socializing luxury brands: digital marketing predicitons & strategies for prestige brands
Post on 17-Oct-2014
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DESCRIPTION
A 5 minute Film 436 presentation on socializing luxury brands, outlining the 5 predictions of the L2 Think Tank as well as providing examples of ditigal marketing and e-commerce strategies used by luxury brands such as Burberry, Gucci and Dolce & Gabbana.TRANSCRIPT
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Socializing Luxury Brands
Digital Marketing Predictions & Strategies for
Prestige Brands
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Image via L2
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Mobile and iPad Commerce will Triple in 2012
Image via rainbowsinthesky.tumblr [weheartit]
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Facebook will Begin to Show ROI
(Return on Investment)
Image via Arianna Stella [pinterest]
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Burberry used F-Commerce to
launch their new perfume
Burberry Body. This allowed for consumers to shop for the
scent right on the social media
page
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Tumblr, Instagram & Pinterest are Words You’ll Hear More of
Image via wendyslookbook.com [pinterest]
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E-Commerce in China will be Prestige Brands’ Biggest Opportunity Within Five Years.
Image via [flickr]
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Image via Forbes
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We Have Seen the Enemy and it is Not Who You Think
it is
Image via Jennifer [Pinterest]
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Image via Julia Eskins
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“There was not a week this year where
Burberry did not innovate in
marketing, hence the decision to name it Luxury Marketer of the Year was not
difficult” – Mickey Alam Khan
Image via butmanybags
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Gucci increased it’s digital
presence with the newly
launched Tumblr page and an
updated version of it’s iPad and
iPhone applications in August 2011
Image via Gucci.tmblr
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Image via DDJIMMY
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“Very emotive, very stylized, sensual and sexy - It’s a fantastic example of ecommerce evolution that really speaks to the luxury fashion consumer”
- Michael MiraflorImage via Lisi [Grit&Glamour]
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Image via bwgreyscale.com