social/geo/real-time/mobile - the new quadrant

20
mobile monday - 7dec Raphaël Briner CEO HyperWeek

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It's no more the question to go mobile or web. You need to integrate the geo & real-time aspect in your strategy.

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Page 1: Social/Geo/Real-Time/Mobile - The new quadrant

mobile monday - 7dec Raphaël Briner CEO HyperWeek

Page 2: Social/Geo/Real-Time/Mobile - The new quadrant

Good time to..create new apps for new services

Page 3: Social/Geo/Real-Time/Mobile - The new quadrant

web versus mobile ?

• A bit more complicated...

Page 4: Social/Geo/Real-Time/Mobile - The new quadrant

whatʼs your focus ?social mobile real-time local

social mobile real-time local

social mobile real-time local

social mobile real-time local

social mobile real-time local

social mobile real-time local

Page 5: Social/Geo/Real-Time/Mobile - The new quadrant

whatʼs your focus ?past present future unknown

Page 6: Social/Geo/Real-Time/Mobile - The new quadrant

whatʼs your focus ?last years last days last hours last minutes

real-time versus archive

long time ago

Page 7: Social/Geo/Real-Time/Mobile - The new quadrant

Itʼs always about...

streams

Page 8: Social/Geo/Real-Time/Mobile - The new quadrant

Itʼs more than ever about...

profile

group

Page 9: Social/Geo/Real-Time/Mobile - The new quadrant

Notifications

profile

group

Page 10: Social/Geo/Real-Time/Mobile - The new quadrant

A world of activitiesNew standards are coming to give you more reach, more partners, more users, more compatible devices. Have a look to activitystrea.ms

an extension to the Atom feed format to express what people are doing around web

The Activity Streams format has already been adopted by Facebook, MySpace, Windows Live, Opera, and many others.

Draft specs: Activities in Atom; Activity Schema; Atom Media.

The Cliqset FeedProxy converts 70 typical RSS and Atom feeds from popular social networks to support the Activity Streams format.

An initiative from the Diso Project. Background.

Page 11: Social/Geo/Real-Time/Mobile - The new quadrant

Changes• The microblogging changes

the way people share links and updates

• The stream condenses everything in order to increase efficiency: pictures, headlines, comments, favs. Every thing is condensed

• Good news: mobile world likes it

Page 12: Social/Geo/Real-Time/Mobile - The new quadrant

smart CSS ?

actual css size on techmeme.com

automated reduction with mobile safari on techmeme.com

new techmeme.com/m/

Page 13: Social/Geo/Real-Time/Mobile - The new quadrant

Changes• Push notifications create new functions

• Push is applied now to...

social real-time local

GOOG +4% proximity«grab milk pleaz»

messages push robots notif. push geonotif. push

Page 14: Social/Geo/Real-Time/Mobile - The new quadrant

Meta-datas for ever

From structured data to unstructured data, human & machines have to play together

From automation to manual control, both contribute to the necessary added value

Page 15: Social/Geo/Real-Time/Mobile - The new quadrant

R&D project in parternship with Salsadev: a dream ?

Page 16: Social/Geo/Real-Time/Mobile - The new quadrant

+

• more on my activity...

wrong date

Only publishers can sort

archives and give the right

date

Page 17: Social/Geo/Real-Time/Mobile - The new quadrant

what would you do for ...

notrehistoire.ch on a smart phone ?

Page 18: Social/Geo/Real-Time/Mobile - The new quadrant

as active member, “chat” conversations

social real-time local

social real-time local

social real-time local

as viewers, with my family > private group

as viewer, walking in the Alps > context

push

Choose ...

Page 19: Social/Geo/Real-Time/Mobile - The new quadrant

and...

make it simple

Page 20: Social/Geo/Real-Time/Mobile - The new quadrant

@raphaelbrinerRaphaël [email protected]+41 76 581 67 21www.hyperweek.com