelsdoyouwatchnow?•  Wheredoyouget__________(yourcontent:recipes/exercises/healthinfo/medicalanswers)

SLICE(6x)Trailers&Teasersthatmakeyouridealcustomercompelledtoread/listen/watch•  Quotecards>>canva.comorpicmonkey•  Images>>originalsvs.stockphotos•  Infographics>>Piktochart.com

PLATFORMPlacements(5)q Facebookq Twitterq Pinterestq YouTube(podcasttoYT,liveFBvideotoYT)q Instagramq LinkedIn

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TOOLS•  Canva•  Piktochart•  BuzzSumo•  HeadlineAnalyzer•  Caution:

SuccessfulSocial

SocialMediaisnotthestart

content

social

content

Nextstep

Nextstep

purchase

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STEP1:CREATEORIGINALCONTENT•  Topic1:•  Topic2:•  Topic3:•  Topic4:•  Topic5:•  Titles1-20:•  Titles2-20:•  Titles3-20:•  Titles4-20:•  Titles5-20:

STEP2:PULL6JUICYSLICES•  Quote1:•  Quote2:•  Quote3:•  Quote4:•  Image:•  Image:•  Statistic:•  List:•  Infographic:•  Videoclip:

“Exerciseistheonlywaytospeedup

metabolismwithoutacceleratingaging.~Dr.JoelFuhrman

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STEP3:POSTORIGINAL•  FB1:•  FB2:•  FB3:•  FB4:•  Insta1:•  Insta2:•  Twitter1:•  Twitter2:•  Twitter3:•  Twitter4:

STEP4:ADDtoASSETSA.  TitleB.  linktotheURLC.  datepublishedD.  datespromotedagainE.  Createcompanionfileofthesocialmedia

art

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TrackYourAssets

STEP5:SCHEDULEFUTUREPOSTS•  Launchesduringtheyear– Notethenativeadsforproductsyouincludeinyourassetsdocument

– Notetheimagesusedstorewithadateorothersystem

•  Holidaytimesatopichasrelevance•  Seasonaltopics

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3CaseSTUDIES&EXAMPLES

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Theimporta

nce&mythso

f“core

exercise”>

>podcast

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Free

Nextstep

TAKEACTION:PLAN

•  Socialmediapost• Whatquestioncanyouanswer?•  LeadMagnet:Whatisthenextstep?•  Program:What’sfixestheproblemforthosewhoreallywanthelp?

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TAKEACTION:PLANBETTER•  Program:Whatproblemareyoufixingpermanently?•  LeadMagnet:Whatdothosewiththatproblemwantsothey’llgivetheiremailaddresstogetit?• Whatquestioncanyouanswerabouttheproblem?•  Socialmediapost

Simplify&SolidifytheSystem1.   KnowyourMarket,yourMessage,then

Media:2.   Pick1or2platforms3.   Pick1or2tools4.   Createarepeatable,consistentprocess5.   Getrepeatable,consistentresults

WHAT’SMEASUREDMATTERS

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Questions?

Fitnessmarketingmastery.comFlippingfifty.comDebraatkinson.comCONNECT:Twitter:@fitnessvoiceFacebook:fitnessmarketingbizYouTube:fitnessvoice