Socialization Process-Nike

DaVeon HayesOrganizational Communication

October 25, 2015

Socialization…• Allows individuals to adapt to organizational life.• Allows organizational members and activities to develop overtime.

Socialization Process PPT

What does one gain from the socialization process?

There are 2 things one must grasp:• Information on their role• Information about the organization’s culture

Socialization Process PPT

Content of Process• You learn to be familiar with others• Learn the culture• Feel recognized by others• Get involved• Gain Competency• Role negotiation

Socialization Process PPT

Nike

“Nike’s culture is considered to be somewhat insular and protective.”

Source: Book- “Organizations: Behavior, Structure, Processes

• CEO Phil Knight, creator of the insular method, caused employees to leave Nike for other jobs.

Source: Book- “Organizations: Behavior, Structure, Processes”

CEO Phil KnightGoogle

What about Nike’s Culture?

Nike’s culture seems to be controlled and modified by Knight’s imprint and legacy on how to transact business.

Will Nike ever change from their “slave” ways with their

employees?

Who can assist the company with their change to current

socialization treatment?

• “Analysts are examining Nike’s cultural characteristics…to decide whether the usual…and dominating legacy left by Phil Knight will allow the firm to improve its worldwide reach.”

Source: Book- “Organizations: Behavior, Structure, Processes”

Does anyone want Nike’s culture to change?

• Wants to alter Nike by slowing down its growth.• Wants Nike to take the swoosh logo off its product.

Source: Book- “Organizations: Behavior, Structure, Processes

• Believes Nike to be too “culture jamming.”• Concerned that there is too much promotion of

consumerism in society.

Source: Book- Organizations: Behavior, Structure, Processes

“”

The Nike machine is assumed to be too influential and powerful.

Source: Book- “Organizations: Behavior, Structure, Process

Disciplinary Procedures• Workers used to receive physical abuse.

Remediation:• Management is being provided ongoing training on socialization

which includes local cultural awareness

“Nike socialization in the current” document

Nondiscrimination in Nike• Pregnant women weren’t accommodated• Christian worshipers were forced to work O.T on Good Friday• Promotions weren’t clear. There were no written standards for

employees to know how to get promoted/demoted.Remediation

Proper chairs were provided for those with child, an OT policy was put into effect, and management put a grade performance standard and policy into place.“Nike socialization in the current” document

•There were far more areas that Nike needed to improve on, but they are making changes slowly.

Steps to their New Culture!

• http://www.slideshare.net/RoryMileham/nike-crisis-management