socialmedia louise gartner
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TRANSCRIPT
LiveEnsure™
Presented by Chad MairnOnline @ VIP 2010
STRONG SIMPLE AUTHENTICATION
SECURITY.Protecting People online
Using Social Media: Engaging customers
According to Wikipedia, “Social media is a term used to describe the type of media that is based on conversation and interaction between people online.”
Sharing is a huge component!
LiveEnsure™ connecting..
• Blogging• Mobile Technologies (QR Codes, etc.)• Social Networking• Sharing- Youtube.• Twitter-Microblogging/Lifestreaming• Staying connected … creating the future!
Blogs are:
• web pages that are organized by dated entries and resemble an online diary for the world to read.
• an easy way to exchange and present information.
• about three things: “Frequency, Brevity and Personality“ [Source: Evan Williams, the creator of Blogger].
• State of the Blogosphere: http://technorati.com/blogging/state-of-the-blogosphere/
Why do people read blogs?
• A feeling of personal connection.
• Information is current/dynamic/linked.
• Opportunity for instant commentary/conversation.
• It is coded in our DNA to “converse, communicate, argue publicly, learn collaboratively, share experiences and archive collective knowledge …” [Source: Burstein].
• If you plan to start a blog please feel free to ask me any questions and/or visit: http://www.slideshare.net/chadmairn/enter-the-blogosphere-adventures-in-blogging.
Social Networking
Screenshot of free software taken by DarwinPeacock
Connections made by friends or people with similar interests. The network can also be used to measure social capital -- the value that an individual gets from the social network.
“L.J. Hanifan's 1916 article regarding local support for rural schools is one of the first occurrences of the term "social capital" in reference to social cohesion and personal
investment in the community.”Sources: http://en.wikipedia.org/wiki/Social_networkhttp://en.wikipedia.org/wiki/List_of_social_networking_websites
We will Use Facebook to reach out to our users because this is where they like to hang out! We will share resources and talk to our users with, for
example, the Vivox Voice application!
Microblogging and Lifestreaming
• Microblogging – miniaturization of blogging (e.g., Twitter only allows 140 characters for a “tweet.”)
• Lifestream was coined by Eric Freeman and David Gelernter at Yale University in the mid-1990s to describe "...a time-ordered stream of documents that functions as a diary of your electronic life.” (Source: Wikipedia)
• Lifestreams are also referred to as social activity streams or social streams. (FriendFeed is a good example.)
Some Twitter Terminology
• Tweet - text-based post of up to 140 characters displayed on the author's profile page and delivered to the author's followers.
• Tweeple – Twitter people, Twitter members, Twitter users.
• Tweetup - Twitter meetups.
• RT / Retweet – when you repeat a tweet from someone else.Can be considered citing a source. (RT @mashable Twitter's 1,928 Percent Growth and Other Notable Social Media Stats http://awe.sm/XNu)
• @replies – when someone replies to @yourtwitterusername. The more @replies and RTs you have the higher your Twitter influence.
• Twitter helps users learn how to be more succinct and it helps with citing sources properly.
Sources: Twittonary, http://www.sitemasher.com/seed-the-web-blog/my-twittonary--every-twitter-term-and-tool-i-can-find and Wikipedia
How we use Twitter?
I use Twitter to connect with other users and to share content and ideas. I discover something new and useful every day thanks to Twitter!
Note: only 138 characters (with spaces)
We
Promote our news via various channels!
Social media widgets are on our web site
Create Future …
• Become indispensible (Seth Godin):– Make a difference, lead, and connect with others.– Hierarchy of value: lift, hunt, grow, produce, sell,
connect, create/invent. [Where are you in this?]– "People want to be told what to do because they
are afraid (petrified) of figuring it out for themselves.“ [Is this true?]
